Henkel comprises two distinct customer groups. The consumer segment (around 53% of consolidated 2018 sales) offers household and personal products, such as Persil and Purex laundry detergent, Schwarzkopf hair care, Dial body care, and Loctite adhesive. The 2016 acquisition of Sun Products added Sun, Snuggle, and All to the portfolio. Industrial adhesives make up the remaining 47% of sales. Sales from high-margin Western Europe accounted for 31% of the firm's consolidated total in 2018, while Asia and North America accounted for 17% and 25%, respectively.