PopSugar Overview

  • Founded
  • 2006

Founded
  • Status
  • Acquired/​Merged

  • Employees
  • 397

Employees
  • Latest Deal Type
  • M&A

  • Latest Deal Amount
  • $300M

PopSugar General Information

Description

Provider of global media and technology services intended to powers the optimism and dreams of women around the world. The company delivers inspiring, informative and entertaining multi-platform content across entertainment, fashion, beauty, fitness, food, parenting, news and combine data, technology, and storytelling, helping women everywhere look good, feel good and do good.

Contact Information

Formerly Known As
Sugar
Ownership Status
Acquired/Merged
Financing Status
Formerly VC-backed
Primary Industry
Publishing
Other Industries
Information Services (B2C)
Acquirer
Primary Office
  • 111 Sutter Street
  • 16th Floor
  • San Francisco, CA 94104
  • United States

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PopSugar Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
6. Merger/Acquisition 07-Oct-2019 $300M 000.00 00000 Completed Generating Revenue
5. Merger/Acquisition 12-Jul-2015 00000 00000 Cancelled Generating Revenue
4. Later Stage VC (Series D) 13-Apr-2011 0000 000.00 00000 Completed Generating Revenue
3. Later Stage VC (Series C) 01-Jun-2009 000.00 000.00 00000 Completed Generating Revenue
2. Early Stage VC (Series B) 01-Jun-2007 $10.4M $15.8M 00000 Completed Generating Revenue
1. Early Stage VC (Series A) 01-Oct-2006 $5.37M $5.37M 000.00 Completed Product Development
To view PopSugar’s complete valuation and funding history, request access »

PopSugar Cap Table

Stock # of Shares
Authorized
Par Value Dividend Rate ($) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Series D 0,000,000 00.000000 00.00 00.00 00.00 00 00.00 0.000
Series C 0,000,000 00.000000 00.00 00.00 00.00 00 00.00 0.000
Series B 590,551 $0.000100 $0.51 $6.35 $6.35 1x $6.12 1.23%
Series A 7,578,429 $0.000100 $0.07 $0.91 $0.91 1x $0.91 15.18%
To view PopSugar’s complete cap table history, request access »

PopSugar Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last Financing Details
Provider of global media and technology services intended to powers the optimism and dreams of women around the world. T
Publishing
San Francisco, CA
397 As of 2021
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000000&0 000.00

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00000000000 00000000 (000)
Brooklyn, NY
0000 As of 0000
00.000
0&0

000000

eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud ex
0000000000
New York, NY
00 As of 0000
00.000
000000000000 00.000
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PopSugar Competitors (12)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
VICE Media Private Equity-Backed Brooklyn, NY 0000 00.000 0&0
0000000 Venture Capital-Backed New York, NY 00 00.000 000000000000 00.000
000000 00000 00000 Formerly VC-backed Culver City, CA 000 0000 000000&0 0000
0000000000 Private Equity-Backed New York, NY 000 00000 000000000000 00000
000 (00000 0000000 Formerly VC-backed New York, NY 000 000.00 000000&0 000.00
You’re viewing 5 of 12 competitors. Get the full list »

PopSugar Executive Team (29)

Name Title Board Seat Contact Info
Lisa Sugar Co-Founder & Editor in Chief
Arthur Cinader Jr. Co-Founder, Executive Vice President & Board Member
Melissa Davis Executive Vice President & General Manager, Shopstyle
Brian Sugar Co-Founder, Chief Executive Officer and Board Member
You’re viewing 4 of 29 executive team members. Get the full list »

PopSugar Board Members (5)

Name Representing Role Since
Arthur Cinader Jr. PopSugar Co-Founder, Executive Vice President & Board Member 000 0000
Dennis Phelps IVP Board Member 000 0000
Jonathan Kaplan Self Board Member 000 0000
Lisa Gersh JD Self Board Member 000 0000
Michael Moritz Sequoia Capital Board Member 000 0000
To view PopSugar’s complete board members history, request access »

PopSugar Signals

Growth Rate

0.80% Weekly
Growth
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers

5.5k

Similarweb Unique Visitors

15.0K

Majestic Referring Domains

314

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PopSugar Former Investors (8)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
Baseline Ventures Venture Capital Minority 000 0000 000000 0
IVP Venture Capital Minority 000 0000 000000 0
Industry Ventures Venture Capital Minority 000 0000 000000 0
Linseed Capital Venture Capital Minority 000 0000 000000 0
NBCUniversal Corporation Minority 000 0000 000000 0
You’re viewing 5 of 8 investors. Get the full list »

PopSugar Acquisitions (9)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
000000 0000 28-Oct-2015 0000000000 Other Services (B2C Non-Financial)
0000 21-Jan-2014 0000000000 Multimedia and Design Software
000000 00 000 21-Feb-2012 0000000000 Social/Platform Software
00000000 0000 15-Oct-2010 0000000000 Social/Platform Software
FreshGuide 08-Jun-2010 Merger/Acquisition Internet Software 00000 000
You’re viewing 5 of 9 acquisitions. Get the full list »

PopSugar Exits (1)

Company Name Exit Date Exit Type Exit Size Status Buyers
000000000 25-Sep-2007 000000000000000000 Completed
  • 00000000
To view PopSugar’s complete exits history, request access »