Florian Heinemann Overview

  • Investor Type
  • Angel
  • Status
  • Active
  • Professionals
  • 1
  • Investments
  • 24
  • Portfolio
  • 7
  • Exits
  • 15

Florian Heinemann General Information


Dr. Florian Heinemann serves as Co-Founding Partner & Partner at Project A. He serves as a Board Member at Movinga, Electric Playbox, Eyeota, Opinary, kfzteile24 and Lost My Name. He served as m Advisor at ShiftForward. He also serves as Advisory Board Member at Onlineprinters. He is the Managing Director of Shirtagram. He is responsible for the areas of marketing, CRM and business intelligence. Before co-founding Project A, he was managing director of Rocket Internet holding the same areas of responsibility (2007-2012). During his time at Rocket, he was mainly involved in TopTarif, eDarling and Zalando/Bigfoot. Prior to Rocket, he was co-founder and managing director of JustBooks/AbeBooks being in charge of marketing and product (1999-2002, exit to Amazon). Then, he was co-heading the online marketing department of Jamba! and the online dating portal iLove (2003-2005, exit to Verisign). In 2006, he was co-founder of the online marketplace antibodies-online.com. Moreover, he has been an investor/business angel in more than 40 startups, e.g. AdScale, Ladenzeile, Netmoms and Tradoria. He holds a doctorate's degree in innovation management/entrepreneurship from RWTH Aachen University. He was a visiting scholar at the Wharton School. His research has been published in leading international journals, such as Strategic Management Journal, Journal of Product Innovation Management, Journal of International Marketing and Zeitschrift für Betriebswirtschaft. He is also an Angel Investor.

Contact Information

Investor Status
Actively Seeking New Investments
Primary Investor Type
Angel (individual)
Primary Office
  • Berlin
  • Germany

Florian Heinemann Investments (24)

Company Name Deal Date Deal Type Deal Size Industry Company Stage Lead Partner
Mycs 20-Mar-2017 Early Stage VC 000.00 Home Furnishings Generating Revenue 0000000 000000000 00.0
00000000 12-Dec-2016 00000 00000 Personal Products Generating Revenue 0000000 000000000 00.0
0000000000-000000 21-Oct-2016 00000 00000 Internet Retail Generating Revenue 0000000 000000000 00.0
0000000 04-Jan-2016 00000 00000 0000 Logistics Generating Revenue 0000000 000000000 00.0
0000000 26-Aug-2015 00000 00000 00.000 Logistics Generating Revenue 0000000 000000000 00.0
0000000 22-May-2015 0000 00000 00000 Financial Software Generating Revenue 0000000 000000000 00.0
000000000000 13-Oct-2014 0000 00000 Business/Productivity Software Generating Revenue 0000000 000000000 00.0
000000 25-Mar-2014 0000 00000 00000 Other Commercial Services Startup 0000000 000000000 00.0
fromAtoB 27-Nov-2013 Early Stage VC Information Services (B2C) Generating Revenue 0000000 000000000 00.0
Zalando 02-Oct-2013 Later Stage VC Specialty Retail Profitable 0000000 000000000 00.0
You’re viewing 10 of 24 investments. Get the full list »
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Florian Heinemann Exits (15)

Company Name Exit Date Exit Type Exit Size
Cash Payment Solutions 27-Feb-2020 Merger/Acquisition
000000 15-Jun-2018 000 00000
000000000000 23-Mar-2018 000000000000000000
00000000 14-Mar-2018 0000000000
0000000 05-Dec-2016 000000000000000000 000.00
00000000 26-Mar-2015 0000000000
0000000 01-Oct-2014 000 00000
00000000 05-Jun-2014 000000000000000000
Vertical Media 05-Jun-2014 Merger/Acquisition
AdScale 09-Apr-2013 Merger/Acquisition 000.00
You’re viewing 10 of 15 exits. Get the full list »

Florian Heinemann Investments by Industry, Year, and Region

Investments by Industry

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Florian Heinemann Team (1)

Name Title Deals Funds Boards Office
Florian Heinemann Ph.D Angel Investor 00 0 0 Berlin, Germany
To view Florian Heinemann’s complete team members history, request access »

Florian Heinemann Co-Investors (22)

Name With Exits Lead Partner Series Industry
David Khalil 2 0 Series chart Industry bar
Global Founders Capital 0 0 Series chart Industry bar
Lukas Brosseder 0 0 Series chart Industry bar
Earlybird Venture Capital 0 0 Series chart Industry bar
Index Ventures 0 0 Series chart Industry bar
You’re viewing 5 of 22 co-investors. Get the full list »