Reformation Overview

  • Year Founded
  • 2009

Year Founded

  • Status
  • Private

  • Employees
  • 1,000

Employees

  • Latest Deal Type
  • Buyout/​LBO

  • Financing Rounds
  • 4

Reformation General Information

Description

Designer and manufacturer of limited edition clothes collections intended to lead and inspire a sustainable way to be fashionable. The company offers a range of clothes collections using sustainable methods and materials like eco fabrics, deadstock and repurposed vintage garments that make beautiful styles at a fraction of the environmental impact of conventional fashion, promoting environment-friendly forms of clothing habits.

Contact Information

Ownership Status
Privately Held (backing)
Financing Status
Private Equity-Backed
Primary Industry
Clothing
Other Industries
Accessories
Corporate Office
  • Vintage Melrose
  • 8253 Melrose Avenue
  • Los Angeles, CA 90046
  • United States
+1 (213) 000-0000

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Reformation Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA
Post-Val Status Debt

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Reformation Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Designer and manufacturer of limited edition clothes collections intended to lead and inspire a sustainable way to be fa
Clothing
Los Angeles, CA
1,000 As of 2024
0000
000000000000 0000

000000

adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna ali
00000000
San Francisco, CA
000 As of 0000
00000
000000000 00000

000000

tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, qui
00000000000
San Francisco, CA
000 As of 0000
000.00
000000 - 000 000.00
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Reformation Competitors (10)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Everlane Venture Capital-Backed San Francisco, CA 000 00000 000000000 00000
Cuyana Venture Capital-Backed San Francisco, CA 000 000.00 000000 - 000 000.00
Zara Corporation A Coruna, Spain 000000
SmartWool Formerly PE-Backed Denver, CO 000 000000&0
Shinesty Venture Capital-Backed Boulder, CO 00 000.00 000000 - 000 000.00
You’re viewing 5 of 10 competitors. Get the full list »

Reformation Patents

Reformation Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-10878486-B1 Methods, systems, and devices for dynamic customized retail experience and inventory management Active 07-Feb-2017 0000000000 0

Reformation Executive Team (11)

Name Title Board Seat Contact Info
Hali Borenstein Chief Executive Officer
Jennifer MacLellan Chief Financial Officer
Frederick Clark Chief Technology Officer
Puja Clarke Chief Merchandising Officer
Kelly Rew-Porter Chief People Officer
You’re viewing 5 of 11 executive team members. Get the full list »

Reformation Board Members (4)

Name Representing Role Since
000000 000000 Permira Board Member 000 0000
You’re viewing 1 of 4 board members. Get the full list »

Reformation Signals

Growth Rate

0.80% Weekly
Growth
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers

5.5k

Similarweb Unique Visitors

15.0K

Majestic Referring Domains

314

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Reformation Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Reformation FAQs

  • When was Reformation founded?

    Reformation was founded in 2009.

  • Who is the founder of Reformation?

    Yael Aflalo is the founder of Reformation.

  • Who is the CEO of Reformation?

    Hali Borenstein is the CEO of Reformation.

  • Where is Reformation headquartered?

    Reformation is headquartered in Los Angeles, CA.

  • What is the size of Reformation?

    Reformation has 1,000 total employees.

  • What industry is Reformation in?

    Reformation’s primary industry is Clothing.

  • Is Reformation a private or public company?

    Reformation is a Private company.

  • What is Reformation’s current revenue?

    The current revenue for Reformation is 000000.

  • How much funding has Reformation raised over time?

    Reformation has raised $37M.

  • Who are Reformation’s investors?

    Permira and Green Meadow Ventures have invested in Reformation.

  • Who are Reformation’s competitors?

    Everlane, Cuyana, Zara, SmartWool, and Shinesty are some of the 10 competitors of Reformation.

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