Hotmart Overview

  • Year Founded
  • 2011

Year Founded

  • Status
  • Private

  • Employees
  • 1,600

Employees

  • Latest Deal Type
  • 2ndary - Private

  • Investors
  • 7

Hotmart General Information

Description

Developer of an online content distribution platform designed to sell digital products with simplicity and security. The company's platform offers an integrated tool that facilitates online course sales, including hosting, payment, security, customization and student management products such as online courses, e-books and video, enabling clients to distribute, learn and sell digital courses in an efficient way.

Contact Information

Website
www.hotmart.co
Formerly Known As
The Hotmart Group
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Corporate Office
  • Frederiksplein 1
  • 1017 XK Amsterdam
  • Netherlands
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Vertical(s)
Corporate Office
  • Frederiksplein 1
  • 1017 XK Amsterdam
  • Netherlands

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Hotmart Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
6. Secondary Transaction - Private Completed Generating Revenue
5. Later Stage VC (Series C) 25-Mar-2021 Completed Generating Revenue
4. Later Stage VC (Series B) 08-Mar-2021 Completed Generating Revenue
3. Later Stage VC (Series A) 20-Apr-2020 Completed Generating Revenue
2. Early Stage VC 01-Jan-2013 $300K Completed Startup
1. Seed Round 02-Aug-2011 $300K $300K Completed Startup
To view Hotmart’s complete valuation and funding history, request access »

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Hotmart Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of an online content distribution platform designed to sell digital products with simplicity and security. The
Business/Productivity Software
Amsterdam, Netherlands
1,600 As of 2026

Ghent, Belgium
 

Tel Aviv, Israel
 
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Hotmart Competitors (15)

One of Hotmart’s 15 competitors is Showpad, a Private Equity-Backed company based in Ghent, Belgium.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Showpad Private Equity-Backed Ghent, Belgium
Fiverr International Formerly VC-backed Tel Aviv, Israel
Mediafly Private Equity-Backed Chicago, IL
Brainshark Formerly VC-backed Waltham, MA
Eduzz Corporation Sao Paulo, Brazil
You’re viewing 5 of 15 competitors. Get the full list »

Hotmart Patents

Hotmart Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-11490147-B2 Methods and systems for displaying a (payment) form associated with a video Active 04-May-2018
US-20190342599-A1 Methods and systems for displaying a (payment) form associated with a video Active 04-May-2018
EP-3564888-A1 Methods and systems for displaying a form associated with a video Inactive 04-May-2018 H04N21/26241

Hotmart Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Hotmart Investors (7)

Investor Name Investor Type Holding Investor Since Participating Rounds
Alkeon Capital Management Venture Capital Minority
TCV Growth/Expansion Minority
ZoiBel Venture Capital Minority
Endeavor Catalyst Venture Capital Minority
General Atlantic Growth/Expansion Minority
You’re viewing 5 of 7 investors. Get the full list »

Hotmart Investments & Acquisitions (10)

Hotmart’s most recent deal was a Merger/Acquisition with Reshape Tecnologia e Serviços. The deal was made on 18-Jan-2024.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Reshape Tecnologia e Serviços 18-Jan-2024 Merger/Acquisition Multimedia and Design Software
eNotas 05-Jul-2022 Merger/Acquisition Financial Software
Ekyte 02-Feb-2022 Later Stage VC Business/Productivity Software
BeUni 22-Oct-2021 Merger/Acquisition Media and Information Services (B2B)
IZZI Gaming 19-Oct-2021 Seed Round Educational Software
You’re viewing 5 of 10 investments and acquisitions. Get the full list »

Hotmart Affiliates

Subsidiaries (4)

Name Industry Location Year Founded
BeUni Sao Paulo, Brazil 2019
Reshape Tecnologia e Serviços Belo Horizonte, Brazil 2018
Teachable New York, NY 2013
eNotas Belo Horizonte, Brazil 2011

Hotmart FAQs

  • When was Hotmart founded?

    Hotmart was founded in 2011.

  • Where is Hotmart headquartered?

    Hotmart is headquartered in Amsterdam, Netherlands.

  • What is the size of Hotmart?

    Hotmart has 1,600 total employees.

  • What industry is Hotmart in?

    Hotmart’s primary industry is Business/Productivity Software.

  • Is Hotmart a private or public company?

    Hotmart is a Private company.

  • What is Hotmart’s current revenue?

    The current revenue for Hotmart is .

  • How much funding has Hotmart raised over time?

    Hotmart has raised $130M.

  • Who are Hotmart’s investors?

    Alkeon Capital Management, TCV, ZoiBel, Endeavor Catalyst, and General Atlantic are 5 of 7 investors who have invested in Hotmart.

  • Who are Hotmart’s competitors?

    Showpad, Fiverr International, Mediafly, Brainshark, and Eduzz are some of the 15 competitors of Hotmart.

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