Ströer Overview

  • Year Founded
  • 1990

Year Founded

  • Status
  • Public

  • Employees
  • 11,504


  • Stock Symbol
  • SAX

Stock Symbol

  • Investments
  • 52

  • Share Price
  • $65.50
  • (As of Friday Closing)

Ströer General Information


Stroeer SE & Co KGaA is a Germany-based holding company focused on promotional media services outside of the home. It operates in three main business segments, Out of Home (OOH) Media which generates key revenue, Digital & Dialog Media, and DaaS & E-commerce. The OOH Media segment encompasses the Group's entire OOH advertising business, comprising the Classic OOH, Digital OOH, and OOH services product groups. Digital & Dialog Media segment provides solutions for online advertising in the context of proprietary and third-party content. The scalable products marketed on this basis range from branding and storytelling to performance, native advertising, and social media. Geographically, it generates the majority of its revenue from Germany.

Contact Information

Formerly Known As
Stroer Innovative Aussenwerbung
Ownership Status
Publicly Held
Financing Status
Formerly PE-Backed
Primary Industry
Media and Information Services (B2B)
Other Industries
Other Commercial Services
Stock Exchange
Corporate Office
  • Werkstättenstraße 31
  • 51379 Leverkusen
  • Germany
+49 02236 00000

Ströer Timeline

Financing RoundCaptured Employee CountEstimated Employee Growth

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Ströer Stock Performance

(As of Friday Closing)

Stock Price Previous Close 52 wk Range Market Cap Shares Average Volume EPS
$65.50 $66.16 $43.70 - $73.56 $3.65B 55.7M 48.2K $1.84

Ströer Financials Summary

In Thousands,
TTM 31-Mar-2024 FY 2023 31-Dec-2023 FY 2022 31-Dec-2022 FY 2021 31-Dec-2021
EV 5,128,179 5,164,513 4,259,528 6,353,413
Revenue 2,124,790 2,071,449 1,863,025 1,923,982
EBITDA 619,107 599,897 571,992 597,219
Net Income 102,410 100,446 150,622 144,399
Total Assets 2,987,200 3,029,974 2,955,709 3,077,073
Total Debt 932,425 1,810,774 1,741,788 1,786,196
Public Fundamental Data provided by Morningstar, Inc. disclaimer

Ströer Valuation & Funding

Deal Type Date Amount Valuation/
Post-Val Status Debt

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Ströer Comparisons

HQ Location
Total Raised
Post Valuation
Stroeer SE & Co KGaA is a Germany-based holding company focused on promotional media services outside of the home. It op
Media and Information Services (B2B)
Leverkusen, Germany
11,504 As of 2023
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00000 000 0000000000
New York, NY
0000 As of 0000
000000000 00 00.000


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00000 000 0000000000
Neuilly sur Seine, France
00000 As of 0000
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Ströer Competitors (4)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Outfront Media Corporation New York, NY 0000 00.000 000000000 00 00.000
JCDecaux Corporation Neuilly sur Seine, France 00000 00000 00000000 00000
Crispy Content Corporate Backed or Acquired Potsdam, Germany 0 000000&0
Lamar Advertising Corporation Baton Rouge, LA 0000 000.00 000000000 00 000.00
To view Ströer’s complete competitors history, request access »

Ströer Patents

Ströer Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
DE-102018001914-A1 Device for emission reduction Inactive 29-Jan-2018 000000000 00

Ströer Executive Team (19)

Name Title Board Seat Contact Info
Udo Müller MD Co-Founder & Co-Chief Executive Officer
Marc Schmitz Chief Executive Officer, Ströer Content Group GmbH
Alexander Stotz Chief Executive Officer, Ströer Media Deutschland GmbH
Christian Schmalzl Co-Chief Executive Officer
Michael Noth Co-Chief Executive Officer
You’re viewing 5 of 19 executive team members. Get the full list »

Ströer Board Members (11)

