Wiggle Overview

  • Year Founded
  • 1999

Year Founded

  • Status
  • Private

  • Employees
  • 450


  • Latest Deal Type
  • M&A
  • (Bidding)

  • Financing Rounds
  • 6

  • Investments
  • 2

Wiggle General Information


Operator of online retail store for bike parts and accessories intended for cyclists, runners, swimmers, triathletes, hikers and gym-goers. The company offers a wide range of bikes, cycling apparel, components and accessories as well as other running, swimming, triathlon and outdoor gear.

Contact Information

Formerly Known As
Butler Cycles
Ownership Status
Privately Held (backing)
Financing Status
Formerly PE-Backed
Primary Industry
Specialty Retail
Other Industries
Recreational Goods
Primary Office
  • 1000 Lakeside
  • Suite 310, Third Floor N E Wing
  • Portsmouth PO6 3EN
  • England, United Kingdom

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Wiggle Valuation & Funding

Deal Type Date Amount Valuation/
Post-Val Status Debt

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Wiggle Comparisons

HQ Location
Total Raised
Post Valuation
Operator of online retail store for bike parts and accessories intended for cyclists, runners, swimmers, triathletes, hi
Specialty Retail
Portsmouth, United Kingdom
450 As of 2023


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000000000 000000
Chorley, United Kingdom
00 As of 0000


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000000000 000000
Katy, TX
00000 As of 0000
0.000 0000-00-00
00000000000 00.000
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Wiggle Competitors (9)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Merlin Cycles Private Equity-Backed Chorley, United Kingdom 00 000000000000
0000000 000000 000 Formerly PE-Backed Katy, TX 00000 00.000 00000000000 00.000
00000000000000 Formerly PE-Backed Stuttgart, Germany 000 000.00 000000&0 000.00
000000 Formerly PE-Backed Dresden, Germany 000 00000 00000000 00000
000 0 00000000 000 Formerly PE-Backed El Segundo, CA 0000 00000 00000000000 00000
You’re viewing 5 of 9 competitors. Get the full list »

Wiggle Executive Team (12)

Name Title Board Seat Contact Info
Huw Williams Chief Executive Officer
William Randle Chief Financial Officer
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Wiggle Board Members (5)

Name Representing Role Since
00000 0000000 Self Chairman 000 0000
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Wiggle Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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Wiggle Investments (2)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Bike24 16-Nov-2017 0000000000 00000 Specialty Retail 00000 000
Chain Reaction Cycles 30-Jun-2016 Buyout/LBO Specialty Retail 000000 00
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Wiggle Subsidiaries (1)

Company Name Industry Location Founded
Chain Reaction Cycles Specialty Retail Ballyclare, United Kingdom 0000
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Wiggle Exits (1)

Company Name Exit Date Exit Type Exit Size Status Buyers
Bike24 16-Nov-2017 0000000000 00000 Completed
  • 2 buyers
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