LoyaltyLion Overview

  • Year Founded
  • 2012

Year Founded

  • Status
  • Private

  • Employees
  • 62

Employees

  • Latest Deal Type
  • 2ndary - Private

  • Investors
  • 8

LoyaltyLion General Information

Description

Developer of a data-driven loyalty and engagement software designed to power e-commerce growth. The company's platform offers an online loyalty and engagement program that increases purchase frequency, improves customer retention, and encourages referrals, enabling businesses to track customer activity and accelerate their existing marketing efforts.

Contact Information

Website
www.loyaltylion.com
Formerly Known As
Prizgo
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Corporate Office
  • 20 Farringdon Street
  • HubHub LoyaltyLion
  • London EC4A 4EN
  • England, United Kingdom
+44 020
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Vertical(s)
SaaS, Marketing Tech, TMT
Corporate Office
  • 20 Farringdon Street
  • HubHub LoyaltyLion
  • London EC4A 4EN
  • England, United Kingdom
+44 020

Want detailed data on 11M+ companies?

What you see here scratches the surface

Request a free trial

Want to dig into this profile?

We’ll help you find what you need

Learn more

LoyaltyLion Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
10. Secondary Transaction - Private Completed Generating Revenue
9. Debt - General 20-Sep-2022 Completed Generating Revenue
8. Later Stage VC (Series A) 12-Mar-2021 Completed Generating Revenue
7. Later Stage VC (Series A) 30-Nov-2017 Completed Generating Revenue
6. Early Stage VC 17-Feb-2016 Completed Generating Revenue
5. Early Stage VC 07-Aug-2015 Completed Generating Revenue
4. Early Stage VC 30-Jan-2015 Completed Generating Revenue
3. Seed Round 02-Apr-2014 Completed Generating Revenue
2. Equity Crowdfunding 01-Dec-2013 $32.2K $62K Completed Generating Revenue
1. Accelerator/Incubator 03-Sep-2012 $29.8K $29.8K Completed Generating Revenue
To view LoyaltyLion’s complete valuation and funding history, request access »

LoyaltyLion Cap Table

Stock # of Shares
Authorized		 Par Value Dividend Rate (%) Original
Issue Price		 Liquidation Liquidation
Pref. Multiple		 Conversion Price % Owned
Series A
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary 151,200 $0.000139 $0.18 $0.18 1x $0.18 0.58%
Ordinary 105,900 $0.000139 $0.17 $0.17 1x $0.17 0.41%
To view LoyaltyLion’s complete cap table history, request access »

VC Exit Predictor

See how our proprietary methodology utilizes historical data sets to synthesize the likelihood of an acquisition, IPO, or no exit event. Get a detailed look at the calculations behind our predictions.

Opportunity Score

Calculated using Exit Type probabilities, the company’s stage, and PitchBook’s historical returns data.

Exit Type

Evaluates the likelihood of a successful exit for investors, and the most likely exit type.

Request a free trial

LoyaltyLion Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of a data-driven loyalty and engagement software designed to power e-commerce growth. The company's platform o
Business/Productivity Software
London, United Kingdom
62 As of 2026

San Antonio, TX
 

Chicago, IL
 
Add Comparison

PitchBook’s comparison feature gives you a side-by-side look at key metrics for similar companies. Personalize which data points you want to see and create visualizations instantly.

Request a free trial

LoyaltyLion Competitors (34)

One of LoyaltyLion’s 34 competitors is TrueLoyal, a Private Equity-Backed company based in San Antonio, TX.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
TrueLoyal Private Equity-Backed San Antonio, TX
Belly (Business/Productivity Software) Formerly VC-backed Chicago, IL
Yotpo Venture Capital-Backed Tel Aviv, Israel
SailPlay Formerly VC-backed New York, NY
LoyaltyMatch Formerly Accelerator/Incubator backed Kitchener, Canada
You’re viewing 5 of 34 competitors. Get the full list »

LoyaltyLion Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

PitchBook’s non-financial metrics help you gauge a company’s traction and growth using web presence and social reach.

Request a free trial

LoyaltyLion Investors (8)

Investor Name Investor Type Holding Investor Since Participating Rounds
Angel (individual) Minority
Angel (individual) Minority
Foresight Group Asset Manager Minority
Kennet Partners Growth/Expansion Minority
Angel (individual) Minority
You’re viewing 5 of 8 investors. Get the full list »

Ready to get started?

Request a free trial

LoyaltyLion FAQs

  • When was LoyaltyLion founded?

    LoyaltyLion was founded in 2012.

  • Where is LoyaltyLion headquartered?

    LoyaltyLion is headquartered in London, United Kingdom.

  • What is the size of LoyaltyLion?

    LoyaltyLion has 62 total employees.

  • What industry is LoyaltyLion in?

    LoyaltyLion’s primary industry is Business/Productivity Software.

  • Is LoyaltyLion a private or public company?

    LoyaltyLion is a Private company.

  • What is LoyaltyLion’s current revenue?

    The current revenue for LoyaltyLion is .

  • How much funding has LoyaltyLion raised over time?

    LoyaltyLion has raised $15.9M.

  • Who are LoyaltyLion’s investors?

    , , Foresight Group, Kennet Partners, and are 5 of 8 investors who have invested in LoyaltyLion.

  • Who are LoyaltyLion’s competitors?

    TrueLoyal, Belly (Business/Productivity Software), Yotpo, SailPlay, and LoyaltyMatch are some of the 34 competitors of LoyaltyLion.

Data Transparency

  • Meet our data hygiene team

    Discover how our experts ensure you’re getting the most accurate financial data in the industry.

    Read more

  • How PitchBook sources data

    Our data operations team has logged over 3.5 million hours researching, organizing, and integrating the information you need most.

    Discover our process