Datorama Overview

  • Year Founded
  • 2012

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 400

Employees

  • Latest Deal Type
  • M&A

  • Latest Deal Amount
  • $766M

Datorama General Information

Description

Provider of a cross-channel marketing analytics platform created to connect data, report across channels and campaigns and surface the right insights instantly. The company provides a marketing integration engine that optimize performance by making data actionable with goals, pacing, alerts, chat, reports and AI-powered insights to analyze marketing holistically, gain cross-channel visibility, enables enterprises, agencies and publishers to connect all of their data sources together in to a single platform.

Contact Information

Website
www.datorama.com
Ownership Status
Acquired/Merged
Financing Status
Formerly VC-backed
Corporate Office
  • 43 West 23rd Street
  • 8th Floor
  • New York, NY 10010
  • United States
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Database Software
Acquirer
Salesforce
Vertical(s)
Big Data, SaaS, Marketing Tech, Artificial Intelligence & Machine Learning, TMT
Corporate Office
  • 43 West 23rd Street
  • 8th Floor
  • New York, NY 10010
  • United States

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Datorama Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
5. Merger/Acquisition 20-Aug-2018 $766M Completed Generating Revenue
4. Later Stage VC (Series C) 12-Sep-2016 Completed Generating Revenue
3. Early Stage VC (Series B) 29-Sep-2014 Completed Startup
2. Early Stage VC (Series A) 31-Jul-2013 $3M $3.75M Completed Startup
1. Seed Round 01-Jun-2012 $750K $750K Completed Startup
To view Datorama’s complete valuation and funding history, request access »

Datorama Cap Table

Stock # of Shares
Authorized		 Par Value Dividend Rate (%) Original
Issue Price		 Liquidation Liquidation
Pref. Multiple		 Conversion Price % Owned
Series C
Series B
Series A 2,953,232 $0.010000 6% $1.35 $1.35 1x $1.35 17.45%
To view Datorama’s complete cap table history, request access »

Datorama Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Provider of a cross-channel marketing analytics platform created to connect data, report across channels and campaigns a
Business/Productivity Software
New York, NY
400 As of 2021

New York, NY
 

San Francisco, CA
 
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Datorama Competitors (59)

One of Datorama’s 59 competitors is Velocidi, a Formerly PE-Backed company based in New York, NY.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Velocidi Formerly PE-Backed New York, NY
Datameer Venture Capital-Backed San Francisco, CA
Klipfolio Venture Capital-Backed Ottawa, Canada
DemandJump Private Equity-Backed Indianapolis, IN
Heap Formerly VC-backed San Francisco, CA
You’re viewing 5 of 59 competitors. Get the full list »

Datorama Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Datorama Former Investors (7)

Investor Name Investor Type Holding Investor Since Participating Rounds
Cedar Fund Venture Capital Minority
Cerca Partners Venture Capital Minority
Angel (individual) Minority
Innovation Endeavors Management Company Venture Capital Minority
Lightspeed Venture Partners Venture Capital Minority
You’re viewing 5 of 7 investors. Get the full list »

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Datorama FAQs

  • When was Datorama founded?

    Datorama was founded in 2012.

  • Where is Datorama headquartered?

    Datorama is headquartered in New York, NY.

  • What is the size of Datorama?

    Datorama has 400 total employees.

  • What industry is Datorama in?

    Datorama’s primary industry is Business/Productivity Software.

  • Is Datorama a private or public company?

    Datorama is a Private company.

  • What is the current valuation of Datorama?

    The current valuation of Datorama is .

  • What is Datorama’s current revenue?

    The current revenue for Datorama is .

  • How much funding has Datorama raised over time?

    Datorama has raised $50.8M.

  • Who are Datorama’s investors?

    Cedar Fund, Cerca Partners, , Innovation Endeavors Management Company, and Lightspeed Venture Partners are 5 of 7 investors who have invested in Datorama.

  • Who are Datorama’s competitors?

    Velocidi, Datameer, Klipfolio, DemandJump, and Heap are some of the 59 competitors of Datorama.

  • When was Datorama acquired?

    Datorama was acquired on 20-Aug-2018.

  • Who acquired Datorama?

    Datorama was acquired by Salesforce.

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