PlayUp Overview

  • Year Founded
  • 2006

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 71

Employees

  • Latest Deal Type
  • Reverse Merger
  • (Announced)

  • Latest Deal Amount
  • $25.9M

  • Investors
  • 8

PlayUp General Information

Description

Developer of a sports fantasy platform designed to create a social interactive gaming network for live sports events. The company's platform specializes in monetizing content from sporting clubs and athletes and starts live campaigns to support sports events as well as offers online betting products, including fixed odds sports betting, fixed-odds racing, esports, and daily fantasy sports, enabling sports followers to stay updated about their favorite sports and also play fantasy games based on them.

Contact Information

Website
www.corporate.playup.com
Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Venture Capital-Backed
Corporate Office
  • 48 Epsom Road
  • Zetland, New South Wales 2017
  • Australia
+61 (08)
Primary Industry
Other Restaurants, Hotels and Leisure
Other Industries
Entertainment Software
Parent Company
Fantasy Sports Global
Vertical(s)
Esports, Gaming, TMT, Mobile
Corporate Office
  • 48 Epsom Road
  • Zetland, New South Wales 2017
  • Australia
+61 (08)

Want detailed data on 11M+ companies?

What you see here scratches the surface

Request a free trial

Want to dig into this profile?

We’ll help you find what you need

Learn more

PlayUp Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
12. Reverse Merger 06-Mar-2024 $25.9M Announced Generating Revenue
11. Reverse Merger 22-Sep-2022 Cancelled Generating Revenue
10. Later Stage VC 21-Jan-2022 Completed Generating Revenue
9. Later Stage VC 03-Nov-2020 Completed Generating Revenue
8. Later Stage VC 01-Jan-2019 Completed Generating Revenue
7. Reverse Merger 10-Apr-2018 Cancelled Generating Revenue
6. Merger/Acquisition 14-Jun-2016 Completed Generating Revenue
5. Bankruptcy: Admin/Reorg 01-Feb-2016 Completed Bankruptcy: Admin/Reorg
4. Later Stage VC 01-Jan-2011 $20M $70M Completed Startup
3. Angel (individual) 01-Jan-2010 $30M $50M Completed Startup
To view PlayUp’s complete valuation and funding history, request access »

PlayUp Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of a sports fantasy platform designed to create a social interactive gaming network for live sports events. Th
Other Restaurants, Hotels and Leisure
Zetland, Australia
71 As of 2025

Edinburgh, United Kingdom
 

New York, NY
 
Add Comparison

PitchBook’s comparison feature gives you a side-by-side look at key metrics for similar companies. Personalize which data points you want to see and create visualizations instantly.

Request a free trial

PlayUp Competitors (4)

One of PlayUp’s 4 competitors is PlayON, a Corporate Backed or Acquired company based in Edinburgh, United Kingdom.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
PlayON Corporate Backed or Acquired Edinburgh, United Kingdom
FanDuel Venture Capital-Backed New York, NY
Rooter Venture Capital-Backed New Delhi, India
Absolute Sports Formerly VC-backed Bangalore, India
To view PlayUp’s complete competitors history, request access »

PlayUp Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

PitchBook’s non-financial metrics help you gauge a company’s traction and growth using web presence and social reach.

Request a free trial

PlayUp Former Investors (14)

Investor Name Investor Type Holding Investor Since Participating Rounds
Angel (individual) Minority
Allan Myers Corporation Minority
Angel (individual) Minority
Angel (individual) Minority
Angel (individual) Minority
You’re viewing 5 of 14 investors. Get the full list »

PlayUp Acquisitions (6)

PlayUp’s most recent deal was a Merger/Acquisition with AthletesVoice. The deal was made on 01-Feb-2021.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
AthletesVoice 01-Feb-2021 Merger/Acquisition Publishing
Mad Bookie 24-Jan-2019 Merger/Acquisition Casinos and Gaming
Betmakers Technology Group 02-Jul-2018 Merger/Acquisition Entertainment Software
betting.club 03-May-2018 Merger/Acquisition Other Restaurants, Hotels and Leisure
ClassicBet 13-Apr-2018 Merger/Acquisition Other Services (B2C Non-Financial)
You’re viewing 5 of 6 acquisitions. Get the full list »

Ready to get started?

Request a free trial

PlayUp Affiliates

Subsidiaries (2)

Name Industry Location Year Founded
Draftstars Zetland, Australia 2016
Betmakers Technology Group Melbourne, Australia

PlayUp FAQs

  • When was PlayUp founded?

    PlayUp was founded in 2006.

  • Where is PlayUp headquartered?

    PlayUp is headquartered in Zetland, Australia.

  • What is the size of PlayUp?

    PlayUp has 71 total employees.

  • What industry is PlayUp in?

    PlayUp’s primary industry is Other Restaurants, Hotels and Leisure.

  • Is PlayUp a private or public company?

    PlayUp is a Private company.

  • What is the current valuation of PlayUp?

    The current valuation of PlayUp is .

  • What is PlayUp’s current revenue?

    The current revenue for PlayUp is .

  • How much funding has PlayUp raised over time?

    PlayUp has raised $25M.

  • Who are PlayUp’s investors?

    , Allan Myers, , , and are 5 of 14 investors who have invested in PlayUp.

  • Who are PlayUp’s competitors?

    PlayON, FanDuel, Rooter, and Absolute Sports are competitors of PlayUp.

  • When was PlayUp acquired?

    PlayUp was acquired on 06-Mar-2024.

Data Transparency

  • Meet our data hygiene team

    Discover how our experts ensure you’re getting the most accurate financial data in the industry.

    Read more

  • How PitchBook sources data

    Our data operations team has logged over 3.5 million hours researching, organizing, and integrating the information you need most.

    Discover our process