Tonal Overview

  • Founded
  • 2015

Founded
  • Status
  • Private

  • Employees
  • 750

Employees
  • Latest Deal Type
  • Series E

  • Latest Deal Amount
  • $250M

  • Investors
  • 51

Tonal General Information

Description

Developer of a digital fitness platform designed to deliver a smooth weight lifting experience using magnets and electricity. The company's platform eliminates the need for traditional weights by delivering pounds of resistance in a device with sensors and a touch screen display that keeps track of workouts in real-time, thus providing users access to full-body fitness at home from legs to chest without the hassle of changing machines.

Contact Information

Website
www.tonal.com
Formerly Known As
Ript Labs
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Primary Industry
Electronics (B2C)
Other Industries
Recreational Goods
Information Services (B2C)
Primary Office
  • 325 Vermont Street
  • San Francisco, CA 94103
  • United States
+1 (855) 000-0000

Tonal Timeline

2019202020212022
Financing RoundCaptured Employee CountEstimated Employee Growth

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Tonal Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
8. Later Stage VC (Series E) 31-Mar-2021 $250M 00000 00.000 Completed Generating Revenue
7. Later Stage VC (Series D) 17-Sep-2020 00000 00000 Completed Generating Revenue
6. Later Stage VC (Series C2) 12-Jun-2020 0000 00000 00000 Completed Generating Revenue
5. Later Stage VC (Series C) 08-Mar-2019 0000 000.00 00000 Completed Generating Revenue
4. Early Stage VC (Series B2) 29-Aug-2018 000.00 000.00 000.00 Completed Startup
3. Early Stage VC (Series B) 30-Jul-2018 0000 000.00 0000 Completed Startup
2. Early Stage VC (Series A) 05-Mar-2017 $10M $11.4M 0000 Completed Startup
1. Seed Round 16-May-2016 $1.4M $1.4M 00.00 Completed Startup
To view Tonal’s complete valuation and funding history, request access »

Tonal Cap Table

Stock # of Shares
Authorized
Par Value Dividend Rate ($) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Series E 00,000,000 00.000000 00.0 00.0 00.0 00 00.0 00.000
Series E1 0,000,000 00.000000 00.0 00.0 00.0 00 00.0 00
Series C2 00,000,000 00.000000 00.00 00.00 00.00 00 00.00 00.000
Series C 00,000,000 00.000000 00.00 00.00 00.00 00 00.00 00.000
Series B2 0,000,000 00.000000 00.00 00.00 00.00 00 00.00 0.000
Series B 00,000,000 00.000000 00.00 00.00 00.00 00 00.00 0.000
Series A 16,882,370 $0.000100 $0.05 $0.62 $0.62 1x $0.62 7.22%
Seed 4,085,922 $0.000100 $0.03 $0.35 $0.35 1x $0.35 1.75%
To view Tonal’s complete cap table history, request access »

Tonal Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last Financing Details
Developer of a digital fitness platform designed to deliver a smooth weight lifting experience using magnets and electri
Electronics (B2C)
San Francisco, CA
750 As of 2022
00000
0.000 0000-00-00
00000000000 00000

000000

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000000000000 00000
Cambridge, MA
000 As of 0000
00000
0000 0000-00-00
00000000000 00000

00000

Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo co
000000000000 00000
San Francisco, CA
000 As of 0000
00000
0000 0000-00-00
00000000000 00000
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Tonal Competitors (13)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Hydrow Venture Capital-Backed Cambridge, MA 000 00000 00000000000 00000
00000 Venture Capital-Backed San Francisco, CA 000 00000 00000000000 00000
000000 0000000000 Venture Capital-Backed Chengdu, China 0000 00000 00000000000 00000
0000 Corporate Backed or Acquired Wassenaar, Netherlands 000 000000&0
000000 0000000 Formerly PE-Backed Brooklyn Park, MN 00 00.000 000000&0
You’re viewing 5 of 13 competitors. Get the full list »

Tonal Patents

Tonal Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-20220118304-A1 Exercise machine arm with single-handed adjustment Pending 19-Oct-2020 0000000000
US-20220118301-A1 Exercise machine with retractable arm Pending 19-Oct-2020 000000000000
US-20210402259-A1 Progressive strength baseline Pending 29-Jun-2020 00000000000
US-20220143454-A1 Exercise machine enhancements Pending 08-Jun-2020 0000000000
US-11285355-B1 Exercise machine enhancements Active 08-Jun-2020 A63B21/005 000
To view Tonal’s complete patent history, request access »

Tonal Executive Team (13)

Name Title Board Seat Contact Info
Aly Orady Founder & Chief Executive Officer
Amy Ard Chief Financial Officer
Shannon Crespin Chief Operating Officer
Gregory De Gunzburg Chief Strategy Officer
Bryan James Chief Technology Officer
You’re viewing 5 of 13 executive team members. Get the full list »

Tonal Board Members (7)

Name Representing Role Since
Doug Higgins Sapphire Ventures Board Member 000 0000
Jack Lazar Self Board Member 000 0000
Nina Richardson Self Board Member 000 0000
Robert Coneybeer Shasta Ventures Board Member 000 0000
Steve Abbott JD Sapphire Ventures Board Member 000 0000
You’re viewing 5 of 7 board members. Get the full list »

Tonal Signals

Growth Rate

0.80% Weekly
Growth
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers

5.5k

Similarweb Unique Visitors

15.0K

Majestic Referring Domains

314

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Tonal Investors (51)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
Dragoneer Investment Group Growth/Expansion Minority 000 0000 000000 0
Drew Brees Angel (individual) Minority 000 0000 000000 0
Industry Ventures Venture Capital Minority 000 0000 000000 0
Larry Fitzgerald Angel (individual) Minority 000 0000 000000 0
Maria Sharapova Angel (individual) Minority 000 0000 000000 0
You’re viewing 5 of 51 investors. Get the full list »