Act-On Software Overview

  • Year Founded
  • 2008

Year Founded

  • Status
  • Private

  • Employees
  • 235

Employees

  • Latest Deal Type
  • M&A
  • (Announced)

  • Latest Deal Amount
  • $53.2M

  • Investors
  • 12

Act-On Software General Information

Description

Developer of a cloud-based marketing automation platform designed to provide smart product engagement strategies. The company's platform assists in building a company's brand, driving demand, and expanding customer relationships, enabling businesses to simplify cross-channel customer engagement, provide their sales team with mission-critical information, and boost their company's success.

Contact Information

Website
www.act-on.com
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Corporate Office
  • 121 Southwest Morrison Street
  • Suite 1600
  • Portland, OR 97204
  • United States
+1 (877)
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Automation/Workflow Software
Corporate Office
  • 121 Southwest Morrison Street
  • Suite 1600
  • Portland, OR 97204
  • United States
+1 (877)

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Act-On Software Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
11. Merger/Acquisition 23-Jan-2025 $53.2M Announced Profitable
10. Accelerator/Incubator 01-Jan-2023 Completed Profitable
9. Later Stage VC (Series F) 16-Mar-2021 Completed Profitable
8. Later Stage VC (Series E1) Cancelled Profitable
7. Debt - General 01-Feb-2018 Completed Profitable
6. Later Stage VC (Series E) 15-Apr-2014 Completed Profitable
5. Later Stage VC (Series D) 06-Sep-2012 Completed Startup
4. Later Stage VC (Series C) 01-Jun-2011 Completed Startup
3. Early Stage VC (Series B) 15-Nov-2010 $4.05M $6.45M Completed Startup
2. Early Stage VC (Series A1) 09-Aug-2010 $500K $2.4M Completed Startup
To view Act-On Software’s complete valuation and funding history, request access »

Act-On Software Cap Table

Stock # of Shares
Authorized
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Series F
Series E-1
Series E
Series D
Series C
Series B
Series A-1 1,190,476 $0.000100 8% $0.17 $0.17 1x $0.17 1.57%
Series A 2,442,752 $0.000100 8% $0.32 $0.32 1x $0.32 3.22%
To view Act-On Software’s complete cap table history, request access »

VC Exit Predictor

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Opportunity Score

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Exit Type

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Act-On Software Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of a cloud-based marketing automation platform designed to provide smart product engagement strategies. The co
Business/Productivity Software
Portland, OR
235 As of 2025

Saint Louis, MO
 

Boston, MA
 
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Act-On Software Competitors (131)

One of Act-On Software’s 131 competitors is BenchmarkONE, a Formerly VC-backed company based in Saint Louis, MO.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
BenchmarkONE Formerly VC-backed Saint Louis, MO
Klaviyo Formerly VC-backed Boston, MA
Net-Results Corporation Denver, CO
Agile CRM Corporation Dallas, TX
RedEye International Private Equity-Backed Crewe, United Kingdom
You’re viewing 5 of 131 competitors. Get the full list »

Act-On Software Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

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Act-On Software Investors (12)

Investor Name Investor Type Holding Investor Since Participating Rounds
Elevate Capital Venture Capital Minority
TiE Oregon Accelerator/Incubator Minority
Beedie Capital Venture Capital Minority
Partners for Growth Lender/Debt Provider Minority
Stanford Management Company Endowment University Minority
You’re viewing 5 of 12 investors. Get the full list »

Act-On Software Acquisitions (1)

Act-On Software’s most recent deal was a Merger/Acquisition with Marketbright. The deal was made on 28-Jul-2011.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Marketbright 28-Jul-2011 Merger/Acquisition Business/Productivity Software
To view Act-On Software’s complete acquisitions history, request access »

Act-On Software FAQs

  • When was Act-On Software founded?

    Act-On Software was founded in 2008.

  • Where is Act-On Software headquartered?

    Act-On Software is headquartered in Portland, OR.

  • What is the size of Act-On Software?

    Act-On Software has 235 total employees.

  • What industry is Act-On Software in?

    Act-On Software’s primary industry is Business/Productivity Software.

  • Is Act-On Software a private or public company?

    Act-On Software is a Private company.

  • What is the current valuation of Act-On Software?

    The current valuation of Act-On Software is .

  • What is Act-On Software’s current revenue?

    The current revenue for Act-On Software is .

  • How much funding has Act-On Software raised over time?

    Act-On Software has raised $104M.

  • Who are Act-On Software’s investors?

    Elevate Capital, TiE Oregon, Beedie Capital, Partners for Growth, and Stanford Management Company Endowment are 5 of 12 investors who have invested in Act-On Software.

  • Who are Act-On Software’s competitors?

    BenchmarkONE, Klaviyo, Net-Results, Agile CRM, and RedEye International are some of the 131 competitors of Act-On Software.

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