Sky Ltd is the U.K.'s only satellite television operator and its largest pay-TV provider, with 12.9 million retail subscribers. It is also the largest pay-TV provider in Italy, with 4.8 million customers, and is a large operator in Germany and Austria, with 5.3 million pay-TV subscribers. The firm's strategy is to dominate the pay-TV markets in its respective countries. In the U.K., it also offers bundles of broadband, telephony and other services. In total, it sells 61.7 million products.