Persado Overview

  • Founded
  • 2012
  • Status
  • Private
  • Employees
  • 344
  • Latest Deal Type
  • Debt
  • Latest Deal Amount
  • $16.5M
Latest Deal Amount
  • Investors
  • 9

Persado General Information


Developer of a cognitive content platform software intended to offer effective marketing strategies through digital communication. The company's platform, with the backing of quantitative data and artificial intelligence, automatically generates and selects the marketing messages, along with improving the response rates, enabling organizations to optimize marketing campaigns and achieve incremental revenues.

Contact Information

Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Primary Industry
Media and Information Services (B2B)
Other Industries
Business/Productivity Software
Social/Platform Software
Primary Office
  • 11 East 26th Street
  • New York, NY 10010
  • United States
+1 (646) 000-0000

Persado Timeline

Financing RoundFinancing RoundCaptured Employee CountEstimated Employee Growth
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Persado Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
6. Debt - General 01-Feb-2020 $16.5M 00000 Completed Generating Revenue
5. Accelerator/Incubator 20-Mar-2019 0000 Completed Generating Revenue
4. Debt - General 24-Oct-2017 0000 0000 Completed Generating Revenue
3. Later Stage VC (Series C) 08-Apr-2016 0000 0000 00000 Completed Generating Revenue
2. Early Stage VC (Series B) 22-Jan-2015 $21M $36M Completed Generating Revenue
1. Early Stage VC (Series A) 13-Feb-2013 $15M $15M Completed Generating Revenue
To view Persado’s complete valuation and funding history, request access »

Persado Comparisons

HQ Location
Total Raised
Post Valuation
Last Financing Details
Developer of a cognitive content platform software intended to offer effective marketing strategies through digital comm
Media and Information Services (B2B)
New York, NY
344 As of 2020
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000000000000000000000 00000000
San Francisco, CA
000 As of 0000
00000000000 00000

0000 000

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00000 000 00000000000 00000000 (000)
Chicago, IL
000 As of 0000
00.00 0000-00-00
000000&0 000.00
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Persado Competitors (76)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Iterable Venture Capital-Backed San Francisco, CA 000 00000 00000000000 00000
0000 00000000000 Venture Capital-Backed Chicago, IL 000 000.00 000000&0 000.00
000000000 Formerly VC-backed Indianapolis, IN 00 00.00 000000&0 00.00
0000000 Venture Capital-Backed London, United Kingdom 00 00.000 0000000000 0 00.000
000000000 Corporate Backed or Acquired London, United Kingdom 0000 000000&0
You’re viewing 5 of 76 competitors. Get the full list »

Persado Executive Team (32)

Name Title Board Seat Contact Info
Alex Vratskides Co-Founder, Chief Executive Officer & Board Member
Jason Heller President
Assaf Baciu Co-Founder & Chief Operating Officer
Yuval Efrati Chief Customer Officer
Amy Heidersbach Chief Marketing Officer
You’re viewing 5 of 32 executive team members. Get the full list »

Persado Board Members (12)

Name Representing Role Since
Alex Vratskides Persado Co-Founder, Chief Executive Officer & Board Member 000 0000
Jeffrey Williams Self Board Member 000 0000
Laura Sachar StarVest Partners Board Member 000 0000
Marco Veremis Upstream Telecommunications and Software Systems Board Member 000 0000
Mark Midle The Goldman Sachs Group Board Member 000 0000
You’re viewing 5 of 12 board members. Get the full list »

Persado Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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Persado Investors (9)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
Plug and Play Tech Center Accelerator/Incubator 000 0000 000000 0
Eastward Capital Partners Venture Capital Minority 000 0000 000000 0
Goldman Sachs Growth Equity Growth/Expansion Minority 000 0000 000000 0
Omega Venture Partners Venture Capital Minority 000 0000 000000 0
American Express Ventures Corporate Venture Capital Minority 000 0000 000000 0
You’re viewing 5 of 9 investors. Get the full list »