PlayUp Overview
- Year Founded
-
2006
- Status
-
Acquired/Merged
- Employees
-
61
- Latest Deal Type
-
Reverse Merger
- (Announced)
- Latest Deal Amount
-
$35M
- Investors
-
8
PlayUp General Information
Description
Developer of a sports fantasy platform designed to create a social interactive gaming network for live sports events. The company's platform specializes in monetizing content from sporting clubs and athletes and starts live campaigns to support sports events as well as offers online betting products including Fixed Odds Sports Betting, Fixed-Odds Racing (Horses and Greyhounds), Esports, and Daily Fantasy Sports, enabling sports followers to stay updated about their favorite sports and also play fantasy games based on them.
Contact Information
Website
corporate.playup.com(Operating Subsidiary)
Corporate Office
- 48 Epsom Road
- Zetland, New South Wales 2017
- Australia
Corporate Office
- 48 Epsom Road
- Zetland, New South Wales 2017
- Australia
PlayUp Valuation & Funding
| Deal Type | Date | Amount | Raised to Date | Post-Val | Status | Stage |
|---|---|---|---|---|---|---|
| 12. Reverse Merger | 06-Mar-2024 | $35M | 0000 | 0000 | Announced | Generating Revenue |
| 11. Reverse Merger | 22-Sep-2022 | Cancelled | Generating Revenue | |||
| 10. Later Stage VC | 21-Jan-2022 | 0000 | Completed | Generating Revenue | ||
| 9. Later Stage VC | 03-Nov-2020 | 0000 | 0000 | Completed | Generating Revenue | |
| 8. Later Stage VC | 01-Jan-2019 | Completed | Generating Revenue | |||
| 7. Reverse Merger | 10-Apr-2018 | Cancelled | Generating Revenue | |||
| 6. Merger/Acquisition | 14-Jun-2016 | 000.00 | 000.00 | Completed | Generating Revenue | |
| 5. Bankruptcy: Admin/Reorg | 01-Feb-2016 | Completed | Bankruptcy: Admin/Reorg | |||
| 4. Later Stage VC | 01-Jan-2011 | $20M | $70M | Completed | Startup | |
| 3. Angel (individual) | 01-Jan-2010 | $30M | $50M | Completed | Startup |
PlayUp Comparisons
Industry
Financing
Details
000000
000000
PlayUp Competitors (5)
| Company Name | Financing Status | Location | Employees | Total Raised | Last Financing Date/Type | Last Financing Amount |
|---|---|---|---|---|---|---|
| PlayON | Corporate Backed or Acquired | Edinburgh, United Kingdom | 0 | 000000000000 | ||
| Moneyball (Entertainment Software) | Formerly VC-backed | Sydney, Australia | 00 | 00.000 | 000000&0 | |
| Absolute Sports | Formerly VC-backed | Bangalore, India | 000 | 00.000 | 000000000000 | 00.000 |
| FanDuel | Formerly VC-backed | New York, NY | 0000 | 00000 | 0000000000 | |
| Rooter | Venture Capital-Backed | New Delhi, India | 000 | 000.00 | 000000000000 | 000.00 |
PlayUp Related Research & Analysis
Explore institutional-grade private market research from our team of analysts.
-
Verticals
PlayUp Executive Team (13)
| Name | Title | Board Seat |
|---|---|---|
| Daniel Simic | Co-Founder & Global Chief Executive Officer | |
| Paul Jeronimo | Chief Executive Officer - Australia | |
| Michael Costa | Co-Founder & Global Chief Technology Officer | |
| Prashant Arora | Global Chief Commercial Officer |
PlayUp Board Members (1)
| Name | Representing | Role | Since |
|---|---|---|---|
| Dennis Drazin | Self | Chairman | 000 0000 |
PlayUp Signals
Growth Rate
Growth
Size Multiple
Key Data Points
Similarweb Unique Visitors
15.0K
Majestic Referring Domains
314
PlayUp Former Investors (14)
| Investor Name | Investor Type | Holding | Investor Since | Participating Rounds |
|---|---|---|---|---|
| Adam Gilchrist | Angel (individual) | Minority | 000 0000 | 000000 0 |
| Allan Myers | Corporation | Minority | 000 0000 | 000000 0 |
| Bob Mansfield | Angel (individual) | Minority | 000 0000 | 000000 0 |
| Bruce Mathieson | Angel (individual) | Minority | 000 0000 | 000000 0 |
| Charlie Teo | Angel (individual) | Minority | 000 0000 | 000000 0 |
PlayUp Acquisitions (6)
| Company Name | Deal Date | Deal Type | Deal Size | Industry | Lead Partner |
|---|---|---|---|---|---|
| AthletesVoice | 01-Feb-2021 | 0000000000 | Publishing | 000000 00 | |
| Mad Bookie | 24-Jan-2019 | 0000000000 | Casinos and Gaming | 000000 00 | |
| Betmakers Technology Group | 02-Jul-2018 | 0000000000 | 00.000 | Entertainment Software | 000000 00 |
| betting.club | 03-May-2018 | 0000000000 | Entertainment Software | 000000 00 | |
| ClassicBet | 13-Apr-2018 | Merger/Acquisition | Other Services (B2C Non-Financial) | 000000 00 |
PlayUp Subsidiaries (3)
| Company Name | Industry | Location | Founded |
|---|---|---|---|
| AthletesVoice | Publishing | Zetland, Australia | 2017 |
| Draftstars | Entertainment Software | Zetland, Australia | 0000 |
| Betmakers Technology Group | Entertainment Software | The Junction, Australia |
PlayUp FAQs
-
When was PlayUp founded?
PlayUp was founded in 2006.
-
Who is the founder of PlayUp?
Daniel Simic, Michael Costa, George Tomeski, and Luke Bunbury are the founders of PlayUp.
-
Who is the CEO of PlayUp?
Daniel Simic and Paul Jeronimo are the CEOs of PlayUp.
-
Where is PlayUp headquartered?
PlayUp is headquartered in Zetland, Australia.
-
What is the size of PlayUp?
PlayUp has 61 total employees.
-
What industry is PlayUp in?
PlayUp’s primary industry is Entertainment Software.
-
Is PlayUp a private or public company?
PlayUp is a Private company.
-
What is the current valuation of PlayUp?
The current valuation of PlayUp is 0000.
-
What is PlayUp’s current revenue?
The current revenue for PlayUp is 00000.
-
How much funding has PlayUp raised over time?
PlayUp has raised $25M.
-
Who are PlayUp’s investors?
Adam Gilchrist, Allan Myers, Bob Mansfield, Bruce Mathieson, and Charlie Teo are 5 of 14 investors who have invested in PlayUp.
-
Who are PlayUp’s competitors?
PlayON, Moneyball (Entertainment Software), Absolute Sports, FanDuel, and Rooter are competitors of PlayUp.
-
When was PlayUp acquired?
PlayUp was acquired on 06-Mar-2024.
Data Transparency
-
Meet our data hygiene team
Discover how our experts ensure you’re getting the most accurate financial data in the industry.
Read blog » -
How PitchBook sources data
Our data operations team has logged over 3.5 million hours researching, organizing, and integrating the information you need most.
Discover our process »
