Baozun Commerce Overview

  • Year Founded
  • 2007

Year Founded

  • Status
  • Public

  • Employees
  • 6,762

Employees

  • Stock Symbol
  • 09991

Stock Symbol

  • Investments
  • 16

  • Share Price
  • $1.11
  • (As of Friday Closing)

Baozun Commerce General Information

Description

Baozun Inc is engaged to provide its customers with end-to-end e-commerce solutions including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment, as well as the holistic brand management, including tactic positioning, branding and marketing, retail and e-commerce operations, supply chain and logistics, and technology empowerment. It has two operating segments: E-Commerce (encompassing BEC and BZI) and Brand Management (representing BBM). The company generates maximum of its revenue from E-Commerce (encompassing BEC and BZI) segment.

Contact Information

Website
www.baozun.com
Formerly Known As
Baozun Cayman Inc.
Ownership Status
Publicly Held
Financing Status
Formerly VC-backed
Corporate Office
  • Number 510 Shuzhi Building
  • Jiangchang West Road
  • Shanghai, 200436
  • China
+86 021
Primary Industry
IT Consulting and Outsourcing
Other Industries
Logistics
Media and Information Services (B2B)
Stock Exchange
HKG
Vertical(s)
Corporate Office
  • Number 510 Shuzhi Building
  • Jiangchang West Road
  • Shanghai, 200436
  • China
+86 021

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Baozun Commerce Stock Performance

As of 13-Nov-2026, Baozun Commerce’s stock price is $1.11. Its current market cap is $194M with 174M shares.

(As of Friday Closing)

Stock Price Previous Close 52 wk Range Market Cap Shares Average Volume EPS
$1.11 $1.14 $0.72 - $1.25 $194M 174M 15.8K -$0.11

Baozun Commerce Financials Summary

As of 30-Jun-2026, Baozun Commerce has a trailing 12-month revenue of $1.49B.

In Thousands,
USD
TTM 30-Jun-2026 FY 2025 31-Dec-2025 FY 2024 31-Dec-2024 FY 2023 31-Dec-2023
EV 347,233 390,029 450,757 337,208
Revenue 1,493,777 1,382,984 1,313,118 1,245,535
EBITDA 20,695 973 17,016 (872)
Net Income (19,365) (33,666) (25,810) (39,354)
Total Assets 1,408,686 1,385,098 1,398,200 1,477,651
Total Debt 312,291 324,761 345,622 388,572
Public Fundamental Data provided by Morningstar, Inc. disclaimer

Baozun Commerce Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA
Post-Val Status Debt

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Baozun Commerce Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Baozun Inc is engaged to provide its customers with end-to-end e-commerce solutions including the sales of apparel, home
IT Consulting and Outsourcing
Shanghai, China
6,762 As of 2025

Bengaluru, India
 

Gurugram, India
 
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Baozun Commerce Competitors (28)

One of Baozun Commerce’s 28 competitors is Tenovia Solutions, a Corporation company based in Bengaluru, India.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Tenovia Solutions Corporation Bengaluru, India
StoreHippo Venture Capital-Backed Gurugram, India
Vinculum (Business/Productivity Software) Venture Capital-Backed Noida, India
Ace Turtle Venture Capital-Backed Bangalore, India
Rithum (Media and Information Services) Private Equity-Backed Atlanta, GA
You’re viewing 5 of 28 competitors. Get the full list »

Baozun Commerce Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Baozun Commerce Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Baozun Commerce Investments & Acquisitions (16)

Baozun Commerce’s most recent deal was a Merger/Acquisition with Hangzhou Location Information Technology. The deal was made on 22-Nov-2023.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Hangzhou Location Information Technology 22-Nov-2023 Merger/Acquisition Clothing
ABG Hunter 28-Aug-2023 Corporate Asset Purchase Legal Services (B2B)
Gap (Shanghai) Commercial 01-Feb-2023 Merger/Acquisition Clothing
Lanvin Group 14-Dec-2022 PIPE Clothing
Original Taste 17-May-2022 Early Stage VC Food Products
You’re viewing 5 of 16 investments and acquisitions. Get the full list »

Baozun Commerce ESG

Risk Overview

Risk Rating

Updated April, 30, 2024

25.19 | Med Risk

Risk Scale

A lower score indicates better sustainability

Negl

0-10

Low

10-20

Med

20-30

High

30-40

Severe

40+

Exposure

Exposure refers to the extent to which a company is exposed to different material ESG issues

Management

Management is related to actions taken to manage ESG issues

Peers Analysis

Peer performance insights compare the company’s ESG performance to the performance of selected peers to help inform future ESG decisions and drive internal performance improvements.

Global

Covered Companies

of 16,216

Rank

Percentile

Software & Services

Industry

of 1,111

Rank

Percentile

Internet Software and Services

Subindustry

of 243

Rank

Percentile

To view Baozun Commerce’s complete esg history, request access »

Baozun Commerce Exits (2)

Baozun Commerce’s most recent exit was on 14-Dec-2022 from Lanvin Group. The exit was categorized as with 7 buyers.

Company Name Exit Date Exit Type Exit Size Status Buyers
Lanvin Group 14-Dec-2022 Completed
  • 7 buyers
Beabloo 25-May-2015 Later Stage VC Completed
  • 5 buyers
To view Baozun Commerce’s complete exits history, request access »

Baozun Commerce Affiliates

Subsidiaries (3)

Name Industry Location Year Founded
Baotong E-logistics Suzhou, China 2016
More Fun Information Technology Shanghai, China 2013
Shanghai Yi Shang Network Information Co. Shanghai, China 2008

Baozun Commerce FAQs

  • When was Baozun Commerce founded?

    Baozun Commerce was founded in 2007.

  • Where is Baozun Commerce headquartered?

    Baozun Commerce is headquartered in Shanghai, China.

  • What is the size of Baozun Commerce?

    Baozun Commerce has 6,762 total employees.

  • What industry is Baozun Commerce in?

    Baozun Commerce’s primary industry is IT Consulting and Outsourcing.

  • Is Baozun Commerce a private or public company?

    Baozun Commerce is a Public company.

  • What is Baozun Commerce’s stock symbol?

    The ticker symbol for Baozun Commerce is 09991.

  • What is the current stock price of Baozun Commerce?

    As of 13-Nov-2026 the stock price of Baozun Commerce is $1.11.

  • What is the current market cap of Baozun Commerce?

    The current market capitalization of Baozun Commerce is $194M.

  • What is Baozun Commerce’s current revenue?

    The trailing twelve month revenue for Baozun Commerce is $1.49B.

  • Who are Baozun Commerce’s competitors?

    Tenovia Solutions, StoreHippo, Vinculum (Business/Productivity Software), Ace Turtle, and Rithum (Media and Information Services) are some of the 28 competitors of Baozun Commerce.

  • What is Baozun Commerce’s annual earnings per share (EPS)?

    Baozun Commerce’s EPS for 12 months was -$0.11.

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