Instagram Overview

  • Year Founded
  • 2010

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 19,288

Employees

  • Latest Deal Type
  • M&A

  • Latest Deal Amount
  • $1B

Instagram General Information

Description

Developer of a photo and video-sharing platform intended to facilitate social interaction and content sharing. The company's platform provides features such as user-generated content, targeted advertising, and engagement analytics, enabling businesses to connect with younger demographics and enhance brand visibility through visually appealing posts and stories that drive customer engagement.

Contact Information

Formerly Known As
Burbn
Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Formerly VC-backed
Corporate Office
  • 1 Hacker Way
  • Menlo Park, CA
  • United States
Primary Industry
Social/Platform Software
Other Industries
Application Software
Social Content
Parent Company
Vertical(s)
Corporate Office
  • 1 Hacker Way
  • Menlo Park, CA
  • United States

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Instagram Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
5. Merger/Acquisition 06-Sep-2012 $1B Completed Generating Revenue
4. Early Stage VC (Series B) 05-Apr-2012 Completed Product Development
3. Merger/Acquisition 01-Mar-2012 Cancelled Product Development
2. Early Stage VC (Series A) 02-Feb-2011 $7M $7.5M Completed Product Development
1. Seed Round 05-Mar-2010 $500K $500K Completed Startup
To view Instagram’s complete valuation and funding history, request access »

Instagram Cap Table

Stock # of Shares
Authorized
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Series B
Series A
Series Seed 3,462,602 $0.000010 $0.01 $0.14 $0.14 1x $0.14 13.44%
Series BN Preferred 777,887 $0.000010
To view Instagram’s complete cap table history, request access »

Instagram Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of a photo and video-sharing platform intended to facilitate social interaction and content sharing. The compa
Social/Platform Software
Menlo Park, CA
19,288 As of 2022

Menlo Park, CA
 

Mountain View, CA
 
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Instagram Competitors (22)

One of Instagram’s 22 competitors is WhatsApp, a Formerly VC-backed company based in Menlo Park, CA.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
WhatsApp Formerly VC-backed Menlo Park, CA
Tango Live Venture Capital-Backed Mountain View, CA
Tumblr Formerly VC-backed New York, NY
Flickr Corporate Backed or Acquired Mountain View, CA
Pocket (Application Software) Formerly VC-backed San Francisco, CA
You’re viewing 5 of 22 competitors. Get the full list »

Instagram Patents

Instagram Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-20140078172-A1 Image processing for introducing blurring effects to an image Active 18-Sep-2012

Instagram Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Instagram Former Investors (11)

Investor Name Investor Type Holding Investor Since Participating Rounds
Angel (individual) Minority
Andreessen Horowitz Venture Capital Minority
Baseline Ventures Venture Capital Minority
Benchmark Capital Holdings Venture Capital Minority
Binary Capital Venture Capital Minority
You’re viewing 5 of 11 investors. Get the full list »

Instagram Investments & Acquisitions (2)

Instagram’s most recent deal was a Seed Round with Cambrian Asset Management for . The deal was made on 26-Jul-2020.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Cambrian Asset Management 26-Jul-2020 Seed Round Asset Management
Luma (video app) 23-Aug-2013 Merger/Acquisition Application Software
To view Instagram’s complete investments and acquisitions history, request access »

Instagram FAQs

  • When was Instagram founded?

    Instagram was founded in 2010.

  • Where is Instagram headquartered?

    Instagram is headquartered in Menlo Park, CA.

  • What is the size of Instagram?

    Instagram has 19,288 total employees.

  • What industry is Instagram in?

    Instagram’s primary industry is Social/Platform Software.

  • Is Instagram a private or public company?

    Instagram is a Private company.

  • What is the current valuation of Instagram?

    The current valuation of Instagram is .

  • What is Instagram’s current revenue?

    The current revenue for Instagram is .

  • How much funding has Instagram raised over time?

    Instagram has raised $57.5M.

  • Who are Instagram’s investors?

    , Andreessen Horowitz, Baseline Ventures, Benchmark Capital Holdings, and Binary Capital are 5 of 11 investors who have invested in Instagram.

  • Who are Instagram’s competitors?

    WhatsApp, Tango Live, Tumblr, Flickr, and Pocket (Application Software) are some of the 22 competitors of Instagram.

  • When was Instagram acquired?

    Instagram was acquired on 06-Sep-2012.

  • Who acquired Instagram?

    Instagram was acquired by Meta Platforms.

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