TVSquared Overview

  • Year Founded
  • 2012

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 131

Employees

  • Latest Deal Type
  • M&A

  • Latest Deal Amount
  • $160M

TVSquared General Information

Description

Developer of a cloud-based television advertising attribution platform designed to change the way advertisers, across the world, leverage television. The company's platform provides accurate, same-day analytics and insights on television campaigns, enabling advertisers to measure, optimize and improve TV campaign performance.

Contact Information

Website
www.tvsquared.com
Ownership Status
Acquired/Merged
Financing Status
Formerly VC-backed
Corporate Office
  • 80 George Street
  • Edinburgh EH2 3BU
  • Scotland, United Kingdom
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Acquirer
Innovid
Vertical(s)
AdTech, SaaS, Marketing Tech, TMT
Corporate Office
  • 80 George Street
  • Edinburgh EH2 3BU
  • Scotland, United Kingdom

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TVSquared Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
10. Merger/Acquisition 28-Feb-2022 $160M Completed Out of Business
9. Later Stage VC 21-Oct-2021 Completed Generating Revenue
8. Debt - General 03-Dec-2020 Completed Generating Revenue
7. Later Stage VC (Series C) 01-May-2019 Completed Generating Revenue
6. Later Stage VC (Series B) 01-Mar-2018 Completed Generating Revenue
5. Early Stage VC (Series A) 01-Feb-2017 Completed Generating Revenue
4. Seed Round 02-May-2016 Completed Generating Revenue
3. Seed Round 01-May-2014 Completed Startup
2. Grant 20-Jun-2013 $77K Completed Startup
1. Accelerator/Incubator Completed Startup
To view TVSquared’s complete valuation and funding history, request access »

TVSquared Cap Table

Stock # of Shares
Authorized		 Par Value Dividend Rate (%) Original
Issue Price		 Liquidation Liquidation
Pref. Multiple		 Conversion Price % Owned
Ordinary
Series C
B Ordinary
Ordinary
A Ordinary
Ordinary
Ordinary
Ordinary
Ordinary 55,933 $0.136397 $6.34 $6.34 1x $6.34 8.51%
Ordinary 9,777 $0.136397 $4.28 $4.28 1x $4.28 1.49%
To view TVSquared’s complete cap table history, request access »

TVSquared Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of a cloud-based television advertising attribution platform designed to change the way advertisers, across th
Business/Productivity Software
Edinburgh, United Kingdom
131 As of 2022

Paris, France
 

Los Angeles, CA
 
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TVSquared Competitors (51)

One of TVSquared’s 51 competitors is Realytics (Paris), a Formerly VC-backed company based in Paris, France.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Realytics (Paris) Formerly VC-backed Paris, France
VideoAmp Venture Capital-Backed Los Angeles, CA
Quality Analytics TV Corporation Downey, CA
AppsFlyer Venture Capital-Backed Herzliya, Israel
Shareablee Formerly VC-backed New York, NY
You’re viewing 5 of 51 competitors. Get the full list »

TVSquared Patents

  • 5

    Total Documents Applications and Grants

  • Total Patents Families

  • Granted

  • Pending

  • Expiring in next 12 mo

TVSquared Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
GB-202004983-D0 Methods and apparatus for determining the effectiveness of placed advertisement Inactive 03-Apr-2020
GB-201420191-D0 Method and apparatus for media event analysis Inactive 13-Nov-2014
GB-201508949-D0 Method and apparatus for media event analysis Inactive 13-Nov-2014
GB-2532301-A Method and apparatus for media event analysis Inactive 13-Nov-2014
US-20160140579-A1 Method and appartus for media event analysis Inactive 13-Nov-2014 G06Q30/0246
To view TVSquared’s complete patent history, request access »

TVSquared Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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TVSquared Former Investors (8)

Investor Name Investor Type Holding Investor Since Participating Rounds
Angel (individual) Minority
Chroma Ventures Corporate Venture Capital Minority
CodeBase Accelerator/Incubator
Angel (individual) Minority
Angel (individual) Minority
You’re viewing 5 of 8 investors. Get the full list »

TVSquared Investments & Acquisitions (2)

TVSquared’s most recent deal was a Seed Round with constellr for . The deal was made on 25-Oct-2023.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
constellr 25-Oct-2023 Seed Round Aerospace and Defense
wywy 14-Nov-2017 Merger/Acquisition Media and Information Services (B2B)
To view TVSquared’s complete investments and acquisitions history, request access »

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TVSquared FAQs

  • When was TVSquared founded?

    TVSquared was founded in 2012.

  • Where is TVSquared headquartered?

    TVSquared is headquartered in Edinburgh, United Kingdom.

  • What is the size of TVSquared?

    TVSquared has 131 total employees.

  • What industry is TVSquared in?

    TVSquared’s primary industry is Business/Productivity Software.

  • Is TVSquared a private or public company?

    TVSquared is a Private company.

  • What is the current valuation of TVSquared?

    The current valuation of TVSquared is .

  • What is TVSquared’s current revenue?

    The current revenue for TVSquared is .

  • How much funding has TVSquared raised over time?

    TVSquared has raised $27M.

  • Who are TVSquared’s investors?

    , Chroma Ventures, CodeBase, , and are 5 of 8 investors who have invested in TVSquared.

  • Who are TVSquared’s competitors?

    Realytics (Paris), VideoAmp, Quality Analytics TV, AppsFlyer, and Shareablee are some of the 51 competitors of TVSquared.

  • When was TVSquared acquired?

    TVSquared was acquired on 28-Feb-2022.

  • Who acquired TVSquared?

    TVSquared was acquired by Innovid.

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