Bowflex Overview
- Year Founded
-
1986

- Status
-
Acquired/Merged
- Employees
-
640

- Latest Deal Type
-
M&A
- Financing Rounds
-
6
- Investments
-
5
Bowflex General Information
Description
BowFlex Inc is a company who operates under the brand name for a series of fitness training equipment marketed and sold by Nautilus. The product's lineup consists of indoor cycling bikes, Max Trainers, Home Gyms, treadmills, adjustable dumbbells, and more. The company has two operating segments; Direct and Retail, out of which it derives maximum revenue from Direct segment.
Contact Information
Website
corporate.bowflex.comCorporate Office
- 2114 Main Street
- Suite 100-341
- Vancouver, WA 98660
- United States
Corporate Office
- 2114 Main Street
- Suite 100-341
- Vancouver, WA 98660
- United States
Bowflex Valuation & Funding
Deal Type | Date | Amount | Valuation/ EBITDA |
Post-Val | Status | Debt |
---|
Bowflex Comparisons
Industry
Financing
Details
Bowflex Competitors (4)
One of Bowflex’s 4 competitors is Peloton, a Formerly VC-backed company based in New York, NY.
Company Name | Financing Status | Location | Employees | Total Raised | Last Financing Date/Type | Last Financing Amount |
---|---|---|---|---|---|---|
Peloton | Formerly VC-backed | New York, NY | ||||
True Fitness Technology | Corporation | Saint Louis, MO | ||||
Octane Fitness | Formerly PE-Backed | Brooklyn Park, MN | ||||
Argos (General Merchandise Stores) | Corporate Backed or Acquired | Widnes, United Kingdom |
Bowflex Signals
Bowflex Investments & Acquisitions (5)
Bowflex’s most recent deal was a Merger/Acquisition with VAY for . The deal was made on 17-Sep-2021.
Company Name | Deal Date | Deal Type | Deal Size | Industry | Lead Partner |
---|---|---|---|---|---|
VAY | 17-Sep-2021 | Merger/Acquisition | Business/Productivity Software | ||
Zirra | 12-Jul-2016 | Early Stage VC | Information Services (B2C) | ||
Octane Fitness | 31-Dec-2015 | Merger/Acquisition | Recreational Goods | ||
Pearl Izumi | 07-Jul-2005 | Merger/Acquisition | Clothing | ||
Belko Canada | 06-May-2005 | Merger/Acquisition | Specialty Retail |
Bowflex Exits (3)
Bowflex’s most recent exit was on 12-Jul-2016 from Zirra. The exit was categorized as with 16 buyers.
Company Name | Exit Date | Exit Type | Exit Size | Status | Buyers |
---|---|---|---|---|---|
Zirra | 12-Jul-2016 | Completed |
|
||
Octane Fitness | 31-Dec-2015 | Completed |
|
||
Pearl Izumi | 07-Jul-2005 | Merger/Acquisition | Completed |
Affiliates
Subsidiaries (1)
Name | Industry | Location | Year Founded |
---|---|---|---|
VAY | Zurich, Switzerland | 2018 |
Bowflex FAQs
-
When was Bowflex founded?
Bowflex was founded in 1986.
-
Where is Bowflex headquartered?
Bowflex is headquartered in Vancouver, WA.
-
What is the size of Bowflex?
Bowflex has 640 total employees.
-
What industry is Bowflex in?
Bowflex’s primary industry is Recreational Goods.
-
Is Bowflex a private or public company?
Bowflex is a Private company.
-
What is the current valuation of Bowflex?
The current valuation of Bowflex is
. -
What is Bowflex’s current revenue?
The current revenue for Bowflex is
. -
How much funding has Bowflex raised over time?
Bowflex has raised $204M.
-
Who are Bowflex’s competitors?
Peloton, True Fitness Technology, Octane Fitness, and Argos (General Merchandise Stores) are competitors of Bowflex.
-
When was Bowflex acquired?
Bowflex was acquired on 05-Mar-2024.
-
Who acquired Bowflex?
Bowflex was acquired by Johnson Health Tech Company.
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