Mr. John Battelle is a Co-Founder and serves as Editor in Chief and Chief Executive Officer at NewCo (US). He is a Co-Founder and serves as Executive Chairman at Sovrn. Mr. Battelle is the Chairman of the Founders aka Gurus for BreakawayGrowth Fund I (BGF I). He is an entrepreneur, author and journalist best known for his work creating media properties like Wired in the 1990s and The Industry Standard during the dot-com boom. In 2005, he founded the online advertising network Federated Media Publishing. In January 2014, he sold Federated Media Publishing direct sales business to LIN Media and relaunched the company's programmatic advertising business from Lijit Networks to sovrn Holdings. He is based in New York City, New York.