VIOLET GREY Overview

  • Founded
  • 2012
Founded
  • Status
  • Private
  • Employees
  • 26
Employees
  • Latest Deal Type
  • M&A
  • (Upcoming)
  • Investors
  • 10

VIOLET GREY General Information

Description

Provider of an online marketplace intended to sell beauty care products. The company's marketplace offers makeup products that include cleansers, toners, eye care products, body treatment products, sun care products and makeup removers, enabling consumers to purchase beauty care products through both a physical store and an online.

Contact Information

Formerly Known As
Snob
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Primary Industry
Specialty Retail
Other Industries
Personal Products
Internet Retail
Primary Office
  • 8452 Melrose Place
  • Los Angeles, CA 90069
  • United States
+1 (323) 000-0000

VIOLET GREY Timeline

2017201820192020
Financing Round
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VIOLET GREY Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
6. Merger/Acquisition Upcoming Generating Revenue
5. Debt - General 07-May-2020 00.000 000.00 Completed Generating Revenue
4. Later Stage VC (Series C) 14-Feb-2018 000.00 000.00 000.00 Completed Generating Revenue
3. Early Stage VC (Series B) 30-Aug-2016 000.00 000.00 000.00 Completed Startup
2. Early Stage VC (Series A) 12-Mar-2014 $7.3M $9.3M 000.00 Completed Startup
1. Early Stage VC 10-Dec-2013 $2M $2M Completed Startup
To view VIOLET GREY’s complete valuation and funding history, request access »

VIOLET GREY Cap Table

Stock # of Shares
Authorized
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Series C 0,000,000 00.000000 00.00 00.00 00 00.00 0.000
Series B 0,000,000 00.000000 00.00 00.00 00 00.00 00.000
Series A1 900,000 $0.000010 $3.29 $3.29 1x $3.29 6.08%
Series A 2,600,000 $0.000010 $3.29 $3.29 1x $3.29 17.57%
To view VIOLET GREY’s complete cap table history, request access »

VIOLET GREY Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last Financing Details
Provider of an online marketplace intended to sell beauty care products. The company's marketplace offers makeup product
Specialty Retail
Los Angeles, CA
26 As of 2015
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New York, NY
00 As of 0000
000.00
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Louisville, KY
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VIOLET GREY Competitors (31)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Birchbox Private Equity-Backed New York, NY 00 000.00 0000000 0000 000.00
000000000 Formerly VC-backed Louisville, KY 000000&0
0000000000 Venture Capital-Backed San Francisco, CA 00 000.00 000000000 - 000.00
0000 000000 000000 Private Equity-Backed Whiting, VT 000 000000000 -
00000 Venture Capital-Backed Encino, CA 000 0000000000 0 000
You’re viewing 5 of 31 competitors. Get the full list »

VIOLET GREY Executive Team (14)

Name Title Board Seat Contact Info
April Uchitel Chief Executive Officer
Maureen Case President
Neil Kee Chief Financial Officer & Chief Operating Officer
Cassandra Grey Founder, President, CCO & Board Member
Tiffany Bensley Senior Vice President of Brand Management and Innovation & Co-Founder
You’re viewing 5 of 14 executive team members. Get the full list »

VIOLET GREY Board Members (8)

Name Representing Role Since
Aviv Nevo Self Board Member 000 0000
Cassandra Grey VIOLET GREY Founder, President, CCO & Board Member 000 0000
Jill Scalamandre Self Board Member 000 0000
Marc Rey Self Board Member 000 0000
Marigay McKee Self Board Member 000 0000
You’re viewing 5 of 8 board members. Get the full list »

VIOLET GREY Signals

Growth Rate

0.80% Weekly
Growth
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers

5.5k

Similarweb Unique Visitors

15.0K

Majestic Referring Domains

314

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VIOLET GREY Investors (10)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
Fernbrook Capital Management LLC Venture Capital Minority 000 0000 000000 0
M13 Venture Capital Minority 000 0000 000000 0
Shiseido Company Corporation Minority 000 0000 000000 0
Beechwood Capital Venture Capital Minority 000 0000 000000 0
Marker Venture Capital Minority 000 0000 000000 0
You’re viewing 5 of 10 investors. Get the full list »