Silverpop Systems Overview

  • Founded
  • 1999
Founded
  • Status
  • Acquired/​Merged
  • Employees
  • 515
Employees
  • Latest Deal Type
  • M&A
  • Latest Deal Amount
  • $275M
Latest Deal Amount

Silverpop Systems General Information

Description

Provider of digital marketing technology such as electronic mail marketing and marketing automation to marketers. The company develops sales and customer communication software that transforms an enterprise's ability to communicate by electronic mail to capture customer behavior.

Contact Information

Website
www.silverpop.com
Formerly Known As
Avienda Technologies
Ownership Status
Acquired/Merged
Financing Status
Formerly VC-backed
Primary Industry
Media and Information Services (B2B)
Other Industries
Business/Productivity Software
Acquirer
International Business Machines
Primary Office
  • 6303 Barfield Road Northeast
  • Sandy Springs, GA 30328
  • United States
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Silverpop Systems Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
9. Merger/Acquisition 13-May-2014 $275M 000.00 00000 Completed Profitable
8. Later Stage VC 000.00 Completed Profitable
7. Mezzanine 24-Apr-2013 0000 000.00 Completed Profitable
6. Later Stage VC (Series D) 24-Apr-2008 0000 000.00 00000 Completed Profitable
5. Later Stage VC 16-May-2007 00.000 000.00 Completed Profitable
4. Later Stage VC (Series C) 16-May-2007 00.000 000.00 000.00 Completed Profitable
3. Later Stage VC 12-Dec-2002 00000 000.00 Completed Profitable
2. Early Stage VC (Series B) 25-Jul-2001 $34.1M $41.1M 000.00 Completed Profitable
1. Early Stage VC (Series A) $7M $7M 000.00 Completed Startup
To view Silverpop Systems’s complete valuation and funding history, request access »

Silverpop Systems Cap Table

Stock # of Shares
Authorized		 Par Value Dividend Rate (%) Original
Issue Price		 Liquidation Liquidation
Pref. Multiple		 Conversion Price % Owned
Series D 0,000,000 00.000000 00.00 00.00 00 00.00 0.000
Series C 0,000,000 00.000000 00.00 00.00 00 00.00 0.000
Series B 7,562,500 $0.001000 $3.52 $3.52 1x $3.52 10.08%
Series A 4,750,000 $0.001000 $1 $1 1x $1 6.33%
To view Silverpop Systems’s complete cap table history, request access »

Silverpop Systems Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last Financing Details
Provider of digital marketing technology such as electronic mail marketing and marketing automation to marketers. The co
Media and Information Services (B2B)
Sandy Springs, GA
515 As of 2015
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Lititz, PA
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00000 000 00000000000 00000000 (000)
San Francisco, CA
000 As of 0000
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Silverpop Systems Competitors (107)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Listrak Corporation Lititz, PA 000 000000000 -
00000000 Venture Capital-Backed San Francisco, CA 000 00000 000000 - 000 00000
0000000 Venture Capital-Backed London, United Kingdom 00 000.00 00000000000 000.00
000000000000 Private Equity-Backed Atlanta, GA 00 000.00 0000000 0000 000.00
00000000 Private Equity-Backed San Francisco, CA 0000 0000000 0000
You’re viewing 5 of 107 competitors. Get the full list »

Silverpop Systems Signals

Growth Rate

0.80% Weekly
Growth
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers

5.5k

Similarweb Unique Visitors

15.0K

Majestic Referring Domains

314

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Silverpop Systems Former Investors (19)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
ATEL Capital Group Growth/Expansion Minority 000 0000 000000 0
CTW Venture Partners Venture Capital Minority 000 0000 000000 0
Draper Fisher Jurvetson Management Venture Capital Minority 000 0000 000000 0
Ellis Capital Venture Capital Minority 000 0000 000000 0
Escalate Capital Partners Mezzanine Minority 000 0000 000000 0
You’re viewing 5 of 19 investors. Get the full list »

Silverpop Systems Acquisitions (3)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
00000000000 19-Mar-2012 000000000000000000 Automation/Workflow Software 0000 000000
0000000000 05-Oct-2011 000000000000000000 Media and Information Services (B2B)
Vtrenz 08-May-2007 Merger/Acquisition Automation/Workflow Software 0000 000000
To view Silverpop Systems’s complete acquisitions history, request access »

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Silverpop Systems Subsidiaries (1)

Company Name Industry Location Founded
00000000000 Automation/Workflow Software Atlanta, GA 0000
To view Silverpop Systems’s complete subsidiaries history, request access »