Violet Grey Overview

  • Year Founded
  • 2012

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 40

Employees

  • Latest Deal Type
  • M&A
  • (Announced)

Violet Grey General Information

Description

Operator of an online e-commerce portal and offline retail chain created to sell branded beauty care and wellness products. The company offers makeup products that include cleansers, toners, eye care products, body treatment products, sun care products, and makeup removers, enabling consumers to purchase beauty care products through both a physical store and an online platform.

Contact Information

Formerly Known As
Snob
Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Formerly VC-backed
Primary Industry
Specialty Retail
Other Industries
Internet Retail
Personal Products
Parent Company
Corporate Office
  • The Bloc, 700 South Flower Street
  • Los Angeles, CA 90017
  • United States
+1 (323) 000-0000

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Violet Grey Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
8. Merger/Acquisition 17-Oct-2023 Announced Generating Revenue
7. Merger/Acquisition 28-Jan-2022 000.00 000.00 000.00 Completed Generating Revenue
6. Debt - General 07-May-2020 00.000 000.00 Completed Generating Revenue
5. Accelerator/Incubator 000.00 Completed Generating Revenue
4. Later Stage VC (Series C) 09-Oct-2018 000.00 000.00 000.00 Completed Generating Revenue
3. Early Stage VC (Series B) 30-Aug-2016 000.00 000.00 000.00 Completed Startup
2. Early Stage VC (Series A) 12-Mar-2014 $7.3M $9.3M 000.00 Completed Startup
1. Early Stage VC 10-Dec-2013 $2M $2M Completed Startup
To view Violet Grey’s complete valuation and funding history, request access »

Violet Grey Cap Table

Stock # of Shares
Authorized
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Series C 0,000,000 00.000000 00.00 00.00 00 00.00 0.000
Series B 0,000,000 00.000000 00.00 00.00 00 00.00 00.000
Series A1 900,000 $0.000010 $3.29 $3.29 1x $3.29 6.08%
Series A 2,600,000 $0.000010 $3.29 $3.29 1x $3.29 17.57%
To view Violet Grey’s complete cap table history, request access »

Violet Grey Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Operator of an online e-commerce portal and offline retail chain created to sell branded beauty care and wellness produc
Specialty Retail
Los Angeles, CA
40 As of 2023
000.00
000000&0

000000

x ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate veli
00000000 000000
Lindon, UT
00 As of 0000
00000 0000-00-00
000000&0

0000 0

nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa q
00000000 000000
London, United Kingdom
000 As of 0000
00.000
00000 0000-00-00
000000&0 00.000
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Violet Grey Competitors (33)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
DermStore Formerly VC-backed Lindon, UT 00 000000&0
Cult Beauty Formerly VC-backed London, United Kingdom 000 00.000 000000&0 00.000
Beautylish Venture Capital-Backed San Francisco, CA 000 000.00 000000 - 000 000.00
Birchbox Formerly PE-Backed New York, NY 000 000.00 000000&0
Mented Cosmetics Venture Capital-Backed New York, NY 0 00.00 000000000000 00.00
You’re viewing 5 of 33 competitors. Get the full list »

Violet Grey Executive Team (18)

Name Title Board Seat Contact Info
Ashley Lau Chief Executive Officer
Maureen Case President
Cassandra Grey Co-Founder, Creative Director, & Chairman
Tiffany Bensley Co-Founder & Strategic Advisor
You’re viewing 4 of 18 executive team members. Get the full list »

Violet Grey Board Members (9)

Name Representing Role Since
Cassandra Grey Violet Grey Co-Founder, Creative Director, & Chairman 000 0000
Jill Scalamandre Self Board Member 000 0000
Marc Rey Self Board Member 000 0000
You’re viewing 3 of 9 board members. Get the full list »

Violet Grey Signals

Growth Rate

0.80% Weekly
Growth
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers

5.5k

Similarweb Unique Visitors

15.0K

Majestic Referring Domains

314

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Violet Grey Former Investors (13)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
Beauty Incubator Group Accelerator/Incubator Minority 000 0000 000000 0
Beechwood Capital Venture Capital Minority 000 0000 000000 0
Fernbrook Capital Management Venture Capital Minority 000 0000 000000 0
Lerer Hippeau Venture Capital Minority 000 0000 000000 0
M13 Venture Capital Minority 000 0000 000000 0
You’re viewing 5 of 13 investors. Get the full list »

Violet Grey FAQs

  • When was Violet Grey founded?

    Violet Grey was founded in 2012.

  • Who is the founder of Violet Grey?

    Cassandra Grey, Ariella Feldman JD, Tiffany Bensley, and Daniel Ice are the founders of Violet Grey.

  • Who is the CEO of Violet Grey?

    Ashley Lau is the CEO of Violet Grey.

  • Where is Violet Grey headquartered?

    Violet Grey is headquartered in Los Angeles, CA.

  • What is the size of Violet Grey?

    Violet Grey has 40 total employees.

  • What industry is Violet Grey in?

    Violet Grey’s primary industry is Specialty Retail.

  • Is Violet Grey a private or public company?

    Violet Grey is a Private company.

  • What is Violet Grey’s current revenue?

    The current revenue for Violet Grey is 000000.

  • How much funding has Violet Grey raised over time?

    Violet Grey has raised $33.8M.

  • Who are Violet Grey’s investors?

    Beauty Incubator Group, Beechwood Capital, Fernbrook Capital Management, Lerer Hippeau, and M13 are 5 of 13 investors who have invested in Violet Grey.

  • Who are Violet Grey’s competitors?

    DermStore, Cult Beauty, Beautylish, Birchbox, and Mented Cosmetics are some of the 33 competitors of Violet Grey.

  • When was Violet Grey acquired?

    Violet Grey was acquired on 17-Oct-2023.

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