Reel (Household Products) Overview
- Year Founded
-
2004
- Status
-
Private
- Employees
-
10
- Latest Deal Type
-
Angel
- Investors
-
22
Reel (Household Products) General Information
Description
Operator of an online retail marketplace intended to provide people with environment-friendly, sustainable toilet paper. The company's platform offers natural bamboo toilet paper that contains no inks, dyes, or BPA, is biodegradable, and comes with the same softness and strength as traditional toilet paper, enabling users to purchase a sustainable alternative to regular toilet paper online and get it delivered to their doors.
Contact Information
Website
www.reelpaper.comCorporate Office
- 1601 Colorado Avenue
- Santa Monica, CA 90404
- United States
Corporate Office
- 1601 Colorado Avenue
- Santa Monica, CA 90404
- United States
Reel (Household Products) Timeline
Reel (Household Products) Valuation & Funding
| Deal Type | Date | Amount | Raised to Date | Post-Val | Status | Stage |
|---|---|---|---|---|---|---|
| 10. Angel (individual) | 01-Feb-2024 | Completed | Generating Revenue | |||
| 9. Equity Crowdfunding | 01-Dec-2023 | Completed | Generating Revenue | |||
| 8. Later Stage VC | 01-Jul-2023 | Completed | Generating Revenue | |||
| 7. Debt - General | 01-May-2023 | Completed | Generating Revenue | |||
| 6. Debt - General | 01-Nov-2022 | Completed | Generating Revenue | |||
| 5. Later Stage VC | 03-Aug-2021 | Completed | Generating Revenue | |||
| 4. Later Stage VC | 01-Nov-2020 | Completed | Generating Revenue | |||
| 3. Debt - General | 01-Jan-2020 | Completed | Generating Revenue | |||
| 2. Later Stage VC | 01-Nov-2019 | $200K | Completed | Generating Revenue | ||
| 1. Later Stage VC | 01-Jul-2018 | $200K | $200K | Completed | Startup |
VC Exit Predictor
See how our proprietary methodology utilizes historical data sets to synthesize the likelihood of an acquisition, IPO, or no exit event. Get a detailed look at the calculations behind our predictions.
Opportunity Score
Calculated using Exit Type probabilities, the company’s stage, and PitchBook’s historical returns data.
Exit Type
Evaluates the likelihood of a successful exit for investors, and the most likely exit type.
Reel (Household Products) Comparisons
Industry
Financing
Details
Reel (Household Products) Competitors (3)
One of Reel (Household Products)’s 3 competitors is Bippy, a Formerly Accelerator/Incubator backed company based in Dover, DE.
| Company Name | Financing Status | Location | Employees | Total Raised | Last Financing Date/Type | Last Financing Amount |
|---|---|---|---|---|---|---|
| Bippy | Formerly Accelerator/Incubator backed | Dover, DE | ||||
| Grove Collaborative Holdings (San Francisco) | Formerly VC-backed | San Francisco, CA | ||||
| Seedling (Recreational Goods) | Formerly VC-backed | Los Angeles, CA |
Reel (Household Products) Related Research & Analysis
Explore institutional-grade private market research from our team of analysts.
-
Verticals
Reel (Household Products) Signals
Growth Rate
Growth
Size Multiple
Key Data Points
Similarweb Unique Visitors
Majestic Referring Domains
Reel (Household Products) Investors (22)
| Investor Name | Investor Type | Holding | Investor Since | Participating Rounds |
|---|---|---|---|---|
| Angel (individual) | Minority | |||
| Angel Capital Management | Growth/Expansion | Minority | ||
| Branch Venture Group | Angel Group | Minority | ||
| Consumer Ventures | Venture Capital | Minority | ||
| Eden Rock Capital Management | Venture Capital | Minority |
Reel (Household Products) Acquisitions (1)
Reel (Household Products)’s most recent deal was a Merger/Acquisition with HoldOn Bags. The deal was made on 07-Apr-2025.
| Company Name | Deal Date | Deal Type | Deal Size | Industry | Lead Partner |
|---|---|---|---|---|---|
| HoldOn Bags | 07-Apr-2025 | Merger/Acquisition | Other Consumer Non-Durables |
Reel (Household Products) Affiliates
Subsidiaries (1)
| Name | Industry | Location | Year Founded |
|---|---|---|---|
| HoldOn Bags | Santa Monica, CA | 2021 |
Reel (Household Products) FAQs
-
When was Reel (Household Products) founded?
Reel (Household Products) was founded in 2004.
-
Where is Reel (Household Products) headquartered?
Reel (Household Products) is headquartered in Santa Monica, CA.
-
What is the size of Reel (Household Products)?
Reel (Household Products) has 10 total employees.
-
What industry is Reel (Household Products) in?
Reel (Household Products)’s primary industry is Household Products.
-
Is Reel (Household Products) a private or public company?
Reel (Household Products) is a Private company.
-
What is Reel (Household Products)’s current revenue?
The current revenue for Reel (Household Products) is .
-
How much funding has Reel (Household Products) raised over time?
Reel (Household Products) has raised $9.4M.
-
Who are Reel (Household Products)’s investors?
, Angel Capital Management, Branch Venture Group, Consumer Ventures, and Eden Rock Capital Management are 5 of 22 investors who have invested in Reel (Household Products).
-
Who are Reel (Household Products)’s competitors?
Bippy, Grove Collaborative Holdings (San Francisco), and Seedling (Recreational Goods) are competitors of Reel (Household Products).
Data Transparency
-
Meet our data hygiene team
Discover how our experts ensure you’re getting the most accurate financial data in the industry.
Read more -
How PitchBook sources data
Our data operations team has logged over 3.5 million hours researching, organizing, and integrating the information you need most.
Discover our process
