Dr. Florian Heinemann serves as Co-Founding Partner & Partner at Project A. He is a Board Member of Eyeota. He also served as Board Member at kfzteile24 and Lost My Name. He also serves as Advisory Board Member at Onlineprinters. He is the Managing Director of Shirtagram. He is responsible for the areas of marketing, CRM and business intelligence. Before co-founding Project A, he was managing director of Rocket Internet holding the same areas of responsibility (2007-2012). During his time at Rocket, he was mainly involved in TopTarif, eDarling and Zalando/Bigfoot. Prior to Rocket, he was co-founder and managing director of JustBooks/AbeBooks being in charge of marketing and product (1999-2002, exit to Amazon). Then, he was co-heading the online marketing department of Jamba! and the online dating portal iLove (2003-2005, exit to Verisign). In 2006, he was co-founder of the online marketplace antibodies-online.com. Moreover, he has been an investor/business angel in more than 40 startups, e.g. AdScale, Ladenzeile, Netmoms and Tradoria. He holds a doctorate's degree in innovation management/entrepreneurship from RWTH Aachen University. He was a visiting scholar at the Wharton School. His research has been published in leading international journals, such as Strategic Management Journal, Journal of Product Innovation Management, Journal of International Marketing and Zeitschrift für Betriebswirtschaft. He is also an Angel Investor.