Hello Cake Overview
- Year Founded
-
2018
- Status
-
Private
- Employees
-
37
- Latest Deal Type
-
Later Stage VC
- Latest Deal Amount
-
$2.5M
- Investors
-
16
Hello Cake General Information
Description
Operator of a wellness brand intended to offer quality products for the bedroom. The company offers a range of premium lubricants and pre and post-sex cleansing wipes, enabling men to get a good, healthy and more pleasurable sexual life.
Contact Information
Website
www.hellocake.comCorporate Office
- 4640 Lankershim Boulevard
- Suite 307
- North Hollywood, CA 91602
- United States
Corporate Office
- 4640 Lankershim Boulevard
- Suite 307
- North Hollywood, CA 91602
- United States
Hello Cake Timeline
Hello Cake Valuation & Funding
| Deal Type | Date | Amount | Raised to Date | Post-Val | Status | Stage |
|---|---|---|---|---|---|---|
| 7. Later Stage VC | 17-Feb-2026 | $2.5M | Completed | Generating Revenue | ||
| 6. Later Stage VC (Series B) | 04-Jun-2025 | Completed | Generating Revenue | |||
| 5. Debt - General | 15-Feb-2024 | Completed | Generating Revenue | |||
| 4. Early Stage VC (Series A2) | 27-Sep-2022 | Completed | Generating Revenue | |||
| 3. Early Stage VC (Series A1) | 05-Apr-2022 | Completed | Generating Revenue | |||
| 2. Seed Round | 01-Jul-2021 | $4M | $5.44M | Completed | Generating Revenue | |
| 1. Seed Round | 13-Feb-2020 | $1.43M | $1.43M | Completed | Generating Revenue |
Hello Cake Cap Table
| Stock | # of Shares Authorized |
Par Value | Dividend Rate (%) | Original Issue Price |
Liquidation | Liquidation Pref. Multiple |
Conversion Price | % Owned |
|---|---|---|---|---|---|---|---|---|
| Series B-3 | ||||||||
| Series B-2 | ||||||||
| Series B-1 | ||||||||
| Series A-2 | ||||||||
| Series A-1 | ||||||||
| Seed-5 | ||||||||
| Seed-4 | ||||||||
| Seed-3 | ||||||||
| Seed-2 | 423,998 | $0.000010 | 8% | $0.41 | $0.41 | 1x | $0.41 | 1.16% |
| Seed-1 | 2,422,855 | $0.000010 | 8% | $0.52 | $0.52 | 1x | $0.52 | 6.65% |
VC Exit Predictor
See how our proprietary methodology utilizes historical data sets to synthesize the likelihood of an acquisition, IPO, or no exit event. Get a detailed look at the calculations behind our predictions.
Opportunity Score
Calculated using Exit Type probabilities, the company’s stage, and PitchBook’s historical returns data.
Exit Type
Evaluates the likelihood of a successful exit for investors, and the most likely exit type.
Hello Cake Comparisons
Industry
Financing
Details
Hello Cake Competitors (6)
One of Hello Cake’s 6 competitors is Beautylish, a Venture Capital-Backed company based in San Francisco, CA.
| Company Name | Financing Status | Location | Employees | Total Raised | Last Financing Date/Type | Last Financing Amount |
|---|---|---|---|---|---|---|
| Beautylish | Venture Capital-Backed | San Francisco, CA | ||||
| California Baby | Corporation | Los Angeles, CA | ||||
| The Flex Company | Venture Capital-Backed | Los Angeles, CA | ||||
| Erbaviva | Corporation | Los Angeles, CA | ||||
| LOLA (Personal Products) | Formerly VC-backed | New York, NY |
Hello Cake Related Research & Analysis
Explore institutional-grade private market research from our team of analysts.
-
Verticals
Hello Cake Signals
Growth Rate
Growth
Size Multiple
Key Data Points
Similarweb Unique Visitors
Majestic Referring Domains
Hello Cake Investors (16)
| Investor Name | Investor Type | Holding | Investor Since | Participating Rounds |
|---|---|---|---|---|
| StepStone Group | Asset Manager | Minority | ||
| Bullish (Financial Services) | Venture Capital | Minority | ||
| Strand Equity | Growth/Expansion | Minority | ||
| AF Ventures | Growth/Expansion | Minority | ||
| Angel (individual) | Minority |
Hello Cake Acquisitions (1)
Hello Cake’s most recent deal was a Merger/Acquisition with Wet Lubricants. The deal was made on 15-Oct-2024.
| Company Name | Deal Date | Deal Type | Deal Size | Industry | Lead Partner |
|---|---|---|---|---|---|
| Wet Lubricants | 15-Oct-2024 | Merger/Acquisition | Distributors/Wholesale |
Hello Cake Affiliates
Subsidiaries (1)
| Name | Industry | Location | Year Founded |
|---|---|---|---|
| Wet Lubricants | Las Vegas, NV | 1989 |
Hello Cake FAQs
-
When was Hello Cake founded?
Hello Cake was founded in 2018.
-
Where is Hello Cake headquartered?
Hello Cake is headquartered in North Hollywood, CA.
-
What is the size of Hello Cake?
Hello Cake has 37 total employees.
-
What industry is Hello Cake in?
Hello Cake’s primary industry is Personal Products.
-
Is Hello Cake a private or public company?
Hello Cake is a Private company.
-
What is Hello Cake’s current revenue?
The current revenue for Hello Cake is .
-
How much funding has Hello Cake raised over time?
Hello Cake has raised $37M.
-
Who are Hello Cake’s investors?
StepStone Group, Bullish (Financial Services), Strand Equity, AF Ventures, and are 5 of 16 investors who have invested in Hello Cake.
-
Who are Hello Cake’s competitors?
Beautylish, California Baby, The Flex Company, Erbaviva, and LOLA (Personal Products) are some of the 6 competitors of Hello Cake.
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