TruStage Overview

  • Year Founded
  • 1935

Year Founded

  • Status
  • Private

  • Employees
  • 4,200


  • Latest Deal Type
  • Debt Refin.

  • Latest Deal Amount
  • $400M

TruStage General Information


Provider of insurance, investment and financial services intended to serve individuals, credit unions and businesses. The company offers credit union protection, annuities and brokerage, executive benefits and funding solutions, retirement solutions and lending insurance among others, enabling clients to protect, invest and plan for their future.

Contact Information

Formerly Known As
CUNA Mutual Insurance Society, CUNA Mutual Group
Ownership Status
Privately Held (backing)
Financing Status
Private Debt Financed
Primary Industry
Life and Health Insurance
Corporate Office
  • 5910 Mineral Point Road
  • Madison, WI 53705
  • United States
+1 (608) 000-0000

TruStage Timeline

Financing RoundCaptured Employee CountEstimated Employee Growth

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TruStage Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
4. Debt Refinancing 09-Feb-2024 $400M 00000 Completed Generating Revenue
3. Debt - General 14-Jul-2022 00000 00000 Completed Generating Revenue
2. Debt Refinancing 22-Mar-2022 $600M $600M Completed Generating Revenue
1. Debt - Acquisition 20-May-2021 Completed Generating Revenue
To view TruStage’s complete valuation and funding history, request access »

TruStage Comparisons

HQ Location
Total Raised
Post Valuation
Provider of insurance, investment and financial services intended to serve individuals, credit unions and businesses. Th
Life and Health Insurance
Madison, WI
4,200 As of 2023
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0000 000 000000 0000
Seattle, WA
0000 As of 0000
000000000 00000


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0000 000 000000 0000
Springfield, MA
0000 As of 0000
000000000000 00.000
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TruStage Competitors (58)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Symetra Financial Formerly PE-Backed Seattle, WA 0000 00000 000000000 00000
MassMutual Financial Group Private Debt Financed Springfield, MA 0000 00.000 000000000000 00.000
Allianz Life Insurance Company of North America Corporation Minneapolis, MN 0000
New York Life Insurance Company Private Debt Financed New York, NY 00000 00.00 000000000000 00.00
Highmark Formerly VC-backed Pittsburgh, PA 00000 00000 000000000 00 00000
You’re viewing 5 of 58 competitors. Get the full list »

TruStage Patents

TruStage Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-20160019652-A1 Quasi-native annuity application Inactive 21-Jul-2014 000000000 0
US-20130211916-A1 Automatic real-time opportunity-relevant promotions for an auto buying assistant application Inactive 09-Feb-2012 000000000 0
US-20080059345-A1 Auditor's toolbox Active 05-Sep-2006 000000000 0
US-8355964-B2 Auditor's toolbox Inactive 05-Sep-2006 G06Q40/08 0

TruStage Executive Team (37)

Name Title Board Seat Contact Info
Terrance Williams President, Chief Executive Officer & Board Member
Laurie Winger Chief Financial Officer & Executive Vice President
Brian Borakove Senior Vice President & Deputy Chief Financial Officer
Linda Nedelcoff Chief Strategy & Growth Officer
Allen Cantrell Managing Director, Investments
You’re viewing 5 of 37 executive team members. Get the full list »

TruStage Board Members (9)

Name Representing Role Since
Caren Gabriel Self Board Member, Chairwoman of the Human Resources and Compensation Committee & Member of Governance Committee 000 0000
Glenn Richter Self Board Member 000 0000
Janet Whitehouse TruStage Board Member, Chairwoman of the Investment and Capital Committee & Member of the Governance Committee 000 0000
Michael Valentine TruStage Chairman of the Board of Directors and Governance Committee & Member of the Human Resources and Compensation Committee 000 0000
Robert Marzec Self Board Member 000 0000
You’re viewing 5 of 9 board members. Get the full list »

TruStage Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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TruStage Investments & Acquisitions (25)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Goalsetter 25-Mar-2024 00000 0000 000.00 Financial Software
Petal 05-Jan-2022 00000 0000 00000 Other Financial Services
TruStage Life of Canada 04-Jan-2022 0000000000 Other Financial Services
Global Preneed 02-Aug-2021 0000000000 00.000 Other Insurance 000000 00
ForeverCar 12-Nov-2020 Merger/Acquisition Automotive 000000 00
You’re viewing 5 of 25 investments and acquisitions. Get the full list »

TruStage Subsidiaries (10)

Company Name Industry Location Founded
AdvantEdge Analytics Business/Productivity Software Madison, WI 2017
TruStage Ventures Corporate Venture Capital Madison, WI 0000
Mirador (Portland) Financial Software Portland, OR 0000
ForeverCar Automotive Madison, WI 0000
Members Capital Advisors Asset Manager Madison, WI 0000
You’re viewing 5 of 10 subsidiaries. Get the full list »

TruStage Exits (8)

Company Name Exit Date Exit Type Exit Size Status Buyers
Gabi Personal Insurance Agency 27-Jan-2020 00000 00000 00 0000 Completed
  • 12 buyers
Producers Ag Insurance Group 03-Sep-2009 000000000000000000 Completed
  • 00000000
Open Lending 01-Sep-2009 00000 00000 00 0000 Completed
  • 3 buyers
Statewide Safety Systems 19-Oct-2007 0000 - 00000000000 Completed
  • 3 buyers
Statewide Safety Systems 29-Jun-2007 Platform Creation Completed
  • 3 buyers
You’re viewing 5 of 8 exits. Get the full list »

TruStage FAQs

  • When was TruStage founded?

    TruStage was founded in 1935.

  • Who is the CEO of TruStage?

    Terrance Williams is the CEO of TruStage.

  • Where is TruStage headquartered?

    TruStage is headquartered in Madison, WI.

  • What is the size of TruStage?

    TruStage has 4,200 total employees.

  • What industry is TruStage in?

    TruStage’s primary industry is Life and Health Insurance.

  • Is TruStage a private or public company?

    TruStage is a Private company.

  • What is TruStage’s current revenue?

    The current revenue for TruStage is 00000.

  • How much funding has TruStage raised over time?

    TruStage has raised $760M.

  • Who are TruStage’s competitors?

    Symetra Financial, MassMutual Financial Group, Allianz Life Insurance Company of North America, New York Life Insurance Company, and Highmark are some of the 58 competitors of TruStage.

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