Fi Overview

  • Year Founded
  • 2017

Year Founded

  • Status
  • Private

  • Employees
  • 110

Employees

  • Latest Deal Type
  • 2ndary - Private

  • Investors
  • 21

Fi General Information

Description

Developer of a smart dog collar intended to instantly track a dog's location. The company's collar uses GPS and LTE-M to measure the steps a dog takes and sets daily, weekly, and monthly goals to hit and compares them with other dogs, helping dog owners find and keep their dogs fit and healthy easily.

Contact Information

Website
www.tryfi.com
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Corporate Office
  • 419 Lafayette Street, Floor 1
  • Suite 2
  • New York, NY 10003
  • United States
+1 (855)
Primary Industry
Other Consumer Durables
Other Industries
Application Software
Information Services (B2C)
Vertical(s)
Pet Technology, Mobile
Corporate Office
  • 419 Lafayette Street, Floor 1
  • Suite 2
  • New York, NY 10003
  • United States
+1 (855)

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Fi Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
4. Secondary Transaction - Private Completed Generating Revenue
3. Early Stage VC (Series B1) 02-Mar-2021 Completed Generating Revenue
2. Early Stage VC (Series A) 29-Oct-2019 $7.02M $10M Completed Generating Revenue
1. Seed Round 05-Feb-2018 $3M $3M Completed Generating Revenue
To view Fi’s complete valuation and funding history, request access »

Fi Cap Table

Stock # of Shares
Authorized		 Par Value Dividend Rate (%) Original
Issue Price		 Liquidation Liquidation
Pref. Multiple		 Conversion Price % Owned
Series B-2
Series B-1
Series A
Seed-1 879,594 $0.000100 $0.37 $0.37 1x $0.37 2.37%
Seed 6,618,176 $0.000100 $0.46 $0.46 1x $0.46 17.86%
To view Fi’s complete cap table history, request access »

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Opportunity Score

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Fi Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of a smart dog collar intended to instantly track a dog's location. The company's collar uses GPS and LTE-M to
Other Consumer Durables
New York, NY
110 As of 2023

Kansas City, MO
 

San Francisco, CA
 
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Fi Competitors (2)

One of Fi’s 2 competitors is FitBark, a Venture Capital-Backed company based in Kansas City, MO.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
FitBark Venture Capital-Backed Kansas City, MO
Petcube Venture Capital-Backed San Francisco, CA
You’re viewing 2 of 2 competitors. Get the full list »

Fi Patents

  • 2

    Total Documents Applications and Grants

  • Total Patents Families

  • 2

    Granted

  • Pending

  • Expiring in next 12 mo

Fi Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-11779098-B1 Apparatus and methods of removably attaching a band to a wearable electronic device Active 11-Nov-2022
US-11777196-B1 Apparatus and methods for wireless communications antenna included within a wearable electronic device Active 11-Nov-2022

Fi Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Fi Investors (21)

Investor Name Investor Type Holding Investor Since Participating Rounds
Advance Venture Partners Venture Capital Minority
Alpha Wave Global Growth/Expansion Minority
B Capital Group Venture Capital Minority
David Rudolf Angel (individual) Minority
Gokul Rajaram Angel (individual) Minority
You’re viewing 5 of 21 investors. Get the full list »

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Fi FAQs

  • When was Fi founded?

    Fi was founded in 2017.

  • Where is Fi headquartered?

    Fi is headquartered in New York, NY.

  • What is the size of Fi?

    Fi has 110 total employees.

  • What industry is Fi in?

    Fi’s primary industry is Other Consumer Durables.

  • Is Fi a private or public company?

    Fi is a Private company.

  • What is Fi’s current revenue?

    The current revenue for Fi is .

  • How much funding has Fi raised over time?

    Fi has raised $39.5M.

  • Who are Fi’s investors?

    Advance Venture Partners, Alpha Wave Global, B Capital Group, David Rudolf, and Gokul Rajaram are 5 of 21 investors who have invested in Fi.

  • Who are Fi’s competitors?

    FitBark and Petcube are competitors of Fi.

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