Name Representing Role Since
0000000 00000-0000 Ströer Board Member 000 0000
000000000 0000000 Self Chairman & Board Member 000 0000
0000000 0000000 Ströer Chief Financial Officer & Board Member 000 0000
00000 0000000000 Ströer Board Member 000 0000
000000 000000000 Ströer Board Member 000 0000
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Ströer Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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Ströer Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Ströer Investments & Acquisitions (52)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
OS Data Solutions 01-Jan-2023 0000000000 00000 Media and Information Services (B2B)
KWS Verkehrsmittelwerbung 27-Jan-2022 0000000000 00.000 Media and Information Services (B2B)
MairDumont Netletix 29-Dec-2020 0000000000 Media and Information Services (B2B) 000000000
Ranger Italy 01-Oct-2020 0000000000 000.00 Educational and Training Services (B2C)
OS Data Solutions 01-Jun-2019 Joint Venture Media and Information Services (B2B)
You’re viewing 5 of 52 investments and acquisitions. Get the full list »

Ströer Subsidiaries (28)

Company Name Industry Location Founded
OS Data Solutions Media and Information Services (B2B) Hamburg, Germany 2019
BHI Beauty & Health Investment Group Personal Products Unterfohring, Germany 0000
Yieldlove Business/Productivity Software Hamburg, Germany 0000
mbr targeting Business/Productivity Software Berlin, Germany 0000
Seeding Alliance Business/Productivity Software Cologne, Germany 0000
You’re viewing 5 of 28 subsidiaries. Get the full list »

Ströer ESG

Risk Overview

Risk Rating

Updated May, 31, 2024

12.33 | Low Risk

Risk Scale

A lower score indicates better sustainability












Exposure refers to the extent to which a company is exposed to different material ESG issues



Management is related to actions taken to manage ESG issues


Peers Analysis

Peer performance insights compare the company’s ESG performance to the performance of selected peers to help inform future ESG decisions and drive internal performance improvements.


Covered Companies

00 of 16,191






00 of 306






0. of 59




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Ströer Exits (5)

Company Name Exit Date Exit Type Exit Size Status Buyers
Vitalsana 19-Sep-2016 000000000000000000 00.000 Completed
  • 000ö00
Conexus (Norway) 18-Nov-2015 000000000000000000 0000 Completed
  • 000ö00
Tube One Networks 11-Apr-2014 000000000000000000 00000 Completed
  • 000ö00
Ströer Kentvizyon Reklam Pazarlama 02-Sep-2010 000000000 00000000 000.00 Completed
  • 000ö00
Ströer Kentvizyon Reklam Pazarlama 01-Jan-1997 Joint Venture Completed
  • 2 buyers
To view Ströer’s complete exits history, request access »

Ströer FAQs

  • When was Ströer founded?

    Ströer was founded in 1990.

  • Who is the founder of Ströer?

    Udo Müller MD is the founder of Ströer.

  • Who is the CEO of Ströer?

    Udo Müller MD, Marc Schmitz, Alexander Stotz, Christian Schmalzl, and Michael Noth are the CEOs of Ströer.

  • Where is Ströer headquartered?

    Ströer is headquartered in Leverkusen, Germany.

  • What is the size of Ströer?

    Ströer has 11,504 total employees.

  • What industry is Ströer in?

    Ströer’s primary industry is Media and Information Services (B2B).

  • Is Ströer a private or public company?

    Ströer is a Public company.

  • What is Ströer’s stock symbol?

    The ticker symbol for Ströer is SAX.

  • What is the current stock price of Ströer?

    As of 14-Jun-2024 the stock price of Ströer is $65.50.

  • What is the current market cap of Ströer?

    The current market capitalization of Ströer is $3.65B.

  • What is Ströer’s current revenue?

    The trailing twelve month revenue for Ströer is $2.12B.

  • Who are Ströer’s competitors?

    Outfront Media, JCDecaux, Crispy Content, and Lamar Advertising are competitors of Ströer.

  • What is Ströer’s annual earnings per share (EPS)?

    Ströer’s EPS for 12 months was $1.84.

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