FEM Overview

  • Year Founded
  • 2012

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 60


  • Latest Deal Type
  • M&A

FEM General Information


Developer of an online video discovery platform designed to spread the impact of media and entertainment. The company's platform based on neurosciences and psychology maps the emotional dimensions of how and why content resonates, thereby enabling users to get recommendations for videos from their favorite genre.

Contact Information

Ownership Status
(Operating Subsidiary)
Financing Status
Formerly VC-backed
Primary Industry
Media and Information Services (B2B)
Parent Company
Corporate Office
  • 830 Traction Avenue
  • Suite 300
  • Los Angeles, CA 90013
  • United States

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FEM Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
6. Merger/Acquisition 01-May-2018 00.000 Completed Generating Revenue
5. Seed Round 09-Jul-2015 000 00.000 Completed Generating Revenue
4. Accelerator/Incubator 09-Jul-2015 00000 00.000 Completed Generating Revenue
3. Seed Round 19-Mar-2015 00.00 00.00 000.00 Completed Startup
2. Angel (individual) 28-Mar-2014 $500K $500K Completed Startup
1. Accelerator/Incubator 02-Nov-2013 Completed Startup
To view FEM’s complete valuation and funding history, request access »

FEM Cap Table

Stock # of Shares
Par Value Dividend Rate ($) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Seed 000,000 00.000000 00.00 00.00 00.00 00 00.00 00.000
To view FEM’s complete cap table history, request access »

FEM Comparisons

HQ Location
Total Raised
Post Valuation
Developer of an online video discovery platform designed to spread the impact of media and entertainment. The company's
Media and Information Services (B2B)
Los Angeles, CA
60 As of 2020
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00000 000 0000000000
Los Angeles, CA
00 As of 0000


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00000 000 0000000000
Herzliya, Israel
00 As of 0000
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FEM Competitors (20)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
ScaleLab Corporate Backed or Acquired Los Angeles, CA 00 000000&0
Treepodia Formerly Angel backed Herzliya, Israel 00 00000000000
Iris.TV Venture Capital-Backed Los Angeles, CA 00 000.00 0000000000 0 000.00
JW Player Venture Capital-Backed New York, NY 000 00000 00000000000 00000
Pixability Venture Capital-Backed Boston, MA 000 0000 000000000 - 0000
You’re viewing 5 of 20 competitors. Get the full list »

FEM Executive Team (4)

Name Title Board Seat Contact Info
Rachel Payne Co-Founder, President, Board Member & Chief Executive Officer
Natasha Mohanty Co-Founder & Chief Technology Officer
Meghana Bhatt Ph.D Co-Founder, Chief Data Officer & Vice President, Research and Development & Data Science
You’re viewing 3 of 4 executive team members. Get the full list »

FEM Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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FEM Former Investors (18)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
Akhil Gupta Angel (individual) Minority 000 0000 000000 0
Andrew Montgomery Angel (individual) Minority 000 0000 000000 0
Ashok Bhatt Angel (individual) Minority 000 0000 000000 0
Disney Accelerator Corporation Minority 000 0000 000000 0
Geraldine Laybourne Angel (individual) Minority 000 0000 000000 0
You’re viewing 5 of 18 investors. Get the full list »

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