Shiny Ads Overview

  • Year Founded
  • 2009

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 5

Employees

  • Latest Deal Type
  • M&A

  • Latest Deal Amount
  • $4.11M

Shiny Ads General Information

Description

Provider of an advertising platform intended to facilitate advertising purchase. The company's platform offers end-to-end programmatic direct advertising services, enabling digital publishers to remove inefficiencies of selling and buying inventory.

Contact Information

Website
www.shinyads.com
Ownership Status
Acquired/Merged
Financing Status
Formerly VC-backed
Corporate Office
  • 174 Spadina Avenue
  • Unit 406
  • Toronto, Ontario M5T 2C2
  • Canada
Primary Industry
Media and Information Services (B2B)
Other Industries
Automation/Workflow Software
Acquirer
Magnite
Vertical(s)
AdTech, TMT
Corporate Office
  • 174 Spadina Avenue
  • Unit 406
  • Toronto, Ontario M5T 2C2
  • Canada

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Shiny Ads Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
7. Merger/Acquisition 20-Oct-2014 $4.11M Completed Generating Revenue
6. Accelerator/Incubator 07-Jun-2013 Completed Generating Revenue
5. Early Stage VC 29-Mar-2013 Completed Generating Revenue
4. Early Stage VC 29-Sep-2012 Completed Generating Revenue
3. Early Stage VC 01-Feb-2012 Completed Generating Revenue
2. Seed Round 23-Mar-2011 $500K $500K Completed Generating Revenue
1. Accelerator/Incubator 01-Jan-2011 Completed Generating Revenue
To view Shiny Ads’s complete valuation and funding history, request access »

Shiny Ads Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Shiny Ads Former Investors (8)

Investor Name Investor Type Holding Investor Since Participating Rounds
C100 Accelerator/Incubator Minority
Canadian Technology Accelerator Accelerator/Incubator Minority
Cowen Equity PE/Buyout Minority
Gerard Buckley Angel (individual) Minority
Intertainment Media Corporation Minority
You’re viewing 5 of 8 investors. Get the full list »

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Shiny Ads FAQs

  • When was Shiny Ads founded?

    Shiny Ads was founded in 2009.

  • Who is the founder of Shiny Ads?

    Roy Pereira is the founder of Shiny Ads.

  • Where is Shiny Ads headquartered?

    Shiny Ads is headquartered in Toronto, Canada.

  • What is the size of Shiny Ads?

    Shiny Ads has 5 total employees.

  • What industry is Shiny Ads in?

    Shiny Ads’s primary industry is Media and Information Services (B2B).

  • Is Shiny Ads a private or public company?

    Shiny Ads is a Private company.

  • What is the current valuation of Shiny Ads?

    The current valuation of Shiny Ads is .

  • What is Shiny Ads’s current revenue?

    The current revenue for Shiny Ads is .

  • How much funding has Shiny Ads raised over time?

    Shiny Ads has raised $1.67M.

  • Who are Shiny Ads’s investors?

    C100, Canadian Technology Accelerator, Cowen Equity, Gerard Buckley, and Intertainment Media are 5 of 8 investors who have invested in Shiny Ads.

  • When was Shiny Ads acquired?

    Shiny Ads was acquired on 20-Oct-2014.

  • Who acquired Shiny Ads?

    Shiny Ads was acquired by Magnite.

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