Betmakers Technology Group Overview

  • Status
  • Acquired/​Merged

  • Employees
  • 330

Employees

  • Latest Deal Type
  • M&A
  • (Upcoming)

  • Financing Rounds
  • 13

  • Investments
  • 13

Betmakers Technology Group General Information

Description

BetMakers Technology Group Ltd is engaged in the development and provision of software, data and analytic products for the B2B wagering market and the production and distribution of racing content. The group operates in two segments; Global Betting Services provides customers with a variety of racing software, data, and analytical tools and Global Tote this includes the provision of tote software and associated integrations required to enable tote liquidity and the resulting of bets, followed by the sale of wagering terminals. Majority of revenue comes from Global Tote. It has presence in Australia and New Zealand, United States of America, United Kingdom and Europe, and Rest of the world. Majority of revenue comes from Australia and New Zealand.

Contact Information

Formerly Known As
TopBetta Holding
Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Corporate Backed or Acquired
Corporate Office
  • Level 4
  • 189 Flinders Lane
  • Melbourne, Victoria 3000
  • Australia
Primary Industry
Entertainment Software
Parent Company
Former Stock Listing
BET
Corporate Office
  • Level 4
  • 189 Flinders Lane
  • Melbourne, Victoria 3000
  • Australia

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Betmakers Technology Group Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA
Post-Val Status Debt

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Betmakers Technology Group Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
BetMakers Technology Group Ltd is engaged in the development and provision of software, data and analytic products for t
Entertainment Software
Melbourne, Australia
330 As of 2026

Hunt Valley, MD

Atlanta, GA
 
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Betmakers Technology Group Competitors (8)

One of Betmakers Technology Group’s 8 competitors is AmTote, a Corporation company based in Hunt Valley, MD.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
AmTote Corporation Hunt Valley, MD
Kaneva Corporation Atlanta, GA
Kambi Group Corporation Birkirkara, Malta
Genius Sports Formerly PE-Backed London, United Kingdom
RacebookHQ Corporation Sydney, Australia
You’re viewing 5 of 8 competitors. Get the full list »

Betmakers Technology Group Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Betmakers Technology Group Former Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Betmakers Technology Group Investments & Acquisitions (13)

Betmakers Technology Group’s most recent deal was a Merger/Acquisition with Las Vegas Dissemination Company for . The deal was made on 01-Feb-2026.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Las Vegas Dissemination Company 01-Feb-2026 Merger/Acquisition Casinos and Gaming
Protocol Zone (Intellectual Property and Software in Ahmedabad, India) 05-Feb-2025 Corporate Asset Purchase Buildings and Property
Racelab Global 10-Apr-2024 Merger/Acquisition IT Consulting and Outsourcing
Punting Form 01-Nov-2022 Merger/Acquisition Application Software
TexBet 15-Aug-2022 Merger/Acquisition Other Restaurants, Hotels and Leisure
You’re viewing 5 of 13 investments and acquisitions. Get the full list »

Betmakers Technology Group Exits (1)

Betmakers Technology Group’s most recent exit was on 02-May-2017 from Mad Bookie. The exit was categorized as .

Company Name Exit Date Exit Type Exit Size Status Buyers
Mad Bookie 02-May-2017 Completed
To view Betmakers Technology Group’s complete exits history, request access »

Betmakers Technology Group Affiliates

Subsidiaries (5)

Name Industry Location Year Founded
Racelab Global Noosa, Australia 2020
Global Betting Services Melbourne, Australia 2013
Punting Form Lavington, Australia 2011
DynamicOdds North Lakes, Australia 2006
Sportech Edinburgh, United Kingdom 1979

Betmakers Technology Group FAQs

  • Where is Betmakers Technology Group headquartered?

    Betmakers Technology Group is headquartered in Melbourne, Australia.

  • What is the size of Betmakers Technology Group?

    Betmakers Technology Group has 330 total employees.

  • What industry is Betmakers Technology Group in?

    Betmakers Technology Group’s primary industry is Entertainment Software.

  • Is Betmakers Technology Group a private or public company?

    Betmakers Technology Group is a Private company.

  • What is the current valuation of Betmakers Technology Group?

    The current valuation of Betmakers Technology Group is .

  • What is Betmakers Technology Group’s current revenue?

    The current revenue for Betmakers Technology Group is .

  • How much funding has Betmakers Technology Group raised over time?

    Betmakers Technology Group has raised $88.6M.

  • Who are Betmakers Technology Group’s investors?

    Impelus and RBW Nominees have invested in Betmakers Technology Group.

  • Who are Betmakers Technology Group’s competitors?

    AmTote, Kaneva, Kambi Group, Genius Sports, and RacebookHQ are some of the 8 competitors of Betmakers Technology Group.

  • When was Betmakers Technology Group acquired?

    Betmakers Technology Group was acquired on 01-Jul-2027.

  • Who acquired Betmakers Technology Group?

    Betmakers Technology Group was acquired by PlayUp.

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