PlayUp Overview

  • Founded
  • 2006
  • Status
  • Acquired/​Merged
  • Employees
  • 37
  • Latest Deal Type
  • Later Stage VC
  • Latest Deal Amount
  • $25M
Latest Deal Amount
  • Investors
  • 2

PlayUp General Information


Developer of a sports fantasy platform designed to create a social interactive gaming network for live sports events. The company's platform specializes in monetizing content from sporting clubs and athletes and starts live campaigns to support sports events, thus enabling sports followers to stay updated about their favorite sports and also play fantasy games based on them.

Contact Information

Ownership Status
(Operating Subsidiary)
Financing Status
Venture Capital-Backed
Primary Industry
Entertainment Software
Other Industries
Information Services (B2C)
Parent Company
Primary Office
  • 48 Epsom Road
  • Zetland, New South Wales 2017
  • Australia
+61 (08) 0000 0000
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PlayUp Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
9. Later Stage VC 03-Nov-2020 $25M 0000 Completed Profitable
8. Later Stage VC 01-Jan-2019 Completed Profitable
7. Reverse Merger 10-Apr-2018 Cancelled Profitable
6. Merger/Acquisition 14-Jun-2016 000.00 000.00 Completed Generating Revenue/Not Profitable
5. Bankruptcy: Admin/Reorg 01-Feb-2016 Completed Bankruptcy: Admin/Reorg
4. Early Stage VC 01-Jan-2011 0000 0000 Completed Startup
3. Angel (individual) 01-Jan-2010 0000 0000 Completed Startup
2. Early Stage VC 01-Jan-2008 $15M $20M Completed Startup
1. Angel (individual) 01-Jan-2007 $5M $5M Completed Startup
To view PlayUp’s complete valuation and funding history, request access »

PlayUp Comparisons

HQ Location
Total Raised
Post Valuation
Last Financing Details
Developer of a sports fantasy platform designed to create a social interactive gaming network for live sports events. Th
Entertainment Software
Zetland, Australia
37 As of 2021
0000000000 0 0000


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000000000000000 00000000
New Delhi, India
00 As of 0000
0000000000 0 00.000


aboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate
0000000000000 00000000
Edinburgh, United Kingdom
00.00 0000-00-00
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PlayUp Competitors (6)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Rooter Venture Capital-Backed New Delhi, India 00 00.000 0000000000 0 00.000
000000 Corporate Backed or Acquired Edinburgh, United Kingdom 000000000000
000000000 Venture Capital-Backed Sydney, Australia 0 00.000 000000000000 00.000
0000000 Formerly VC-backed New York, NY 0000 00000 00000000000
0000.000 Formerly VC-backed Leeds, United Kingdom 000000000000
To view PlayUp’s complete competitors history, request access »

PlayUp Executive Team (9)

Name Title Board Seat Contact Info
Daniel Simic Co-Founder & Chief Executive Officer
Prashant Arora Chief Financial Officer
James Waddell Chief Operating Officer
Michael Costa Co-Founder & Chief Technology Officer
Ryan Bowman Chief Marketing Officer
You’re viewing 5 of 9 executive team members. Get the full list »

PlayUp Board Members (1)

Name Representing Role Since
Dennis Drazin PlayUp Chairman & Board Member 000 0000
To view PlayUp’s complete board members history, request access »

PlayUp Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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PlayUp Former Investors (13)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
Adam Gilchrist Angel (individual) Minority 000 0000 000000 0
Allan Myers Corporation Minority 000 0000 000000 0
Bob Mansfield Angel (individual) Minority 000 0000 000000 0
Bruce Mathieson Angel (individual) Minority 000 0000 000000 0
Charlie Teo Angel (individual) Minority 000 0000 000000 0
You’re viewing 5 of 13 investors. Get the full list »

PlayUp Acquisitions (5)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
0000000000000 01-Feb-2021 000000000000000000 Information Services (B2C) 000000 00000
000000000 02-Jul-2018 000000000000000000 00.000 Entertainment Software 000000 00000
0000000.0000 03-May-2018 000000000000000000 Entertainment Software 000000 00000
0000000000 13-Apr-2018 000000000000000000 Other Services (B2C Non-Financial) 000000 00000
Draftstars 12-Apr-2018 Merger/Acquisition Entertainment Software 000000 00000
To view PlayUp’s complete acquisitions history, request access »

PlayUp Subsidiaries (5)

Company Name Industry Location Founded
AthletesVoice Information Services (B2C) Surry Hills, Australia 2017
0000000000 Entertainment Software Zetland, Australia 0000
0000000.0000 Entertainment Software Sydney, Australia 0000
000000000 Entertainment Software Broadmeadow, Australia 0000
0000000000 Other Services (B2C Non-Financial) Potts Point, Australia
To view PlayUp’s complete subsidiaries history, request access »