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Silverpop Systems

Silverpop Systems?uq=oeHSfu7P
1999 FOUNDED
M&A STATUS
501-600 EMPLOYEES
M&A LATEST DEAL TYPE
$275M LATEST DEAL AMOUNT
Description

Provider of digital marketing technology such as electronic mail marketing and marketing automation to marketers. The company develops sales and customer communication software that transforms an enterprise's ability to communicate by electronic mail to capture customer behavior.

Formerly Known As
Avienda Technologies
Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Formerly VC-backed
Primary Industry
Media and Information Services (B2B)
Other Industries
Business/Productivity Software
Primary Office
  • 6303 Barfield Road Northeast
  • Sandy Springs, GA 30328
  • United States

+1 (404) 000-0000
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Silverpop Systems Valuation and Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
8. Merger/Acquisition 13-May-2014 $275M 000.00 00000 Completed Profitable
7. Mezzanine 24-Apr-2013 0000 000.00 Completed Profitable
6. Later Stage VC (Series D) 24-Apr-2008 0000 000.00 00000 Completed Profitable
5. Later Stage VC 16-May-2007 00.000 000.00 Completed Profitable
4. Later Stage VC (Series C) 16-May-2007 00.000 000.00 000.00 Completed Profitable
3. Later Stage VC 12-Dec-2002 00000 000.00 Completed Profitable
2. Early Stage VC (Series B) 25-Jul-2001 $34.1M $41.1M 000.00 Completed Profitable
1. Early Stage VC (Series A) $7M $7M 000.00 Completed Startup
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Silverpop Systems Cap Table

Stock # of Shares
Authorized
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion
Price
% Owned
Series D 0,000,000 00.000000 00.00 00.00 00 00.00 0.000
Series C 0,000,000 00.000000 00.00 00.00 00 00.00 0.000
Series B 7,562,500 $0.001000 $3.52 $3.52 1x $3.52 10.08%
Series A 4,750,000 $0.001000 $1 $1 1x $1 6.33%
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Silverpop Systems Acquisitions (3)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
00000000000 19-Mar-2012 000000000000000000 Automation/Workflow Software 0000 000000
0000000000 05-Oct-2011 000000000000000000 Media and Information Services (B2B)
Vtrenz 08-May-2007 Merger/Acquisition Automation/Workflow Software 0000 000000
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Silverpop Systems Subsidiaries (1)

Company Name Industry Location Founded
00000000000 Automation/Workflow Software Atlanta, GA 0000
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Silverpop Systems Former Investors (18)

Investor Name Investor Type Holding Investor Since Participating Rounds Board
Seat
Contact
Info
ATEL Capital Group Lender/Debt Provider Minority 000 0000 000000 0
CTW Venture Partners Venture Capital Minority 000 0000 000000 0
D. E. Shaw & Co. Hedge Fund Minority 000 0000 000000 0
Draper Fisher Jurvetson Management Venture Capital Minority 000 0000 000000 0
Ellis Capital Venture Capital Minority 000 0000 000000 0
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Silverpop Systems Executive Team (10)

Name Title Board
Seat
Contact
Info
Bill Nussey President, Chief Executive Officer & Board Member
Jeff Browning Senior Vice President of Product Development
William Schnabel Senior Vice President, International Business Development & Managing Director
Todd McCormick Senior Vice President, Sales
Loren McDonald Vice President,Industry Relations

4 Former Executives

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Silverpop Systems Board Members (6)

Name Representing Role Since Contact
Info
Court Cunningham Self Board Member 000 0000
Michael Cote Self Board Member 000 0000

4 Former Board Members

You’re viewing 2 of 6 board members. Get the full list »