E*TRADE Overview

  • Year Founded
  • 1982

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 4,178


  • Latest Deal Type
  • M&A

  • Financing Rounds
  • 12

  • Investments
  • 25

E*TRADE General Information


Operator of an online brokerage platform intended to enhance the financial independence of traders and investors. The company's direct-to-investor platforms offers retirement, core, managed portfolios and small business accounts to trade in stocks, options, mutual funds, futures investment and margin trading as well as investment advisory, research, market insights and wealth management services, thereby enabling investors to control their own investments online, without the need of a human broker.

Contact Information

Formerly Known As
TradePlus, E*Trade Group
Ownership Status
(Operating Subsidiary)
Financing Status
Corporate Backed or Acquired
Primary Industry
Other Industries
Financial Software
Other Financial Services
Parent Company
Corporate Office
  • PO Box 484
  • Jersey City, NJ 07303
  • United States
+1 (800) 000-0000

Want detailed data on 3M+ companies?

What you see here scratches the surface

Request a free trial

Want to dig into this profile?

We’ll help you find what you need

Learn more

E*TRADE Valuation & Funding

Deal Type Date Amount Valuation/
Post-Val Status Debt

This information is available in the PitchBook Platform. To explore E*TRADE‘s full profile, request access.

Request a free trial

E*TRADE Comparisons

HQ Location
Total Raised
Post Valuation
Operator of an online brokerage platform intended to enhance the financial independence of traders and investors. The co
Jersey City, NJ
4,178 As of 2020
0000 0000-00-00
000000&0 00.000

00 000

veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo
Omaha, NE
0000 As of 0000
0000000000 0


ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate vel
000000000 00000000
Flushing, NY
00 As of 0000
000000000 -
Add Comparison

PitchBook’s comparison feature gives you a side-by-side look at key metrics for similar companies. Personalize which data points you want to see and create visualizations instantly.

Request a free trial

E*TRADE Competitors (17)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
TD Ameritrade Venture Capital-Backed Omaha, NE 0000 00.000 0000000000 0
Firstrade Corporation Flushing, NY 00 000000000 -
The Charles Schwab Private Debt Financed Westlake, TX 00000 000.00 000000000 00 000.00
Betterment Venture Capital-Backed New York, NY 000 00000 000000000 00000
TradePMR Corporation Gainesville, FL 000 000000000 -
You’re viewing 5 of 17 competitors. Get the full list »

E*TRADE Patents

E*TRADE Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-6925646-B1 Inheritance of object's properties and out of different application contexts in properties file objects Inactive 20-Apr-2000 0000000000 0
US-6931599-B1 Page sub-component prerequisite control mechanism Inactive 20-Apr-2000 0000000000 00
US-6964052-B1 Caching output from an object in an application server environment Inactive 18-Jan-2000 H04L67/568 0

E*TRADE Executive Team (41)

Name Title Board Seat Contact Info
Michael Pizzi Chief Executive Officer
Donna Weaver Board Member, Chair of the Nominating and Corporate Governance Committee and Member of the Audit Committee
Michael Curcio Managing Director & Head of Self-Directed Brokerage
You’re viewing 3 of 41 executive team members. Get the full list »

E*TRADE Board Members (20)

Name Representing Role Since
00000 000000 E*TRADE Board Member, Chair of the Nominating and Corporate Governance Committee and Member of the Audit Committee 000 0000
0000 00000 00.0 Self Board Member 000 0000
00000 00000 00.0 Self Board Member 000 0000
0000000 00000 E*TRADE Chief Executive Officer 000 0000
You’re viewing 4 of 20 board members. Get the full list »

E*TRADE Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


PitchBook’s non-financial metrics help you gauge a company’s traction and growth using web presence and social reach.

Request a free trial

E*TRADE Investments & Acquisitions (25)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Gradifi 09-Dec-2019 0000000000 0000 Consumer Finance 00000 000
Members Exchange 08-Jan-2019 0000 00000 0000 Financial Software
Capital One Financial (Retail Brokerage Accounts) 06-Nov-2018 000000000 00000 Buildings and Property 0000 0000
E*Trade Advisor Services 09-Apr-2018 0000000000 00000 Consulting Services (B2B) 0000 0000
OptionsHouse 12-Sep-2016 Merger/Acquisition 00000 Brokerage 0000 0000
You’re viewing 5 of 25 investments and acquisitions. Get the full list »

E*TRADE Subsidiaries (2)

Company Name Industry Location Founded
ETrade Securities Prime Broker New York, NY
E*TRADE Venture Capital Corporate Venture Capital New York, NY
To view E*TRADE’s complete subsidiaries history, request access »

E*TRADE Exits (11)

Company Name Exit Date Exit Type Exit Size Status Buyers
Gradifi 09-Dec-2019 000000000000000000 0000 Completed
  • 0*00000
E*Trade Advisor Services 09-Apr-2018 000000000000000000 00000 Completed
  • 0*00000
Retirement Advisors of America 07-Nov-2006 000000000000000000 Completed
  • 0*00000
Kobren Insight Management 03-Nov-2005 000000000000000000 Completed
  • 0*00000
Tradescape 18-Jun-2002 Merger/Acquisition 00000 Completed
You’re viewing 5 of 11 exits. Get the full list »


  • When was E*TRADE founded?

    E*TRADE was founded in 1982.

  • Who is the founder of E*TRADE?

    Bernard Newcomb, William Porter, and Mattias Miksche are the founders of E*TRADE.

  • Who is the CEO of E*TRADE?

    Michael Pizzi is the CEO of E*TRADE.

  • Where is E*TRADE headquartered?

    E*TRADE is headquartered in Jersey City, NJ.

  • What is the size of E*TRADE?

    E*TRADE has 4,178 total employees.

  • What industry is E*TRADE in?

    E*TRADE’s primary industry is Brokerage.

  • Is E*TRADE a private or public company?

    E*TRADE is a Private company.

  • What is the current valuation of E*TRADE?

    The current valuation of E*TRADE is 0000.

  • What is E*TRADE’s current revenue?

    The current revenue for E*TRADE is 00000.

  • How much funding has E*TRADE raised over time?

    E*TRADE has raised $5.23B.

  • Who are E*TRADE’s competitors?

    TD Ameritrade, Firstrade, The Charles Schwab, Betterment, and TradePMR are some of the 17 competitors of E*TRADE.

  • When was E*TRADE acquired?

    E*TRADE was acquired on 02-Oct-2020.

  • Who acquired E*TRADE?

    E*TRADE was acquired by Morgan Stanley.

Data Transparency

  • Meet our data hygiene team

    Discover how our experts ensure you’re getting the most accurate financial data in the industry.

    Read blog »
  • How PitchBook sources data

    Our data operations team has logged over 3.5 million hours researching, organizing, and integrating the information you need most.

    Discover our process »