Duluth Holdings Inc is an apparel brand in the United States. It offers shirts, pants, and casual wear for men and women under brands like Alaskan Hardgear, Armachillo, Ballroom, Bucket Master, Buck Naked, Cab Commander, Crouch Gusset, Dry on the Fly and Duluth Trading company. The company has two revenue generating segments which are Direct and Retail. Direct, which secures higher revenue of the two, comprises primarily of an e-commerce business. The retail, on the other hand, refers to retail store operations.