TruStage Ventures Overview
- Investor Type
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Venture Capital
- Status
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Active
- Professionals
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5
- Investments
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127
- Portfolio
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49
- Exits
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23
TruStage Ventures General Information
Company Description
Founded in 2016, TruStage Ventures is the corporate venture capital arm of TruStage based in Madison, Wisconsin. The firm seeks to invest in the fintech, insurtech, education technology, data analytics, and digital channels sectors. The firm operates two funds, including a strategic fund focused on connecting financial technology companies with credit unions and a discovery fund dedicated to early-stage investments in diverse founding teams.
Business Details
Investor Status
Primary Investor Type
Corporate Office
- 5910 Mineral Point Road
- Madison, WI 53705
- United States
TruStage Ventures Investments (127)
| Company Name | Deal Date | Deal Type | Deal Size | Industry | Company Stage | Lead Partner |
|---|---|---|---|---|---|---|
| Flora (Life and Health Insurance) | 07-Apr-2026 | Seed Round | Life and Health Insurance | Generating Revenue | ||
| Block Time Financial | 20-Mar-2026 | Financial Software | Generating Revenue | |||
| RenoFi | 03-Mar-2026 | Consumer Finance | Generating Revenue | |||
| Place Real Estate | 29-Jan-2026 | Business/Productivity Software | Generating Revenue | |||
| Piere | 21-Oct-2025 | Financial Software | Generating Revenue | |||
| The Beans | 14-Oct-2025 | Financial Software | Generating Revenue | |||
| GreenLyne | 10-Sep-2025 | Other Financial Services | Generating Revenue | |||
| PingLend | 01-Sep-2025 | Consumer Finance | Generating Revenue | |||
| Wealthie | 01-Aug-2025 | Early Stage VC | Asset Management | Startup | ||
| Debbie | 28-Mar-2025 | Seed Round | Other Financial Services | Generating Revenue |
TruStage Ventures Exits (23)
| Company Name | Exit Date | Exit Type | Exit Size |
|---|---|---|---|
| Goalsetter | 22-Oct-2026 | Merger/Acquisition | |
| Maxwell | 13-Feb-2026 | ||
| Ethos Technologies (Insurance Brokers) | 28-Jan-2026 | ||
| Constellation (Financial Software) | 31-Dec-2025 | ||
| Caribou | 23-Jan-2025 | ||
| Cushion (Financial Software) | 31-Dec-2024 | ||
| Zest AI | 13-Dec-2024 | ||
| Tally (Finance Software) | 01-Oct-2024 | ||
| Vault (Financial Software) | 31-Jul-2024 | Merger/Acquisition | |
| Petal. | 09-Apr-2024 | Merger/Acquisition |
TruStage Ventures Investments by Industry, Year, and Region
Investments by Industry
Investments by Year
Investments by Region
TruStage Ventures Co-Investors (350)
| Name | With | Exits | Lead Partner | Series | Industry |
|---|---|---|---|---|---|
| Curql | 8 |
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| Gaingels |
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| Next Level Ventures |
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| Alumni Ventures |
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| Zeal Capital Partners |
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TruStage Ventures FAQs
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What is TruStage Ventures?
Founded in 2016, TruStage Ventures is the corporate venture capital arm of TruStage based in Madison, Wisconsin.
-
When was TruStage Ventures founded?
TruStage Ventures was founded in 2016.
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Where is TruStage Ventures headquartered?
TruStage Ventures is headquartered in Madison, WI.
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What is TruStage Ventures's total asset value?
TruStage Ventures has around in total assets under management.
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How many investments has TruStage Ventures made?
TruStage Ventures has made 127 investments.
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What has TruStage Ventures invested in?
TruStage Ventures has made numerous investments in companies like Flora (Life and Health Insurance), Block Time Financial, and RenoFi within the Life and Health Insurance, Financial Software, and Consumer Finance industries.
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What has TruStage Ventures invested in recently?
TruStage Ventures's latest investment was on 07-Apr-2026 in Flora (Life and Health Insurance), a company within the Life and Health Insurance industry.
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