Learfield Overview

  • Year Founded
  • 1972

Year Founded

  • Status
  • Private

  • Employees
  • 2,000

Employees

  • Latest Deal Type
  • Debt Refin.

  • Financing Rounds
  • 19

  • Investments
  • 18

Learfield General Information

Description

Provider of collegiate marketing services focused on developing partnerships and compelling content for colleges, universities, conferences and organizations. The company manages the multimedia and sponsorship rights for collegiate institutions, conferences and arenas, supports athletic departments at all competitive levels and offers its collegiate partners access to professional concessions and ticket sales, branding, licensing and trademark consulting, digital and social platform expertise and sponsorship development, enabling the college community to navigate through dynamic challenges and steadily exceed its goals.

Contact Information

Formerly Known As
Learfield IMG College
Ownership Status
Privately Held (backing)
Financing Status
Private Equity-Backed
Corporate Office
  • 5400 Lyndon B. Johnson Freeway
  • Suite 100
  • Dallas, TX 75240
  • United States
+1 (469)
Primary Industry
Media and Information Services (B2B)
Other Industries
Other Commercial Services
Corporate Office
  • 5400 Lyndon B. Johnson Freeway
  • Suite 100
  • Dallas, TX 75240
  • United States
+1 (469)

Learfield Timeline

2022202320242025
Financing RoundCaptured Employee CountEstimated Employee Growth

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Learfield Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA
Post-Val Status Debt

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Learfield Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Provider of collegiate marketing services focused on developing partnerships and compelling content for colleges, univer
Media and Information Services (B2B)
Dallas, TX
2,000 As of 2021

Stamford, CT
 

Puteaux, France
 
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Learfield Competitors (13)

One of Learfield’s 13 competitors is Collegiate Sports Management Group, a Venture Capital-Backed company based in Stamford, CT.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Collegiate Sports Management Group Venture Capital-Backed Stamford, CT
Havas (Advertising Services) Corporate Backed or Acquired Puteaux, France
Authentic Brands Group Private Equity-Backed New York, NY
Dentsu Group Corporation Tokyo, Japan
Dreamscape Marketing Private Equity-Backed Columbia, MD
You’re viewing 5 of 13 competitors. Get the full list »

Learfield Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Learfield Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Learfield Investments & Acquisitions (18)

Learfield’s most recent deal was a Buyout/LBO with IMG College. The deal was made on 05-Oct-2017.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
IMG College 05-Oct-2017 Buyout/LBO Media and Information Services (B2B)
Paciolan 12-Jun-2017 Buyout/LBO Media and Information Services (B2B)
Mogo Marketing + Media 05-Jan-2017 Buyout/LBO Media and Information Services (B2B)
GoVision 30-Jun-2016 Buyout/LBO Computers, Parts and Peripherals
SME (Branding Agency) 03-Jun-2016 Buyout/LBO Media and Information Services (B2B)
You’re viewing 5 of 18 investments and acquisitions. Get the full list »

Learfield Exits (2)

Learfield’s most recent exit was on 02-Mar-2015 from ANC Sports Enterprises. The exit was categorized as with 2 buyers.

Company Name Exit Date Exit Type Exit Size Status Buyers
ANC Sports Enterprises 02-Mar-2015 Completed
  • 2 buyers
Living The Country Life 02-Oct-2007 Secondary Transaction - Private Completed
To view Learfield’s complete exits history, request access »

Learfield Affiliates

Subsidiaries (4)

Name Industry Location Year Founded
IMG College Winston-Salem, NC 2007
SIDEARM Sports Syracuse, NY 1998
Paciolan Irvine, CA 1980
Minnesota News Network Minneapolis, MN

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