Reformation Overview

  • Founded
  • 2009
Founded
  • Status
  • Private
  • Employees
  • 500
Employees
  • Latest Deal Type
  • Buyout/​LBO
  • Financing Rounds
  • 4

Reformation General Information

Description

Designer and manufacturer of limited edition clothes collections intended to lead and inspire a sustainable way to be fashionable. The company offers limited edition clothes collection using sustainable methods and materials like eco fabrics, deadstock and repurposed vintage garments that make beautiful styles at a fraction of the environmental impact of conventional fashion, offering women's to buy clothes through an online portal and physical retail stores.

Contact Information

Ownership Status
Privately Held (backing)
Financing Status
Private Equity-Backed
Primary Industry
Clothing
Primary Office
  • Vintage Melrose
  • 8253 Melrose Avenue
  • Los Angeles, CA 90046
  • United States
+1 (855) 000-0000
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Reformation Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA
Post-Val Status Debt

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Reformation Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last Financing Details
Designer and manufacturer of limited edition clothes collections intended to lead and inspire a sustainable way to be fa
Clothing
Los Angeles, CA
500 As of 2019
0000
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00000000
Auckland, New Zealand
000 As of 0000
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0000000

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00000000
Bell, CA
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Reformation Competitors (31)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Icebreaker Pure Merino Formerly PE-Backed Auckland, New Zealand 000 000000&0
0000000 Corporate Backed or Acquired Bell, CA 000000&0
00000000 Private Equity-Backed San Francisco, CA 000 000.00 000000000000
0000 Corporation A Coruña, Spain 000000
00000 (0000) Formerly PE-Backed Carlsbad, CA 000000&0
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Reformation Executive Team (5)

Name Title Board Seat Contact Info
Yael Aflalo Co-Founder, Owner & Chief Executive Officer
Jennifer MacLellan Chief Financial Officer
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Reformation Board Members (2)

Name Representing Role Since
0000000 000 Stripes Board Member 000 0000
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Reformation Signals

Growth Rate

0.80% Weekly
Growth
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers

5.5k

Similarweb Unique Visitors

15.0K

Majestic Referring Domains

314

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Reformation Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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