Greencross Overview

  • Founded
  • 1994
  • Status
  • Private
  • Employees
  • 6,000
  • Latest Deal Type
  • Buyout/​LBO
  • Financing Rounds
  • 7
  • Investments
  • 27

Greencross General Information


Greencross is a pet care retailer and provider of veterinary services with around 9% share of the highly fragmented pet care market. It was formerly only a veterinary clinic consolidator, but a merger with Mammoth in late 2013 integrated it into pet retailing, and it is poised to rapidly expand this part of the business. It has around 200 clinics for veterinary services and 250 retail stores. The retail segment also offers grooming, washing, boarding, and adoption. The veterinary services segment provides general consultations, surgery, animal behaviour training, dermatology, cardiology, ophthalmology, and dentistry.

Contact Information

Ownership Status
Privately Held (backing)
Financing Status
Private Equity-Backed
Primary Industry
Clinics/Outpatient Services
Other Industries
Other Healthcare Services
Food Products
Primary Office
  • 6/372 Eastern Valley Way
  • Chatswood, New South Wales 2067
  • Australia
+61 1300 000 000
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Greencross Valuation & Funding

Deal Type Date Amount Valuation/
Post-Val Status Debt

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Greencross Executive Team (17)

Name Title Board Seat Contact Info
Simon Hickey Board Member, Chief Executive Officer & Managing Director
Lucas Barry Chief Financial Officer
Vincent Pollaers Chief Human Resources Officer & General Counsel and Company Secretary
Tania Whyte Chief Customer Officer
Richard Bowker Chief Merchant
You’re viewing 5 of 17 executive team members. Get the full list »

Greencross Board Members (7)

Name Representing Role Since
00000 0000000000 Greencross Board Member 000 0000
000000000 00000 Greencross Board Member 000 0000
0000 000000 Greencross Board Member 000 0000
0000000 00000 Greencross Board Member 000 0000
000000 00000 00000 Greencross Chairman & Non-Executive Director 000 0000
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Greencross Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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Greencross Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Greencross Investments & Acquisitions (27)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
0000 0000000 17-Jul-2014 000000000000000000 00000 Specialty Retail 0000000 00000
00000 000000 00000 29-Apr-2014 000000000000000000 00000 Other Healthcare Services
0000000000 0000000 16-Apr-2014 000000000000000000 00000 Clinics/Outpatient Services 0000000 00000
000000000 00000 00 11-Mar-2014 000000000000000000 00.000 Clinics/Outpatient Services 0000000 00000
Riverside Veterinary Surgery 04-Mar-2014 Merger/Acquisition 00.000 Hospitals/Inpatient Services
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Greencross Subsidiaries (3)

Company Name Industry Location Founded
Mammoth Pet Supplies Specialty Retail Cloverdale, Australia 2005
000000000 00000000 Other Healthcare Services Glen Waverley, Australia 0000
0000 0000000 Specialty Retail Osborne Park, Australia 0000
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Greencross Exits (1)

Company Name Exit Date Exit Type Exit Size Status Buyers
0000 0000 00000000 17-Nov-2008 000000000000000000 Completed
  • 0000000000
To view Greencross’s complete exits history, request access »