Lumen (Media and Information Services (B2B)) Overview
- Year Founded
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2013
- Status
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Private
- Employees
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77
- Latest Deal Type
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Debt
- Latest Deal Amount
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$3.38M
- Investors
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6
Lumen (Media and Information Services (B2B)) General Information
Description
Developer of eye tracking technology designed for the advertising industry to improve and optimize advertising creative. The company's platform measures how people interact with digital media, including websites, applications, and digital advertisements, and guides to understand how customers consume communications, enabling businesses to enhance product design and amplify attention to marketing.
Contact Information
Website
www.lumen-research.comCorporate Office
- Westgate House
- 9 Holborn
- London EC1N 2LL
- England, United Kingdom
Corporate Office
- Westgate House
- 9 Holborn
- London EC1N 2LL
- England, United Kingdom
Lumen (Media and Information Services (B2B)) Timeline
Lumen (Media and Information Services (B2B)) Valuation & Funding
| Deal Type | Date | Amount | Raised to Date | Post-Val | Status | Stage |
|---|---|---|---|---|---|---|
| 6. Debt - General | 31-Jul-2025 | $3.38M | Completed | Generating Revenue | ||
| 5. Later Stage VC | 08-Dec-2023 | Completed | Generating Revenue | |||
| 4. Accelerator/Incubator | Completed | Generating Revenue | ||||
| 3. Later Stage VC | Cancelled | Generating Revenue | ||||
| 2. Later Stage VC | 15-Nov-2022 | $3.44M | $4.08M | Completed | Generating Revenue | |
| 1. Seed Round | 03-Apr-2017 | $638K | $638K | Completed | Startup |
Lumen (Media and Information Services (B2B)) Cap Table
| Stock | # of Shares Authorized |
Par Value | Dividend Rate (%) | Original Issue Price |
Liquidation | Liquidation Pref. Multiple |
Conversion Price | % Owned |
|---|---|---|---|---|---|---|---|---|
| Series Seed 2 Shares | ||||||||
| Series Seed 1 Shares | ||||||||
| Series Seed 2 Shares | ||||||||
| Series Seed 2 Shares | ||||||||
| Series Seed 1 Shares | ||||||||
| C Ordinary | 757,582 | $0.000001 | $0.36 | $0.36 | 1x | $0.36 | 3.71% | |
| C Ordinary | 946,977 | $0.000001 | $0.4 | $0.4 | 1x | $0.4 | 4.64% |
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Opportunity Score
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Exit Type
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Lumen (Media and Information Services (B2B)) Comparisons
Industry
Financing
Details
Lumen (Media and Information Services (B2B)) Competitors (9)
One of Lumen (Media and Information Services (B2B))’s 9 competitors is Adelaide, a Venture Capital-Backed company based in New York, NY.
| Company Name | Financing Status | Location | Employees | Total Raised | Last Financing Date/Type | Last Financing Amount |
|---|---|---|---|---|---|---|
| Adelaide | Venture Capital-Backed | New York, NY | ||||
| Amplified | Venture Capital-Backed | Adelaide, Australia | ||||
| GumGum | Venture Capital-Backed | Santa Monica, CA | ||||
| Viomba | Accelerator/Incubator Backed | Helsinki, Finland | ||||
| DoubleVerify | Private Equity-Backed | New York, NY |
Lumen (Media and Information Services (B2B)) Related Research & Analysis
Explore institutional-grade private market research from our team of analysts.
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Verticals
Lumen (Media and Information Services (B2B)) Patents
Lumen (Media and Information Services (B2B)) Recent Patent Activity
| Publication ID | Patent Title | Status | First Filing Date | Technology (CPC) | Citations |
|---|---|---|---|---|---|
| EP-3861424-A1 | Collecting of points of interest on web-pages by eye-tracking | Active | 03-Oct-2018 | ||
| EP-3861424-B1 | Collecting of points of interest on web-pages by eye-tracking | Active | 03-Oct-2018 | ||
| EP-3861424-C0 | Collecting of points of interest on web-pages by eye-tracking | Active | 03-Oct-2018 | ||
| US-12353616-B2 | Collecting of points of interest on web-pages by eye-tracking | Active | 03-Oct-2018 | ||
| US-20210349531-A1 | Collecting of points of interest on web-pages by eye-tracking | Active | 03-Oct-2018 | G06F3/013 |
Lumen (Media and Information Services (B2B)) Signals
Growth Rate
Growth
Size Multiple
Key Data Points
Similarweb Unique Visitors
Majestic Referring Domains
Lumen (Media and Information Services (B2B)) Investors (6)
| Investor Name | Investor Type | Holding | Investor Since | Participating Rounds |
|---|---|---|---|---|
| Chanrossa | Holding Company | Minority | ||
| MNL Nominees | Corporation | Minority | ||
| Salica Investments Advisory | Other Private Equity | Minority | ||
| FirstPartyCapital | Venture Capital | Minority | ||
| EASME - EU Executive Agency for SMEs | Corporation | Minority |
Lumen (Media and Information Services (B2B)) Acquisitions (1)
Lumen (Media and Information Services (B2B))’s most recent deal was a Merger/Acquisition with Avocet Systems. The deal was made on 15-Nov-2022.
| Company Name | Deal Date | Deal Type | Deal Size | Industry | Lead Partner |
|---|---|---|---|---|---|
| Avocet Systems | 15-Nov-2022 | Merger/Acquisition | Business/Productivity Software |
Lumen (Media and Information Services (B2B)) Affiliates
Subsidiaries (1)
| Name | Industry | Location | Year Founded |
|---|---|---|---|
| Avocet Systems | London, United Kingdom | 2014 |
Lumen (Media and Information Services (B2B)) FAQs
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When was Lumen (Media and Information Services (B2B)) founded?
Lumen (Media and Information Services (B2B)) was founded in 2013.
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Where is Lumen (Media and Information Services (B2B)) headquartered?
Lumen (Media and Information Services (B2B)) is headquartered in London, United Kingdom.
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What is the size of Lumen (Media and Information Services (B2B))?
Lumen (Media and Information Services (B2B)) has 77 total employees.
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What industry is Lumen (Media and Information Services (B2B)) in?
Lumen (Media and Information Services (B2B))’s primary industry is Media and Information Services (B2B).
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Is Lumen (Media and Information Services (B2B)) a private or public company?
Lumen (Media and Information Services (B2B)) is a Private company.
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What is Lumen (Media and Information Services (B2B))’s current revenue?
The current revenue for Lumen (Media and Information Services (B2B)) is .
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How much funding has Lumen (Media and Information Services (B2B)) raised over time?
Lumen (Media and Information Services (B2B)) has raised $11M.
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Who are Lumen (Media and Information Services (B2B))’s investors?
Chanrossa, MNL Nominees, Salica Investments Advisory, FirstPartyCapital, and EASME - EU Executive Agency for SMEs are 5 of 6 investors who have invested in Lumen (Media and Information Services (B2B)).
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Who are Lumen (Media and Information Services (B2B))’s competitors?
Adelaide, Amplified, GumGum, Viomba, and DoubleVerify are some of the 9 competitors of Lumen (Media and Information Services (B2B)).
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