Armored AutoGroup Overview

  • Founded
  • 2010
Founded
  • Status
  • Acquired/​Merged
  • Employees
  • 266
Employees
  • Latest Deal Type
  • M&A
  • Financing Rounds
  • 3
  • Investments
  • 2

Armored AutoGroup General Information

Description

Manufacturer of car care products under the brand names of Armor All and STP. The company provides protectants, wipes, tire and wheel care products, glass cleaners, leather care products and washes for interior and exterior automobile surfaces under brand name of "Armor All" and oil and fuel additives, functional fluids and automotive appearance products under the brand name of "STP".

Contact Information

Website
www.armoredautogroup.com
Ownership Status
Acquired/Merged
Financing Status
Formerly PE-Backed
Primary Industry
Household Products
Other Industries
Other Consumer Non-Durables
Automotive
Acquirer
Spectrum Brands
Primary Office
  • 44 Old Ridgebury Road
  • Suite 300
  • Danbury, CT 06810
  • United States
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Armored AutoGroup Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA		 Post-Val Status Debt

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Armored AutoGroup Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last Financing Details
Manufacturer of car care products under the brand names of Armor All and STP. The company provides protectants, wipes, t
Household Products
Danbury, CT
266 As of 2015
00.000
0000 0000-00-00
000000&0 00.000

000000 0

tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitat
00000 00000000 00000000
Addison, IL
00 As of 0000
00.00
0000 00.00
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Armored AutoGroup Competitors (1)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
000000 000 Private Debt Financed Addison, IL 00 00.00 0000 00.00
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Armored AutoGroup Signals

Growth Rate

0.80% Weekly
Growth
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers

5.5k

Similarweb Unique Visitors

15.0K

Majestic Referring Domains

314

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Armored AutoGroup Former Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Armored AutoGroup Investments (2)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
000 000000000 17-Mar-2014 0000000000 Industrial Supplies and Parts 00000 000000000
Kent Chamois Company 30-Aug-2013 Buyout/LBO 00.00 Distributors/Wholesale 00000 000000000
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Armored AutoGroup Subsidiaries (1)

Company Name Industry Location Founded
0000 0000000 00000 Distributors/Wholesale Five Oak Green, United Kingdom 0000
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