PopSugar Overview

  • Year Founded
  • 2006

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 295


  • Latest Deal Type
  • Later Stage VC

  • Investors
  • 1

PopSugar General Information


Provider of global media and technology services intended to power the optimism and dreams of women around the world. The company delivers inspiring, informative, and entertaining multi-platform content across entertainment, fashion, beauty, fitness, food, parenting, and news and combines data, technology, and storytelling, helping women everywhere look good, feel good, and do good.

Contact Information

Formerly Known As
Ownership Status
(Operating Subsidiary)
Financing Status
Venture Capital-Backed
Primary Industry
Other Industries
Information Services (B2C)
Parent Company
Corporate Office
  • 111 Sutter Street
  • 16th Floor
  • San Francisco, CA 94104
  • United States

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PopSugar Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
7. Later Stage VC 01-Jan-2024 Completed Generating Revenue
6. Merger/Acquisition 07-Oct-2019 00000 000.00 00000 Completed Generating Revenue
5. Merger/Acquisition 12-Jul-2015 00000 00000 Cancelled Generating Revenue
4. Later Stage VC (Series D) 13-Apr-2011 0000 000.00 00000 Completed Generating Revenue
3. Later Stage VC (Series C) 01-Jun-2009 000.00 000.00 00000 Completed Generating Revenue
2. Early Stage VC (Series B) 01-Jun-2007 $10.4M $15.8M 00000 Completed Generating Revenue
1. Early Stage VC (Series A) 01-Oct-2006 $5.37M $5.37M 000.00 Completed Product Development
To view PopSugar’s complete valuation and funding history, request access »

PopSugar Cap Table

Stock # of Shares
Par Value Dividend Rate ($) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Series D 0,000,000 00.000000 00.00 00.00 00.00 00 00.00 0.000
Series C 0,000,000 00.000000 00.00 00.00 00.00 00 00.00 0.000
Series B 590,551 $0.000100 $0.51 $6.35 $6.35 1x $6.12 1.23%
Series A 7,578,429 $0.000100 $0.07 $0.91 $0.91 1x $0.91 15.18%
To view PopSugar’s complete cap table history, request access »

PopSugar Comparisons

HQ Location
Total Raised
Post Valuation
Provider of global media and technology services intended to power the optimism and dreams of women around the world. Th
San Francisco, CA
295 As of 2024
0000000000 0


in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint
New York, NY
00 As of 0000
000000000000 00.000


modo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse c
New York, NY
000 As of 0000
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PopSugar Competitors (12)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
PureWow Venture Capital-Backed New York, NY 00 00.000 000000000000 00.000
Refinery29 Formerly PE-Backed New York, NY 000 00000 000000&0
Uproxx Media Group Formerly VC-backed 00 000.00 000000&0
Mic Network Formerly VC-backed New York, NY 000 000.00 000000&0 000.00
Upworthy Formerly VC-backed Brooklyn, NY 000 0000 000000&0 0000
You’re viewing 5 of 12 competitors. Get the full list »

PopSugar Executive Team (29)

Name Title Board Seat
Lisa Sugar Co-Founder & Editor in Chief
Arthur Cinader Jr. Co-Founder & Executive Vice President
Brian Sugar Co-Founder and Chief Executive Officer
You’re viewing 3 of 29 executive team members. Get the full list »

PopSugar Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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PopSugar Former Investors (8)

Investor Name Investor Type Holding Investor Since Participating Rounds
Baseline Ventures Venture Capital Minority 000 0000 000000 0
IVP Venture Capital Minority 000 0000 000000 0
Industry Ventures Venture Capital Minority 000 0000 000000 0
Linseed Capital Venture Capital Minority 000 0000 000000 0
NBCUniversal Corporation Minority 000 0000 000000 0
You’re viewing 5 of 8 investors. Get the full list »

PopSugar Acquisitions (9)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Cosmic Cart 28-Oct-2015 0000000000 Other Services (B2C Non-Financial)
Pict 21-Jan-2014 0000000000 Multimedia and Design Software
Circle of Moms 21-Feb-2012 0000000000 Social/Platform Software
Designer Apparel 15-Oct-2010 0000000000 Social/Platform Software
FreshGuide 08-Jun-2010 Merger/Acquisition Internet Software 00000 000
You’re viewing 5 of 9 acquisitions. Get the full list »

PopSugar Exits (1)

Company Name Exit Date Exit Type Exit Size Status Buyers
ShopStyle 25-Sep-2007 000000000000000000 Completed
  • 00000000
To view PopSugar’s complete exits history, request access »

PopSugar FAQs

  • When was PopSugar founded?

    PopSugar was founded in 2006.

  • Who is the founder of PopSugar?

    Lisa Sugar, Krista Moatz, Jason Rhee, Arthur Cinader Jr., and Brian Sugar are the founders of PopSugar.

  • Who is the CEO of PopSugar?

    Brian Sugar is the CEO of PopSugar.

  • Where is PopSugar headquartered?

    PopSugar is headquartered in San Francisco, CA.

  • What is the size of PopSugar?

    PopSugar has 295 total employees.

  • What industry is PopSugar in?

    PopSugar’s primary industry is Publishing.

  • Is PopSugar a private or public company?

    PopSugar is a Private company.

  • What is PopSugar’s current revenue?

    The current revenue for PopSugar is 00000.

  • How much funding has PopSugar raised over time?

    PopSugar has raised $47.1M.

  • Who are PopSugar’s investors?

    Baseline Ventures, IVP, Industry Ventures, Linseed Capital, and NBCUniversal are 5 of 8 investors who have invested in PopSugar.

  • Who are PopSugar’s competitors?

    PureWow, Refinery29, Uproxx Media Group, Mic Network, and Upworthy are some of the 12 competitors of PopSugar.

  • When was PopSugar acquired?

    PopSugar was acquired on 01-Jan-2024.

  • Who acquired PopSugar?

    PopSugar was acquired by Vox Media.

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