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TVSquared

TVSquared
2012 FOUNDED
PRIVATE STATUS
101-200 EMPLOYEES
Series C LATEST DEAL TYPE
$5.5M LATEST DEAL AMOUNT
5 INVESTORS
Description

Provider of a cloud-based television advertising attribution platform designed to change the way advertisers, across the world, leverage television. The company's attribution platform provides accurate, same-day analytics and insights on television campaigns, enabling advertisers to measure and optimize TV improving campaign performance by up to 80%.

Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Primary Industry
Business/Productivity Software
Other Industries
Application Software
Primary Office
  • Codebase, Argyle House
  • 3 Lady Lawson Street
  • Edinburgh EH3 9DR
  • Scotland, United Kingdom

+44 0131 000 0000
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TVSquared Valuation and Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
7. Later Stage VC (Series C) 01-May-2019 $5.5M 0000 Completed Generating Revenue
6. Later Stage VC (Series B) 01-Mar-2018 00.00 000.00 000.00 Completed Generating Revenue
5. Early Stage VC (Series A) 01-Feb-2017 00.00 000.00 000.00 Completed Generating Revenue
4. Seed Round 02-May-2016 00.00 00.00 00.000 Completed Generating Revenue
3. Seed Round 01-May-2014 00000 00000 Completed Startup
2. Grant 20-Jun-2013 $77.3K Completed Startup
1. Accelerator/Incubator Completed Startup
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TVSquared Cap Table

Stock # of Shares
Authorized
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion
Price
% Owned
B Ordinary 000,000 00.000000 000.00 000.00 00 000.00 00.000
Ordinary 0,000 00.000000 000.00 000.00 00 000.00 0.000
A Ordinary 000,000 00.000000 000.00 000.00 00 000.00 00.000
Ordinary 000 00.000000 000.00 000.00 00 000.00 0.000
Ordinary 00,000 00.000000 000.00 000.00 00 000.00 0.000
Ordinary 0,000 00.000000 00.00 00.00 00 00.00 0.000
Ordinary 00,000 00.000000 000.00 000.00 00 000.00 00.00
Ordinary 55,933 $0.100000 $4.65 $4.65 1x $4.65 10.18%
Ordinary 9,777 $0.100000 $3.14 $3.14 1x $3.14 1.78%
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TVSquared Competitors (24)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Kochava Venture Capital-Backed Sandpoint, ID 0000000000 0
0000000 Formerly PE-Backed Seattle, WA 000 000.00 00 000000
000000000 Venture Capital-Backed Hamburg, Germany 00 00.000 0000000000 0 00.000
00000 00 Venture Capital-Backed San Francisco, CA 000 000.00 000000000000 000.00
000000000 Venture Capital-Backed Paris, France 00 00.00 0000000000 0 00.00
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TVSquared Acquisitions (1)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
0000 14-Nov-2017 000000000000000000 Media and Information Services (B2B) 00000 0000000
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TVSquared Investors (5)

Investor Name Investor Type Holding Investor Since Participating Rounds Board
Seat
Contact
Info
West Coast Capital PE/Buyout Minority 000 0000 000000 0
Calum Smeaton Angel (individual) Minority 000 0000 000000 0
Kevin Dorren Angel (individual) Minority 000 0000 000000 0
Scottish Enterprise Venture Capital Minority 000 0000 000000 0
CodeBase Accelerator/Incubator 000 0000 000000 0

TVSquared Executive Team (11)

Name Title Board
Seat
Contact
Info
Calum Smeaton Co-Founder, Chief Executive Officer & Board Member
Holly McComb Chief Financial Officer
Blair Robertson Chief Technology Officer
Tom Duke Chief Information Officer
Joanne Kinsella Chief Revenue Officer & Executive Vice President

4 Former Executives

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TVSquared Board Members (6)

Name Representing Role Since Contact
Info
Calum Smeaton TVSquared Co-Founder, Chief Executive Officer & Board Member 000 0000
Chris van der Kuyl TVSquared Chairman 000 0000
Paul Davidson West Coast Capital Board Member 000 0000
Peter Kern Self Board Member 000 0000

2 Former Board Members

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