Proud Source Overview

  • Year Founded
  • 2015

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 46

Employees

  • Latest Deal Type
  • M&A

Proud Source General Information

Description

Provider of bottled water intended to provide tasty, pure, and healthy drinking liquids. The company's products include natural alkaline with an 8.1pH that hydrates the human body, enabling consumers to access pure drinking water free of BPA and other harmful chemicals.

Contact Information

Website
www.proudsourcewater.com
Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Formerly VC-backed
Corporate Office
  • 426 South 10th Street
  • Boise, ID 83702
  • United States
+1 (208)
Primary Industry
Beverages
Parent Company
SOURCE
Vertical(s)
Manufacturing, E-Commerce
Corporate Office
  • 426 South 10th Street
  • Boise, ID 83702
  • United States
+1 (208)

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Proud Source Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
4. Merger/Acquisition 08-Mar-2023 Completed Generating Revenue
3. Later Stage VC (Series B) 06-May-2021 Completed Generating Revenue
2. Debt - PPP 13-Apr-2020 $170K $6M Completed Generating Revenue
1. Early Stage VC (Series A) 13-Feb-2020 $6M $6M Completed Generating Revenue
To view Proud Source’s complete valuation and funding history, request access »

Proud Source Cap Table

Stock # of Shares
Authorized		 Par Value Dividend Rate (%) Original
Issue Price		 Liquidation Liquidation
Pref. Multiple		 Conversion Price % Owned
Series B
Series A
To view Proud Source’s complete cap table history, request access »

Proud Source Executive Team (8)

Name Title Board Seat
Carl Pennington Co-Founder & President
Clare Verdery Chief Commercial Officer & Co-Chief Operating Officer
Thomas Schranz Co-Chief Operating Officer
Cole Pennington Co-Founder & Director of Sales
Ryan Donahue Co-Founder
You’re viewing 5 of 8 executive team members. Get the full list »

Proud Source Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Proud Source Former Investors (1)

Investor Name Investor Type Holding Investor Since Participating Rounds
AF Ventures Growth/Expansion Minority
To view Proud Source’s complete investors history, request access »

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Proud Source FAQs

  • When was Proud Source founded?

    Proud Source was founded in 2015.

  • Where is Proud Source headquartered?

    Proud Source is headquartered in Boise, ID.

  • What is the size of Proud Source?

    Proud Source has 46 total employees.

  • What industry is Proud Source in?

    Proud Source’s primary industry is Beverages.

  • Is Proud Source a private or public company?

    Proud Source is a Private company.

  • What is Proud Source’s current revenue?

    The current revenue for Proud Source is .

  • How much funding has Proud Source raised over time?

    Proud Source has raised $12.5M.

  • Who are Proud Source’s investors?

    AF Ventures has invested in Proud Source.

  • When was Proud Source acquired?

    Proud Source was acquired on 08-Mar-2023.

  • Who acquired Proud Source?

    Proud Source was acquired by SOURCE.

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