DanAds Overview

  • Year Founded
  • 2013

Year Founded

  • Status
  • Private

  • Employees
  • 200

Employees

  • Latest Deal Type
  • Debt

  • Latest Deal Amount
  • $24.2M

  • Investors
  • 17

DanAds General Information

Description

Developer of an ad-tech infrastructure designed to help brands scale their reach. The company provides publishers with their own customizable, scalable, white-labeled self-serve platforms, allowing for automation of all advertisement operations, sales, and creative management, enabling clients to increase sales and revenue effectively.

Contact Information

Website
www.danads.com
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Corporate Office
  • Vasagatan 52
  • 111 20 Stockholm
  • Sweden
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Vertical(s)
Corporate Office
  • Vasagatan 52
  • 111 20 Stockholm
  • Sweden

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DanAds Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
11. Debt - General 02-Jul-2025 $24.2M Completed Generating Revenue
10. Debt - General 12-Apr-2022 Completed Generating Revenue
9. Later Stage VC 08-Dec-2021 Completed Generating Revenue
8. Later Stage VC 29-Apr-2021 Completed Generating Revenue
7. Later Stage VC 04-Aug-2020 Completed Generating Revenue
6. Later Stage VC Completed Generating Revenue
5. Later Stage VC (Series A) 19-Aug-2019 Completed Generating Revenue
4. Later Stage VC 31-Dec-2018 Completed Generating Revenue
3. Early Stage VC 31-Dec-2017 $1.33M $6.7M Completed Generating Revenue
2. Early Stage VC 29-Dec-2016 $1.84M $5.37M Completed Generating Revenue
To view DanAds’s complete valuation and funding history, request access »

DanAds Cap Table

Stock # of Shares
Authorized
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Preference
Preference
Preference
Preference
Preference 16,000 $81.39 $81.39 1x $81.39 6.47%
Preference 22,000 $58.53 $58.53 1x $58.53 8.89%
To view DanAds’s complete cap table history, request access »

VC Exit Predictor

See how our proprietary methodology utilizes historical data sets to synthesize the likelihood of an acquisition, IPO, or no exit event. Get a detailed look at the calculations behind our predictions.

Opportunity Score

Calculated using Exit Type probabilities, the company’s stage, and PitchBook’s historical returns data.

Exit Type

Evaluates the likelihood of a successful exit for investors, and the most likely exit type.

DanAds Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of an ad-tech infrastructure designed to help brands scale their reach. The company provides publishers with t
Business/Productivity Software
Stockholm, Sweden
200 As of 2025

Bangalore, India
 

London, United Kingdom
 
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DanAds Competitors (5)

One of DanAds’s 5 competitors is Kapture, a Venture Capital-Backed company based in Bangalore, India.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Kapture Venture Capital-Backed Bangalore, India
Dunnhumby (Media and Information Services) Corporate Backed or Acquired London, United Kingdom
AdYogi Corporation Gurugram, India
Sprinklr Formerly PE-Backed New York, NY
Stripe Venture Capital-Backed South San Francisco, CA
You’re viewing 5 of 5 competitors. Get the full list »

DanAds Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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DanAds Investors (17)

Investor Name Investor Type Holding Investor Since Participating Rounds
Danir Corporation Minority
Kaknäs Invest Venture Capital Minority
Angel (individual) Minority
Angel (individual) Minority
Angel (individual) Minority
You’re viewing 5 of 17 investors. Get the full list »

DanAds Acquisitions (1)

DanAds’s most recent deal was a Merger/Acquisition with Backbone Consulting. The deal was made on 11-Sep-2018.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Backbone Consulting 11-Sep-2018 Merger/Acquisition Business/Productivity Software
To view DanAds’s complete acquisitions history, request access »

DanAds Affiliates

Subsidiaries (2)

Name Industry Location Year Founded
Danads International Guildford, United Kingdom 2019
Dan Sverige Sollentuna, Sweden 2013

DanAds FAQs

  • When was DanAds founded?

    DanAds was founded in 2013.

  • Where is DanAds headquartered?

    DanAds is headquartered in Stockholm, Sweden.

  • What is the size of DanAds?

    DanAds has 200 total employees.

  • What industry is DanAds in?

    DanAds’s primary industry is Business/Productivity Software.

  • Is DanAds a private or public company?

    DanAds is a Private company.

  • What is DanAds’s current revenue?

    The current revenue for DanAds is .

  • How much funding has DanAds raised over time?

    DanAds has raised $202M.

  • Who are DanAds’s investors?

    Danir, Kaknäs Invest, , , and are 5 of 17 investors who have invested in DanAds.

  • Who are DanAds’s competitors?

    Kapture, Dunnhumby (Media and Information Services), AdYogi, Sprinklr, and Stripe are competitors of DanAds.

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