Wiggle Overview

  • Year Founded
  • 1999

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 450

Employees

  • Latest Deal Type
  • M&A

  • Financing Rounds
  • 6

  • Investments
  • 2

Wiggle General Information

Description

Operator of online retail store for bike parts and accessories intended for cyclists, runners, swimmers, triathletes, hikers and gym-goers. The company offers a wide range of bikes, cycling apparel, components and accessories as well as other running, swimming, triathlon and outdoor gear.

Contact Information

Website
www.wiggle.com
Formerly Known As
Butler Cycles
Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Formerly PE-Backed
Corporate Office
  • 1000 Lakeside
  • Suite 310, Third Floor N E Wing
  • Portsmouth PO6 3EN
  • England, United Kingdom
Primary Industry
Specialty Retail
Other Industries
Recreational Goods
Accessories
Parent Company
Corporate Office
  • 1000 Lakeside
  • Suite 310, Third Floor N E Wing
  • Portsmouth PO6 3EN
  • England, United Kingdom

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Wiggle Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA
Post-Val Status Debt

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Wiggle Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Operator of online retail store for bike parts and accessories intended for cyclists, runners, swimmers, triathletes, hi
Specialty Retail
Portsmouth, United Kingdom
450 As of 2024

Chorley, United Kingdom
 

Katy, TX
 
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Wiggle Competitors (11)

One of Wiggle’s 11 competitors is Merlin Cycles, a Private Equity-Backed company based in Chorley, United Kingdom.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Merlin Cycles Private Equity-Backed Chorley, United Kingdom
Academy Sports and Outdoors Formerly PE-Backed Katy, TX
Dunham's Sports Private Debt Financed Troy, MI
Planet Sports Private Equity-Backed Gevelsberg, Germany
ASICS Corporation Kobe, Japan
You’re viewing 5 of 11 competitors. Get the full list »

Wiggle Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Wiggle Former Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Wiggle Investments (2)

Wiggle’s most recent deal was a Buyout/LBO with Bike24 for . The deal was made on 16-Nov-2017.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Bike24 16-Nov-2017 Buyout/LBO Specialty Retail
Chain Reaction Cycles 30-Jun-2016 Buyout/LBO Specialty Retail
To view Wiggle’s complete investments history, request access »

Wiggle Exits (1)

Wiggle’s most recent exit was on 16-Nov-2017 from Bike24. The exit was categorized as with 2 buyers.

Company Name Exit Date Exit Type Exit Size Status Buyers
Bike24 16-Nov-2017 Completed
  • 2 buyers
To view Wiggle’s complete exits history, request access »

Affiliates

Subsidiaries (1)

Name Industry Location Year Founded
Chain Reaction Cycles Ballyclare, United Kingdom 1984

Wiggle FAQs

  • When was Wiggle founded?

    Wiggle was founded in 1999.

  • Where is Wiggle headquartered?

    Wiggle is headquartered in Portsmouth, United Kingdom.

  • What is the size of Wiggle?

    Wiggle has 450 total employees.

  • What industry is Wiggle in?

    Wiggle’s primary industry is Specialty Retail.

  • Is Wiggle a private or public company?

    Wiggle is a Private company.

  • What is the current valuation of Wiggle?

    The current valuation of Wiggle is .

  • What is Wiggle’s current revenue?

    The current revenue for Wiggle is .

  • How much funding has Wiggle raised over time?

    Wiggle has raised $22.5M.

  • Who are Wiggle’s investors?

    Bridgepoint Group (UK), Livingbridge, and Signa Sports United have invested in Wiggle.

  • Who are Wiggle’s competitors?

    Merlin Cycles, Academy Sports and Outdoors, Dunham's Sports, Planet Sports, and ASICS are some of the 11 competitors of Wiggle.

  • When was Wiggle acquired?

    Wiggle was acquired on 22-Feb-2024.

  • Who acquired Wiggle?

    Wiggle was acquired by Frasers Group.

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