Bluecore Overview

  • Year Founded
  • 2013

Year Founded

  • Status
  • Private

  • Employees
  • 394

Employees

  • Latest Deal Type
  • Series E

  • Latest Deal Amount
  • $125M

  • Investors
  • 18

Bluecore General Information

Description

Developer of an AI-driven retail marketing platform designed to empower marketers to make decisions based on massive data sets, across all channels. The company's platform individualizes customer interactions across email, website, display, and social by unifying product catalog and customer behavior data, enabling businesses to acquire, retain, and grow their shopper base.

Contact Information

Formerly Known As
TriggerMail
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Corporate Office
  • 222 Broadway
  • 16th Floor
  • New York, NY 10038
  • United States
+1 (917)
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Corporate Office
  • 222 Broadway
  • 16th Floor
  • New York, NY 10038
  • United States
+1 (917)

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Bluecore Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
9. Later Stage VC (Series E) 30-Sep-2021 $125M Completed Generating Revenue
8. Later Stage VC (Series D) 26-May-2020 Completed Generating Revenue
7. Later Stage VC (Series C) 14-Sep-2017 Completed Generating Revenue
6. Accelerator/Incubator 01-Jan-2017 Completed Generating Revenue
5. Early Stage VC (Series B) 04-Feb-2016 Completed Generating Revenue
4. Early Stage VC (Series A) 29-Sep-2014 Completed Startup
3. Seed Round 05-Aug-2013 Completed Startup
2. Accelerator/Incubator 27-Jun-2013 $20K $20K Completed Startup
1. University Spin-Out 01-Jan-2013 Completed Startup
To view Bluecore’s complete valuation and funding history, request access »

Bluecore Cap Table

Stock # of Shares
Authorized
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Series E
Series D
Series C
Series B
Series A 6,999,770 $0.000100 8% $0.87 $0.87 1x $0.87 9.09%
Seed 3,400,164 $0.000100 8% $0.33 $0.33 1x $0.33 4.42%
To view Bluecore’s complete cap table history, request access »

VC Exit Predictor

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Opportunity Score

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Exit Type

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Bluecore Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of an AI-driven retail marketing platform designed to empower marketers to make decisions based on massive dat
Business/Productivity Software
New York, NY
394 As of 2025

San Francisco, CA
 

San Francisco, CA
 
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Bluecore Competitors (62)

One of Bluecore’s 62 competitors is Iterable, a Venture Capital-Backed company based in San Francisco, CA.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Iterable Venture Capital-Backed San Francisco, CA
Extole Venture Capital-Backed San Francisco, CA
Yotpo Venture Capital-Backed Tel Aviv, Israel
Groupe Positive Private Equity-Backed Hem, France
Hootsuite Venture Capital-Backed Vancouver, Canada
You’re viewing 5 of 62 competitors. Get the full list »

Bluecore Patents

Bluecore Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-20200387936-A1 Smart campaign with autopilot features Active 06-Jun-2019
US-11847671-B2 Smart campaign with autopilot features Active 06-Jun-2019
US-20240127292-A1 Artificially intelligent smart campaigns Pending 06-Jun-2019
US-11238502-B2 Experience optimization Active 02-Apr-2019
US-20200320580-A1 Experience optimization Active 02-Apr-2019 G06Q30/0271
To view Bluecore’s complete patent history, request access »

Bluecore Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

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Bluecore Investors (18)

Investor Name Investor Type Holding Investor Since Participating Rounds
Silver Lake PE/Buyout Minority
Corazon Group Venture Capital Minority
Gaingels Venture Capital Minority
Angel (individual) Minority
Angel (individual) Minority
You’re viewing 5 of 18 investors. Get the full list »

Bluecore Acquisitions (2)

Bluecore’s most recent deal was a Merger/Acquisition with Alby. The deal was made on 12-Nov-2024.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Alby 12-Nov-2024 Merger/Acquisition Business/Productivity Software
Betaout 10-Jul-2018 Merger/Acquisition Business/Productivity Software
To view Bluecore’s complete acquisitions history, request access »

Bluecore Affiliates

Subsidiaries (1)

Name Industry Location Year Founded
Alby New York, NY 2021

Bluecore FAQs

  • When was Bluecore founded?

    Bluecore was founded in 2013.

  • Where is Bluecore headquartered?

    Bluecore is headquartered in New York, NY.

  • What is the size of Bluecore?

    Bluecore has 394 total employees.

  • What industry is Bluecore in?

    Bluecore’s primary industry is Business/Productivity Software.

  • Is Bluecore a private or public company?

    Bluecore is a Private company.

  • What is the current valuation of Bluecore?

    The current valuation of Bluecore is .

  • What is Bluecore’s current revenue?

    The current revenue for Bluecore is .

  • How much funding has Bluecore raised over time?

    Bluecore has raised $238M.

  • Who are Bluecore’s investors?

    Silver Lake, Corazon Group, Gaingels, , and are 5 of 18 investors who have invested in Bluecore.

  • Who are Bluecore’s competitors?

    Iterable, Extole, Yotpo, Groupe Positive, and Hootsuite are some of the 62 competitors of Bluecore.

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