Once Upon Overview

  • Year Founded
  • 2016

Year Founded

  • Status
  • Private

  • Employees
  • 92

Employees

  • Latest Deal Type
  • 2ndary - Private

  • Investors
  • 7

Once Upon General Information

Description

Developer of a photo book application designed to turn photos into stories in the form of a designed book. The company's application offers automatic design, a shuffle function to highlight layouts, a drag-and-drop option to arrange pages and image selection with camera roll dates, enabling users to seamlessly sort images accumulated on their phones and computers.

Contact Information

Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Corporate Office
  • Trädgårdsgatan 7
  • 931 32 Skellefteå
  • Sweden
+46 070-229
Primary Industry
Multimedia and Design Software
Other Industries
Application Software
Vertical(s)
Corporate Office
  • Trädgårdsgatan 7
  • 931 32 Skellefteå
  • Sweden
+46 070-229

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Once Upon Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
6. Secondary Transaction - Private 02-May-2021 Completed Generating Revenue
5. Later Stage VC 15-Jan-2021 Completed Generating Revenue
4. Early Stage VC 28-Jun-2019 Completed Generating Revenue
3. Early Stage VC 31-Dec-2018 Completed Generating Revenue
2. Accelerator/Incubator 22-Jun-2017 $5.74K $5.74K Completed Generating Revenue
1. Grant Completed Startup
To view Once Upon’s complete valuation and funding history, request access »

Once Upon Cap Table

Stock # of Shares
Authorized
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Preference
Preference
To view Once Upon’s complete cap table history, request access »

VC Exit Predictor

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Opportunity Score

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Exit Type

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Once Upon Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of a photo book application designed to turn photos into stories in the form of a designed book. The company's
Multimedia and Design Software
Skellefteå, Sweden
92 As of 2026

Lehi, UT
 

Redwood City, CA
 
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Once Upon Competitors (4)

One of Once Upon’s 4 competitors is Chatbooks, a Venture Capital-Backed company based in Lehi, UT.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Chatbooks Venture Capital-Backed Lehi, UT
Mixbook Formerly VC-backed Redwood City, CA
Journi Venture Capital-Backed Vienna, Austria
Popsa Venture Capital-Backed United Kingdom
To view Once Upon’s complete competitors history, request access »

Once Upon Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Once Upon Investors (7)

Investor Name Investor Type Holding Investor Since Participating Rounds
Verdane Capital Advisors Growth/Expansion Minority
Almi Invest Venture Capital Minority
Partnerinvest Norr Venture Capital Minority
Spintop Ventures Venture Capital Minority
Treac Family Office Minority
You’re viewing 5 of 7 investors. Get the full list »

Once Upon FAQs

  • When was Once Upon founded?

    Once Upon was founded in 2016.

  • Where is Once Upon headquartered?

    Once Upon is headquartered in Skellefteå, Sweden.

  • What is the size of Once Upon?

    Once Upon has 92 total employees.

  • What industry is Once Upon in?

    Once Upon’s primary industry is Multimedia and Design Software.

  • Is Once Upon a private or public company?

    Once Upon is a Private company.

  • What is Once Upon’s current revenue?

    The current revenue for Once Upon is .

  • How much funding has Once Upon raised over time?

    Once Upon has raised $15M.

  • Who are Once Upon’s investors?

    Verdane Capital Advisors, Almi Invest, Partnerinvest Norr, Spintop Ventures, and Treac are 5 of 7 investors who have invested in Once Upon.

  • Who are Once Upon’s competitors?

    Chatbooks, Mixbook, Journi, and Popsa are competitors of Once Upon.

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