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SteelHouse

SteelHouse
2009 FOUNDED
PRIVATE STATUS
201-500 EMPLOYEES
Later Stage VC LATEST DEAL TYPE (In Progress)
$65.2M TOTAL AMOUNT RAISED
10 INVESTORS
Description

Provider of a cloud-based advertising platform designed to create the ultimate personalized brand-customer experience for marketers. The company's advertising platform provides a fully integrated, cross-device advertising system for social, mobile and display advertising that includes audience segmentation, campaign management, a creative ad builder and reporting tools, all in a single place, enabling marketers and advertisers to give total transparency and complete control over their campaigns.

Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Primary Industry
Media and Information Services (B2B)
Other Industries
Business/Productivity Software
Primary Office
3644 Eastham Drive
Culver City, CA 90232
United States

+1 (844) 773-7171
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SteelHouse Valuation and Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
8. Later Stage VC 19-May-2017 $65.2M In Progress Generating Revenue
7. Secondary Transaction - Private 000.00 Completed Generating Revenue
6. Later Stage VC (Series C) 10-Dec-2015 0000 000.00 00000 Completed Generating Revenue
5. Early Stage VC (Series B2) 04-Apr-2014 000.00 Completed Generating Revenue
4. Early Stage VC (Series B1) 12-Jul-2012 00.000 000.00 000.00 Completed Startup
3. Early Stage VC (Series B) 02-Dec-2011 00.00 00.000 Completed Startup
2. Early Stage VC (Series A) 10-Aug-2010 $1.59M $1.69M $6.04M Completed Startup
1. Early Stage VC 03-Sep-2009 $100k $100k Completed Startup
To view this company’s complete deal history including valuation and funding request access »

SteelHouse Cap Table

Stock # of Shares
Authorized
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion
Price
% Owned
Series C 00,000,000 00.000000 00.00 00.00 00 00.00 00.000
Series B2 0,000,000 00.000000 00.00 00.00 00 00.00 00.000
Series B1 00,000,000 00.000000 00.00 00.00 00 00.00 00.000
Series B 9,010,723 $0.000100 $0.47 $0.47 1x $0.47 14.04%
Series A 5,537,174 $0.000100 $0.29 $0.29 1x $0.29 8.63%
To view this company’s complete Cap Table request access »

SteelHouse Investors (10)

Investor Name Investor Type Holding Investor Since Participating Rounds Board
Seat
Contact
Info
Baroda Ventures Venture Capital Minority 000 0000 000000 0
Daher Capital Family Office Minority 000 0000 000000 0
Greycroft Partners Venture Capital Minority 000 0000 000000 0
Lighthouse Venture Group Venture Capital Minority 000 0000 000000 0
Mercato Partners Venture Capital Minority 000 0000 000000 0
You’re viewing 5 of 10 investors. Get the full list »

SteelHouse Executive Team (14)

Name Title Board
Seat
Contact
Info
Sian Wang JD Chief Financial Officer
Christopher Innes Chief Operating Officer & Chief Monetization Officer
Boris Bronshteyn Chief Technology Officer
David Simon Chief Marketing Officer
Liz Martindale Art Director
You’re viewing 5 of 14 executives. Get the full list »

SteelHouse Board Members (4)

Name Representing Role Since Contact
Info
Albert Wang Ph.D Qualcomm Ventures Board Observer 000 0000
Dana Settle Greycroft Partners Board Observer 000 0000
Jim Andelman Rincon Venture Partners Board Member 000 0000
Ross Levinsohn Self Board Member 000 0000