DevaCurl Overview

  • Year Founded
  • 1994

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 200

Employees

  • Latest Deal Type
  • 2ndary - Private

  • Financing Rounds
  • 7

DevaCurl General Information

Description

Manufacturer of hair care products intended to serve individuals with wavy, curly, and coily hair. The company specializes in hair cleansers, conditioners, styling products, treatments, serums, and hair care accessories, enabling customers to cleanse, nourish, style, and maintain textured hair.

Contact Information

Website
www.devacurl.com
Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Formerly PE-Backed
Corporate Office
  • 5800 Bristol Parkway
  • Culver City, CA 90230
  • United States
+1 (212)
Primary Industry
Personal Products
Parent Company
Henkel
Vertical(s)
Manufacturing, Beauty
Corporate Office
  • 5800 Bristol Parkway
  • Culver City, CA 90230
  • United States
+1 (212)

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DevaCurl Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA		 Post-Val Status Debt

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DevaCurl Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Manufacturer of hair care products intended to serve individuals with wavy, curly, and coily hair. The company specializ
Personal Products
Culver City, CA
200 As of 2019

Dallas, TX

Boston, MA
 
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DevaCurl Competitors (15)

One of DevaCurl’s 15 competitors is Cantu Beauty, a Private Equity-Backed company based in Dallas, TX.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Cantu Beauty Private Equity-Backed Dallas, TX
Living Proof Formerly VC-backed Boston, MA
Pureology Formerly PE-Backed Irvine, CA
Stranded Hair Group Corporation Manchester, United Kingdom
CurlMix Venture Capital-Backed Chicago, IL
You’re viewing 5 of 15 competitors. Get the full list »

DevaCurl Patents

  • 9

    Total Documents Applications and Grants

  • Total Patents Families

  • 5

    Granted

  • Pending

  • Expiring in next 12 mo

DevaCurl Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-D670861-S1 Accessory for a hair dryer Active 06-Aug-2010
AU-2007281051-A1 Accessory for use together with hair dryers Active 04-Aug-2006
AU-2007281051-B2 Accessory for use together with hair dryers Inactive 04-Aug-2006
CA-2658888-A1 Accessory for use together with hair dryers Active 04-Aug-2006
CA-2658888-C Accessory for use together with hair dryers Inactive 04-Aug-2006 A45D20/12
To view DevaCurl’s complete patent history, request access »

DevaCurl Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

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Majestic Referring Domains

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DevaCurl Former Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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DevaCurl FAQs

  • When was DevaCurl founded?

    DevaCurl was founded in 1994.

  • Where is DevaCurl headquartered?

    DevaCurl is headquartered in Culver City, CA.

  • What is the size of DevaCurl?

    DevaCurl has 200 total employees.

  • What industry is DevaCurl in?

    DevaCurl’s primary industry is Personal Products.

  • Is DevaCurl a private or public company?

    DevaCurl is a Private company.

  • What is DevaCurl’s current revenue?

    The current revenue for DevaCurl is .

  • How much funding has DevaCurl raised over time?

    DevaCurl has raised $57.3M.

  • Who are DevaCurl’s investors?

    Ares Private Equity Group, Originate, Seawall Capital, and Tengram Capital Partners have invested in DevaCurl.

  • Who are DevaCurl’s competitors?

    Cantu Beauty, Living Proof, Pureology, Stranded Hair Group, and CurlMix are some of the 15 competitors of DevaCurl.

  • When was DevaCurl acquired?

    DevaCurl was acquired on 01-Jul-2026.

  • Who acquired DevaCurl?

    DevaCurl was acquired by Henkel.

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