TruRating Overview

  • Founded
  • 2012
Founded
  • Status
  • Private
  • Employees
  • 53
Employees
  • Latest Deal Type
  • Later Stage VC
  • Latest Deal Amount
  • $8.98M
Latest Deal Amount
  • Investors
  • 10

TruRating General Information

Description

Provider of a point-of-payment rating fintech platform intended to offer businesses a real-time, validated view of customer satisfaction and overall company performance. The company's platform offers a simple and anonymous way to provide feedback on their shopping or dining experience by rating them at the payment terminal, enabling businesses to improve key metrics such as service, value and product selection as well as receive insight needed to make changes and improvements.

Contact Information

Formerly Known As
True Rating
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Primary Office
  • 107 Leadenhall Street
  • London EC3A 4AF
  • England, United Kingdom
+44 0330 000 0000

TruRating Timeline

2018201920202021
Financing RoundCaptured Employee CountEstimated Employee Growth
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TruRating Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
9. Later Stage VC 01-Sep-2020 $8.98M 000.00 00000 Completed Generating Revenue
8. Early Stage VC 20-Sep-2018 00.00 000.00 000.00 Completed Generating Revenue
7. Early Stage VC 23-Mar-2017 00.000 000.00 000.00 Completed Product Development
6. Early Stage VC (Series A) 02-Aug-2016 000.00 000.00 000.00 Completed Startup
5. Early Stage VC 28-May-2015 00.00 00.000 000.00 Completed Startup
4. Accelerator/Incubator 12-Mar-2015 00.00 Completed Startup
3. Early Stage VC 28-Nov-2014 00.00 00.00 00.000 Completed Startup
2. Grant 06-Nov-2014 $12.6K Completed Startup
1. Accelerator/Incubator Completed Startup
To view TruRating’s complete valuation and funding history, request access »

TruRating Cap Table

Stock # of Shares
Authorized
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Ordinary D 00,000 00.000000 000.00 000.00 00 000.00 0.000
Ordinary C 000,000 00.000000 000.00 000.00 00 000.00 0.000
Ordinary B 000,000 00.000000 000.00 000.00 00 000.00 0.000
Ordinary B 000,000 00.000000 00.00 00.00 00 00.00 0.000
Ordinary B 0,000 00.000000 00.00 00.00 00 00.00 0.000
Ordinary B 00,000 00.000000 00.00 00.00 00 00.00 0.000
Ordinary B 00,000 00.000000 00.00 00.00 00 00.00 0.000
Ordinary B 00,000 00.000000 00.00 00.00 00 00.00 0.000
Ordinary B 32,400 $0.000001 $2.23 $2.23 1x $2.23 1.44%
Ordinary B 32,400 $0.000001 $2.03 $2.03 1x $2.03 1.44%
To view TruRating’s complete cap table history, request access »

TruRating Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last Financing Details
Provider of a point-of-payment rating fintech platform intended to offer businesses a real-time, validated view of custo
Business/Productivity Software
London, United Kingdom
53 As of 2021
000.00
0000 0000-00-00
0000000000 0 000.00

000000 0

nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt m
000000000000000000000 00000000
New York, NY
00 As of 0000
000.00
00.00 0000-00-00
000000&0 000.00

00000000

ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
000000000000000000000 00000000
Palo Alto, CA
00 As of 0000
00.00
0000000000 0 00.00
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TruRating Competitors (48)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Stella Connect Formerly VC-backed New York, NY 00 000.00 000000&0 000.00
000000000 Venture Capital-Backed Palo Alto, CA 00 00.00 0000000000 0 00.00
000000000 00 Private Equity-Backed Paris, France 00 00.000 000000000000 00.000
00000000 Corporation Stockholm, Sweden
00000000000 Venture Capital-Backed Reston, VA 000 00000 000000&0 00000
You’re viewing 5 of 48 competitors. Get the full list »

TruRating Patents

TruRating Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
GB-201419547-D0 Pin entry device Pending 03-Nov-2014 0000000000
GB-2534116-A Pin entry device Pending 03-Nov-2014 0000000000
AU-2015341558-A1 Improved system for collecting customer ratings from a pin entry device Abandoned 03-Nov-2014 000000000
AU-2015341558-A8 Improved system for collecting customer ratings from a pin entry device Abandoned 03-Nov-2014 000000000
GB-2534342-A Improved system for collecting customer ratings from a pin entry device Pending 03-Nov-2014 G06Q20/20

TruRating Executive Team (11)

Name Title Board Seat Contact Info
Christian Nelson Co-Founder, Chief Strategy Officer & Board Member
Julie Freeman Chief Marketing Officer
Gail McLaughlan Director, Marketing
Denis Maharjan Finance Director
Gareth Johns Chief Data Officer
You’re viewing 5 of 11 executive team members. Get the full list »

TruRating Board Members (7)

Name Representing Role Since
Christian Nelson TruRating Co-Founder, Chief Strategy Officer & Board Member 000 0000
Christopher Blundell Chris Blundell Board Member 000 0000
Georgina Nelson TruRating Co-Founder, Chief Executive Officer & Board Member 000 0000
Julian Seaward TruRating Board Member 000 0000
Peter Ayliffe TruRating Chairman 000 0000
You’re viewing 5 of 7 board members. Get the full list »

TruRating Signals

Growth Rate

0.80% Weekly
Growth
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers

5.5k

Similarweb Unique Visitors

15.0K

Majestic Referring Domains

314

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TruRating Investors (10)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
OSK Ventures International Corporate Venture Capital Minority 000 0000 000000 0
Emerisque Brands PE/Buyout Minority 000 0000 000000 0
SandAire Family Office Minority 000 0000 000000 0
Anthony Gutman Angel (individual) Minority 000 0000 000000 0
Chris Blundell Angel (individual) Minority 000 0000 000000 0
You’re viewing 5 of 10 investors. Get the full list »