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PopSugar

PopSugar
2006 FOUNDED
PRIVATE STATUS
501-600 EMPLOYEES
M&A LATEST DEAL TYPE (Announced)
$300M LATEST DEAL AMOUNT
6 INVESTORS
Description

Provider of global media and technology services intended to powers the optimism and dreams of women around the world. The company delivers inspiring, informative and entertaining multi-platform content across entertainment, fashion, beauty, fitness, food, parenting, news and combine data, technology, and storytelling, helping women everywhere look good, feel good and do good.

Formerly Known As
Sugar
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Primary Industry
Publishing
Other Industries
Social Content
Information Services (B2C)
Primary Office
  • 111 Sutter Street
  • 16th Floor
  • San Francisco, CA 94104
  • United States
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PopSugar Valuation and Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
6. Merger/Acquisition 07-Oct-2019 $300M 000.00 00000 Announced Generating Revenue
5. Merger/Acquisition 12-Jul-2015 00000 00000 Cancelled Generating Revenue
4. Later Stage VC (Series D) 13-Apr-2011 0000 000.00 00000 Completed Generating Revenue
3. Later Stage VC (Series C) 01-Jun-2009 000.00 000.00 00000 Completed Generating Revenue
2. Early Stage VC (Series B) 01-Jun-2007 $10.4M $15.8M 00000 Completed Generating Revenue
1. Early Stage VC (Series A) 01-Oct-2006 $5.37M $5.37M 000.00 Completed Product Development
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PopSugar Cap Table

Stock # of Shares
Authorized
Par Value Dividend Rate ($) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion
Price
% Owned
Series D 0,000,000 00.000000 00.00 00.00 00.00 00 00.00 0.000
Series C 0,000,000 00.000000 00.00 00.00 00.00 00 00.00 0.000
Series B 590,551 $0.000100 $0.51 $6.35 $6.35 1x $6.12 1.23%
Series A 7,578,429 $0.000100 $0.07 $0.91 $0.91 1x $0.91 15.18%
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PopSugar Competitors (8)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Total Beauty Media Formerly VC-backed Santa Monica, CA 00 0000 000000&0 0000
0000000 Venture Capital-Backed New York, NY 00 00.000 000000&0 00.000
0000 00000 Private Equity-Backed Brooklyn, NY 0000 00.000 0000000 0000 00.000
000 (00000 0000000 Formerly VC-backed New York, NY 000 000.00 000000&0 000.00
00000 0000 Venture Capital-Backed Arlington, VA 000 0000 00000000000 0000
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PopSugar Acquisitions (9)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
000000 0000 28-Oct-2015 000000000000000000 Internet Retail
0000 21-Jan-2014 000000000000000000 Multimedia and Design Software
000000 00 0000 21-Feb-2012 000000000000000000 Social/Platform Software
00000000 0000000 18-Oct-2010 000000000000000000 Internet Retail
FreshGuide 08-Jun-2010 Merger/Acquisition Internet Software 00000 00000
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PopSugar Exits (1)

Company Name Exit Date Exit Type Exit Size Status Buyers
000000000 25-Sep-2007 000000000000000000 Completed
  • 00000000
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PopSugar Subsidiaries (1)

Company Name Industry Location Founded
000000 0000 Internet Retail Charlotte, NC 0000
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PopSugar Investors (6)

Investor Name Investor Type Holding Investor Since Participating Rounds Board
Seat
Contact
Info
IVP Venture Capital Minority 000 0000 000000 0
Linseed Capital Angel Group Minority 000 0000 000000 0
NBCUniversal Corporation Minority 000 0000 000000 0
Sequoia Capital Venture Capital Minority 000 0000 000000 0
Panorama Capital Venture Capital Minority 000 0000 000000 0
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PopSugar Executive Team (29)

Name Title Board
Seat
Contact
Info
Lisa Sugar Co-Founder, President & Editor in Chief
Krista Moatz Co-Founder & Executive Vice President, Culture and Corporate Citizenship
Arthur Cinader Jr. Co-Founder, Executive Vice President & Board Member
Sean Macnew Chief Financial Officer & Chief Operating Officer
Brian Sugar Co-Founder, Chief Executive Officer and Board Member

18 Former Executives

You’re viewing 5 of 29 executives. Get the full list »

PopSugar Board Members (5)

Name Representing Role Since Contact
Info
Arthur Cinader Jr. PopSugar Co-Founder, Executive Vice President & Board Member 000 0000
Dennis Phelps IVP Board Member 000 0000
Jonathan Kaplan Self Board Member 000 0000
Lisa Gersh JD Self Board Member 000 0000
Michael Moritz Sequoia Capital Board Member 000 0000