Voyado Overview

  • Year Founded
  • 2005

Year Founded

  • Status
  • Private

  • Employees
  • 290


  • Latest Deal Type
  • 2ndary - Private

  • Financing Rounds
  • 3

  • Investments
  • 2

Voyado General Information


Developer of a marketing platform intended for retailers and brands. The company offers a unified customer database for tracking consumer behaviors, artificial intelligence (AI) predictions, email and message automation as well as designed email functions, enabling clients to improve communication through hyper-segmented marketing campaigns.

Contact Information

Formerly Known As
Ownership Status
Privately Held (backing)
Financing Status
Private Equity-Backed
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Corporate Office
  • Lumaparksvägen 9
  • 120 31 Stockholm
  • Sweden
+46 0000000000

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Voyado Valuation & Funding

Deal Type Date Amount Valuation/
Post-Val Status Debt

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Voyado Executive Team (11)

Name Title Board Seat Contact Info
Johan Bäckarlin Co-Founder & Chief Strategy and Growth Officer
Per Åkerberg Chief Executive Officer
Erica Ekelund Chief Financial Officer
Magnus Ahlberg Chief Technology Officer
Jennie Gerum Chief Marketing Officer
You’re viewing 5 of 11 executive team members. Get the full list »

Voyado Board Members (1)

Name Representing Role Since
0å0 0000000 Verdane Board Member 000 0000
To view Voyado’s complete board members history, request access »

Voyado Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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Voyado Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Voyado Investments & Acquisitions (2)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
ReDeal 17-Nov-2023 0000000000 Media and Information Services (B2B) 00000 0ä0
Apptus 07-Dec-2021 Buyout/LBO Business/Productivity Software 00000 0ä0
To view Voyado’s complete investments and acquisitions history, request access »

Voyado Subsidiaries (1)

Company Name Industry Location Founded
Apptus Business/Productivity Software Lund, Sweden 0000
To view Voyado’s complete subsidiaries history, request access »

Voyado FAQs

  • When was Voyado founded?

    Voyado was founded in 2005.

  • Who is the founder of Voyado?

    Johan Bäckarlin, Jennifer Smith, and Mikael Selegård are the founders of Voyado.

  • Who is the CEO of Voyado?

    Johan Bäckarlin and Per Åkerberg are the CEOs of Voyado.

  • Where is Voyado headquartered?

    Voyado is headquartered in Stockholm, Sweden.

  • What is the size of Voyado?

    Voyado has 290 total employees.

  • What industry is Voyado in?

    Voyado’s primary industry is Business/Productivity Software.

  • Is Voyado a private or public company?

    Voyado is a Private company.

  • What is Voyado’s current revenue?

    The current revenue for Voyado is 00000.

  • Who are Voyado’s investors?

    Verdane, Novax, and LEAD Incubator have invested in Voyado.

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