DeMert Brands Overview

  • Year Founded
  • 1962

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 177

Employees

  • Latest Deal Type
  • M&A

  • Financing Rounds
  • 3

DeMert Brands General Information

Description

Manufacturer of hair care products intended to serve the beauty industry. The company offers a wide range of shampoos, conditioners, and styling products that are free of sulfates, phthalates, and synthetic dyes, providing customers with quality products at affordable prices.

Contact Information

Ownership Status
Acquired/Merged
Financing Status
Formerly PE-Backed
Corporate Office
  • 15402 North Nebraska Avenue
  • Suite 102
  • FL 33549
  • United States
Primary Industry
Personal Products
Other Industries
Internet Retail
Acquirer
Vertical(s)
Corporate Office
  • 15402 North Nebraska Avenue
  • Suite 102
  • FL 33549
  • United States

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DeMert Brands Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA
Post-Val Status Debt

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DeMert Brands Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Manufacturer of hair care products intended to serve the beauty industry. The company offers a wide range of shampoos, c
Personal Products
FL
177 As of 2025

New York, NY
 

San Jose, CA
 
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DeMert Brands Competitors (25)

One of DeMert Brands’s 25 competitors is Tarte, a Formerly PE-Backed company based in New York, NY.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Tarte Formerly PE-Backed New York, NY
100% Pure Private Debt Financed San Jose, CA
Alterna Haircare Formerly PE-Backed Culver City, CA
OUAI Haircare Formerly PE-Backed Los Angeles, CA
Stearn's Products Private Equity-Backed Simi Valley, CA
You’re viewing 5 of 25 competitors. Get the full list »

DeMert Brands Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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DeMert Brands Former Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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DeMert Brands FAQs

  • When was DeMert Brands founded?

    DeMert Brands was founded in 1962.

  • Where is DeMert Brands headquartered?

    DeMert Brands is headquartered in FL.

  • What is the size of DeMert Brands?

    DeMert Brands has 177 total employees.

  • What industry is DeMert Brands in?

    DeMert Brands’s primary industry is Personal Products.

  • Is DeMert Brands a private or public company?

    DeMert Brands is a Private company.

  • What is the current valuation of DeMert Brands?

    The current valuation of DeMert Brands is .

  • What is DeMert Brands’s current revenue?

    The current revenue for DeMert Brands is .

  • Who are DeMert Brands’s investors?

    CD Private Equity, Constitution Capital Partners, and Main Post Partners have invested in DeMert Brands.

  • Who are DeMert Brands’s competitors?

    Tarte, 100% Pure, Alterna Haircare, OUAI Haircare, and Stearn's Products are some of the 25 competitors of DeMert Brands.

  • When was DeMert Brands acquired?

    DeMert Brands was acquired on 24-Apr-2026.

  • Who acquired DeMert Brands?

    DeMert Brands was acquired by Henkel.

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