Mirror Overview

  • Founded
  • 2016

Founded
  • Status
  • Acquired/​Merged

  • Employees
  • 134

Employees
  • Latest Deal Type
  • M&A

  • Latest Deal Amount
  • $428M

Mirror General Information

Description

Developer of an interactive fitness platform designed to bring the essential components of a studio workout at home through live and on-demand fitness classes in New York, New York. The company's connected fitness platform streams live and on-demand classes wherein the content is personalized in real-time using a combination of feedback and biometric data, thereby enabling users to receive access to a selection of live and on-demand classes across a variety of genres, including cardio, strength training, and yoga.

Contact Information

Website
www.mirror.co
Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Formerly VC-backed
Primary Industry
Recreational Goods
Other Industries
Educational and Training Services (B2C)
Other Hardware
Parent Company
Primary Office
  • 1261 Broadway
  • Suite 208
  • New York, NY 10001
  • United States
+1 (917) 000-0000

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Mirror Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
5. Merger/Acquisition 07-Jul-2020 $428M 0000 00000 Completed Generating Revenue
4. Early Stage VC (Series B1) 30-Oct-2019 0000 0000 00000 Completed Generating Revenue
3. Early Stage VC (Series B) 06-Sep-2018 0000 0000 00000 Completed Generating Revenue
2. Early Stage VC (Series A) 06-Feb-2018 $10M $13M 0000 Completed Startup
1. Seed Round 15-Nov-2016 $3M $3M 000.00 Completed Stealth
To view Mirror’s complete valuation and funding history, request access »

Mirror Cap Table

Stock # of Shares
Authorized
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Series B-1 0,000,000 00.000000 000.00 000.00 00 000.00 00.000
Series B 0,000,000 00.000000 000.00 000.00 00 000.00 00.000
Series A 2,474,931 $0.000100 $4.04 $4.04 1x $4.04 11.25%
Seed 3,560,832 $0.000100 $0.84 $0.84 1x $0.84 16.19%
To view Mirror’s complete cap table history, request access »

Mirror Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last Financing Details
Developer of an interactive fitness platform designed to bring the essential components of a studio workout at home thro
Recreational Goods
New York, NY
134 As of 2020
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0000 0000-00-00
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000000000000 00000
San Francisco, CA
000 As of 0000
00000
0000 0000-00-00
00000000000 00000

00000

Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo con
00000000000 (000)
San Francisco, CA
000 As of 0000
00000
0.000 0000-00-00
00000000000 00000
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Mirror Competitors (6)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Tempo Venture Capital-Backed San Francisco, CA 000 00000 00000000000 00000
00000 Venture Capital-Backed San Francisco, CA 000 00000 00000000000 00000
00000 Private Equity-Backed London, United Kingdom 00 000000000000
0000000 Private Equity-Backed Chattanooga, TN 000 0000 0000000 0000 0000
000000000 Formerly PE-Backed St. Louis Park, MN 00 00.00 000000&0 00.00
To view Mirror’s complete competitors history, request access »

Mirror Patents

Mirror Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-11167172-B1 Video rebroadcasting with multiplexed communications and display via smart mirrors Active 04-Sep-2020 00000000000 000
US-20210342952-A1 Reflective video display apparatus for interactive training and demonstration and methods of using same Pending 30-Apr-2020 00000000000
US-20210339110-A1 Reflective video display apparatus for interactive training and demonstration and methods of using same Pending 30-Apr-2020 00000000000
US-11007418-B2 Reflective video display apparatus for interactive training and demonstration and methods of using same Active 29-May-2018 00000000000
US-11007419-B1 Reflective video display apparatus for interactive training and demonstration and methods of same Active 29-May-2018 A63B71/0622
To view Mirror’s complete patent history, request access »

Mirror Executive Team (2)

Name Title Board Seat Contact Info
Michael Aragon CEO
Brynn Putnam Founder & Advisor
To view Mirror’s complete executive team members history, request access »

Mirror Signals

Growth Rate

0.80% Weekly
Growth
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers

5.5k

Similarweb Unique Visitors

15.0K

Majestic Referring Domains

314

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Mirror Former Investors (12)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
7 Global Capital Growth/Expansion Minority 000 0000 000000 0
BoxGroup Venture Capital Minority 000 0000 000000 0
Brainchild (New York) Venture Capital Minority 000 0000 000000 0
First Round Capital Venture Capital Minority 000 0000 000000 0
Karlie Kloss Angel (individual) Minority 000 0000 000000 0
You’re viewing 5 of 12 investors. Get the full list »