Gusto Overview

  • Year Founded
  • 2012

Year Founded

  • Status
  • Private

  • Employees
  • 3,408

Employees

  • Latest Deal Type
  • 2ndary - Private
  • (Upcoming)

  • Investors
  • 163

Gusto General Information

Description

Developer of a cloud-based payroll and human resource management platform designed to provide employee benefits. The company's platform offers features including payroll, benefits and team management, time tracking as well as health, dental and vision insurance tracking, enabling small businesses to take care of their team's requirements.

Contact Information

Website
www.gusto.com
Formerly Known As
Switchboard Labs, ZenPayroll
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Corporate Office
  • 525 20th Street
  • San Francisco, CA 94107
  • United States
+1 (855)
Primary Industry
Business/Productivity Software
Other Industries
Human Capital Services
Financial Software
Vertical(s)
Corporate Office
  • 525 20th Street
  • San Francisco, CA 94107
  • United States
+1 (855)

Gusto Timeline

2022202320242025
Financing RoundCaptured Employee CountEstimated Employee Growth

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Gusto Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
12. Secondary Transaction - Private Upcoming Generating Revenue
11. Later Stage VC 19-Feb-2025 Completed Generating Revenue
10. Later Stage VC (Series E) 12-May-2022 Completed Generating Revenue
9. Later Stage VC 01-Jan-2021 Completed Generating Revenue
8. Secondary Transaction - Private 09-Nov-2020 Completed Generating Revenue
7. Later Stage VC (Series D) 24-Jul-2019 Completed Generating Revenue
6. Later Stage VC (Series C) 31-Jul-2018 Completed Generating Revenue
5. Early Stage VC (Series B2) 05-Jul-2016 Completed Generating Revenue
4. Early Stage VC (Series B) 25-Aug-2015 $60M $86.2M Completed Generating Revenue
3. Early Stage VC (Series A) 19-Feb-2014 $20M $26.2M Completed Startup
To view Gusto’s complete valuation and funding history, request access »

Gusto Cap Table

Stock # of Shares
Authorized
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Series E
Series D
Series C1
Series C
Series B2
Series B
Series A
Seed 26,060,490 $0.000001 $0.02 $0.23 $0.23 1x $0.23 8.23%
Series FF 3,500,476 $0.000001 $0.1 $0.1 1x $0.1 1.1%
To view Gusto’s complete cap table history, request access »

VC Exit Predictor

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Opportunity Score

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Exit Type

Evaluates the likelihood of a successful exit for investors, and the most likely exit type.

Gusto Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of a cloud-based payroll and human resource management platform designed to provide employee benefits. The com
Business/Productivity Software
San Francisco, CA
3,408 As of 2025

Munich, Germany
 

New York, NY
 
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Gusto Competitors (85)

One of Gusto’s 85 competitors is Personio, a Venture Capital-Backed company based in Munich, Germany.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Personio Venture Capital-Backed Munich, Germany
Justworks Venture Capital-Backed New York, NY
Namely Private Equity-Backed New York, NY
P&I Personal & Informatik Private Equity-Backed Wiesbaden, Germany
Maxwell Health Formerly VC-backed Boston, MA
You’re viewing 5 of 85 competitors. Get the full list »

Gusto Patents

Gusto Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-12282954-B2 Information and interaction management in a central database system Active 24-Jun-2024
US-20250094452-A1 Machine learned entity action models for centralized database predictions Pending 15-Sep-2023
US-20250094859-A1 Machine learned resource allocation models for centralized database predictions Pending 15-Sep-2023
US-20250094899-A1 Machine learned entity issue models for centralized database predictions Pending 15-Sep-2023
US-11941066-B1 Navigation goal identification using clustering Active 01-Sep-2022 G06F16/906
To view Gusto’s complete patent history, request access »

Gusto Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Gusto Investors (163)

Investor Name Investor Type Holding Investor Since Participating Rounds
Blitzscaling Ventures Venture Capital Minority
Flex Capital Venture Capital Minority
JDAC Capital Venture Capital Minority
A* Venture Capital Minority
Bare Ventures Venture Capital Minority
You’re viewing 5 of 163 investors. Get the full list »

Gusto Investments & Acquisitions (10)

Gusto’s most recent deal was a Merger/Acquisition with Thriver. The deal was made on 01-May-2024.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Thriver 01-May-2024 Merger/Acquisition Business/Productivity Software
Joy (Other Services) 30-Nov-2022 Later Stage VC Other Services (B2C Non-Financial)
Mosey 04-Aug-2022 Early Stage VC Business/Productivity Software
Noyo 19-May-2022 Early Stage VC Financial Software
Utopia (Financial Software) 16-May-2022 Early Stage VC Financial Software
You’re viewing 5 of 10 investments and acquisitions. Get the full list »

Gusto Affiliates

Subsidiaries (1)

Name Industry Location Year Founded
Symmetry Software Scottsdale, AZ 1984

Gusto FAQs

  • When was Gusto founded?

    Gusto was founded in 2012.

  • Where is Gusto headquartered?

    Gusto is headquartered in San Francisco, CA.

  • What is the size of Gusto?

    Gusto has 3,408 total employees.

  • What industry is Gusto in?

    Gusto’s primary industry is Business/Productivity Software.

  • Is Gusto a private or public company?

    Gusto is a Private company.

  • What is Gusto’s current revenue?

    The current revenue for Gusto is .

  • How much funding has Gusto raised over time?

    Gusto has raised $751M.

  • Who are Gusto’s investors?

    Blitzscaling Ventures, Flex Capital, JDAC Capital, A*, and Bare Ventures are 5 of 163 investors who have invested in Gusto.

  • Who are Gusto’s competitors?

    Personio, Justworks, Namely, P&I Personal & Informatik, and Maxwell Health are some of the 85 competitors of Gusto.

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