Bowflex Overview

  • Year Founded
  • 1986

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 640

Employees

  • Latest Deal Type
  • M&A

  • Financing Rounds
  • 6

  • Investments
  • 5

Bowflex General Information

Description

BowFlex Inc is a company who operates under the brand name for a series of fitness training equipment marketed and sold by Nautilus. The product's lineup consists of indoor cycling bikes, Max Trainers, Home Gyms, treadmills, adjustable dumbbells, and more. The company has two operating segments; Direct and Retail, out of which it derives maximum revenue from Direct segment.

Contact Information

Formerly Known As
Direct Focus, Nautilus, Nautilus (Recreational Goods), Direct Focus Inc
Ownership Status
Acquired/Merged
Financing Status
Corporate Backed or Acquired
Corporate Office
  • 2114 Main Street
  • Suite 100-341
  • Vancouver, WA 98660
  • United States
Primary Industry
Recreational Goods
Former Stock Listing
DF3
Corporate Office
  • 2114 Main Street
  • Suite 100-341
  • Vancouver, WA 98660
  • United States

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Bowflex Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA
Post-Val Status Debt

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Bowflex Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
BowFlex Inc is a company who operates under the brand name for a series of fitness training equipment marketed and sold
Recreational Goods
Vancouver, WA
640 As of 2009

New York, NY
 

Saint Louis, MO
 
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Bowflex Competitors (4)

One of Bowflex’s 4 competitors is Peloton, a Formerly VC-backed company based in New York, NY.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Peloton Formerly VC-backed New York, NY
True Fitness Technology Corporation Saint Louis, MO
Octane Fitness Formerly PE-Backed Brooklyn Park, MN
Argos (General Merchandise Stores) Corporate Backed or Acquired Widnes, United Kingdom
To view Bowflex’s complete competitors history, request access »

Bowflex Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Bowflex Investments & Acquisitions (5)

Bowflex’s most recent deal was a Merger/Acquisition with VAY for . The deal was made on 17-Sep-2021.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
VAY 17-Sep-2021 Merger/Acquisition Business/Productivity Software
Zirra 12-Jul-2016 Early Stage VC Information Services (B2C)
Octane Fitness 31-Dec-2015 Merger/Acquisition Recreational Goods
Pearl Izumi 07-Jul-2005 Merger/Acquisition Clothing
Belko Canada 06-May-2005 Merger/Acquisition Specialty Retail
To view Bowflex’s complete investments and acquisitions history, request access »

Bowflex Exits (3)

Bowflex’s most recent exit was on 12-Jul-2016 from Zirra. The exit was categorized as with 16 buyers.

Company Name Exit Date Exit Type Exit Size Status Buyers
Zirra 12-Jul-2016 Completed
  • 16 buyers
Octane Fitness 31-Dec-2015 Completed
Pearl Izumi 07-Jul-2005 Merger/Acquisition Completed
To view Bowflex’s complete exits history, request access »

Affiliates

Subsidiaries (1)

Name Industry Location Year Founded
VAY Zurich, Switzerland 2018

Bowflex FAQs

  • When was Bowflex founded?

    Bowflex was founded in 1986.

  • Where is Bowflex headquartered?

    Bowflex is headquartered in Vancouver, WA.

  • What is the size of Bowflex?

    Bowflex has 640 total employees.

  • What industry is Bowflex in?

    Bowflex’s primary industry is Recreational Goods.

  • Is Bowflex a private or public company?

    Bowflex is a Private company.

  • What is the current valuation of Bowflex?

    The current valuation of Bowflex is .

  • What is Bowflex’s current revenue?

    The current revenue for Bowflex is .

  • How much funding has Bowflex raised over time?

    Bowflex has raised $204M.

  • Who are Bowflex’s competitors?

    Peloton, True Fitness Technology, Octane Fitness, and Argos (General Merchandise Stores) are competitors of Bowflex.

  • When was Bowflex acquired?

    Bowflex was acquired on 05-Mar-2024.

  • Who acquired Bowflex?

    Bowflex was acquired by Johnson Health Tech Company.

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