TrueLens Overview

  • Founded
  • 2012


  • Status
  • Acquired/​Merged

  • Employees
  • 11


  • Latest Deal Type
  • M&A

TrueLens General Information


Provider of marketing technology that help marketers to target customers using social media data. The company compiles and analyzes data from multiple social networks and offers customer information to brands for marketing campaigns.

Contact Information

Ownership Status
Financing Status
Formerly VC-backed
Primary Industry
Media and Information Services (B2B)
Other Industries
Social/Platform Software
Database Software
Primary Office
  • 101 Main Street
  • Cambridge, MA 02142
  • United States
+1 (201) 000-0000

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TrueLens Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
2. Merger/Acquisition 01-Jan-2018 00.00 Completed Generating Revenue
1. Early Stage VC 03-Dec-2012 00.00 00.00 Completed Startup
To view TrueLens’s complete valuation and funding history, request access »

TrueLens Comparisons

HQ Location
Total Raised
Post Valuation
Provider of marketing technology that help marketers to target customers using social media data. The company compiles a
Media and Information Services (B2B)
Cambridge, MA
11 As of 2014
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00000 000 0000000000
Corte Madera, CA
00 As of 0000
00000000000 000.00


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Brighton, United Kingdom
0000 As of 0000
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TrueLens Competitors (26)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Kissmetrics Venture Capital-Backed Corte Madera, CA 00 000.00 00000000000 000.00
0000000000 Private Equity-Backed Brighton, United Kingdom 0000 00000 000000000
0000 Venture Capital-Backed San Francisco, CA 000 00000 000000 - 000 00000
000000000 Private Equity-Backed New York, NY 00 000.00 000000000000 000.00
0000 Formerly VC-backed American Fork, UT 000 00000 00000000 00000
You’re viewing 5 of 26 competitors. Get the full list »

TrueLens Executive Team (6)

Name Title Board Seat Contact Info
Roy Rodenstein Co-Founder & Chief Executive Officer
Jason Toy Chief Technology Officer & Co-Founder
Rebecca Xiong Ph.D Co-Founder & Chief Data Scientist
You’re viewing 3 of 6 executive team members. Get the full list »

TrueLens Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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TrueLens Former Investors (7)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
500 Global Venture Capital Minority 000 0000 000000 0
Boston Seed Capital Venture Capital Minority 000 0000 000000 0
CRV Venture Capital Minority 000 0000 000000 0
Converge Venture Partners Venture Capital Minority 000 0000 000000 0
Dharmesh Shah Angel (individual) Minority 000 0000 000000 0
You’re viewing 5 of 7 investors. Get the full list »