Nautilus Inc develops and markets athletic equipment. The company designs home-fitness equipment that it sells under the Bowflex brand name. The company operates in two segments, Direct and Retail. In addition, Nautilus Group designs fitness equipment, knees and wrist wraps, dumbbells, hand grips, ankle and wrist weights, workout mats, and jump ropes that it markets under the Nautilus brand name. It is also developing beds that are sold under the Instant Comfort and Nautilus Sleep Systems labels. The company markets its products through the Internet, television infomercials, direct mail, and distributors.