SO1 Overview

  • Founded
  • 2012
  • Status
  • Acquired/​Merged
  • Employees
  • 37
  • Latest Deal Type
  • M&A

SO1 General Information


Developer of a retail promotion platform for manufacturers and retailers designed to reach consumers with individualized price promotions. The company's platform develops proprietary algorithms that calculate the product price reduction required to move consumers to change brands, enabling manufacturers and retailers to customize special offers.

Contact Information

Ownership Status
(Operating Subsidiary)
Financing Status
Formerly VC-backed
Primary Industry
Media and Information Services (B2B)
Other Industries
Business/Productivity Software
Primary Office
  • Rother Straße 20
  • 10245 Berlin
  • Germany
+49 030 00000000
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SO1 Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
3. Merger/Acquisition 13-Mar-2020 Completed Generating Revenue
2. Accelerator/Incubator 13-Oct-2017 Completed Generating Revenue
1. Early Stage VC (Series A) 27-Aug-2013 Completed Startup
To view SO1’s complete valuation and funding history, request access »

SO1 Comparisons

HQ Location
Total Raised
Post Valuation
Last Financing Details
Developer of a retail promotion platform for manufacturers and retailers designed to reach consumers with individualized
Media and Information Services (B2B)
Berlin, Germany
37 As of 2020


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New York, NY
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Bangalore, India
00 As of 0000
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SO1 Competitors (51)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Yotpo Venture Capital-Backed New York, NY 000 00000 00000000000 00000
000 000000 Venture Capital-Backed Bangalore, India 00 000.00 0000000000 0 000.00
00000000000 Formerly VC-backed Walnut, CA 00 00000 000000&0 00000
000000 Private Equity-Backed Lehi, UT 00 000.00 000000000000 000.00
00000000 000000000 Venture Capital-Backed Noida, India 000 000 0000000000 0 000
You’re viewing 5 of 51 competitors. Get the full list »

SO1 Executive Team (8)

Name Title Board Seat Contact Info
Raimund Bau Co-Founder, Managing Director & Chief Executive Officer
Hendrik da Cruz Director, Information Technology & Operations
Dieter Ebbers Chief Evangelist
Sebastian Gabel Co-Founder & Chief AI Officer
Alexandra Pommer Head of Finance
You’re viewing 5 of 8 executive team members. Get the full list »

SO1 Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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SO1 Former Investors (4)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
Analyx ventures Corporation Minority 000 0000 000000 0
Microsoft for Startups Accelerator/Incubator Minority 000 0000 000000 0
Shortcut Ventures Venture Capital Minority 000 0000 000000 0
Target Partners Venture Capital Minority 000 0000 000000 0
To view SO1’s complete investors history, request access »