When was Contrary (San Francisco) founded?

Contrary (San Francisco) was founded in 2017.

Where is Contrary (San Francisco) headquartered?

Contrary (San Francisco) is headquartered in San Francisco, CA.

What is Contrary (San Francisco)'s total asset value?

Contrary (San Francisco) has around in total assets under management.

How many investments has Contrary (San Francisco) made?

Contrary (San Francisco) has made 101 investments.

What has Contrary (San Francisco) invested in?

Contrary (San Francisco) has made numerous investments in companies like Moment , Voltra (Business/Productivity Software) , and Doss within the Financial Software and Business/Productivity Software industries.

What has Contrary (San Francisco) invested in recently?

Contrary (San Francisco)'s latest investment was on 09-Jul-2025 in Moment , a company within the Financial Software industry.

Contrary (San Francisco) investment portfolio

Contrary (San Francisco) Overview

Investor Type

Venture Capital

Status

Active

Professionals

6

Investments

101

Portfolio

65

Exits

18

Contrary (San Francisco) General Information

Company Description

Founded in 2017, Contrary is a venture capital investment firm based in San Francisco, California. The firm prefers to invest in the information technology, software, and healthcare sectors. This firm is a Registered Investment Adviser (RIA).

Business Details

Website

www.contrary.com

Year Founded

2017

Investor Status

Actively Seeking New Investments

Primary Investor Type

Venture Capital

Corporate Office

San Francisco, CA 94104
United States

+1 (862)

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Contrary (San Francisco) Investments (101)

Company Name	Deal Date	Deal Type	Industry	Company Stage
Moment	09-Jul-2025	Early Stage VC	Financial Software	Generating Revenue
Voltra (Business/Productivity Software)	14-May-2025		Business/Productivity Software	Startup
Doss	15-Apr-2025		Business/Productivity Software	Generating Revenue
Durin	11-Feb-2025		Other Metals, Minerals and Mining	Startup
Pallet (Business/Productivity Software)	10-Jan-2025		Business/Productivity Software	Generating Revenue
DualEntry	01-Jan-2025		Financial Software	Generating Revenue
Leland	13-Nov-2024		Educational and Training Services (B2C)	Generating Revenue
Zepto	14-Aug-2024		Internet Retail	Generating Revenue
Zepto	21-Jun-2024	Later Stage VC	Internet Retail	Generating Revenue
Ramp Business	17-Apr-2024	Later Stage VC	Financial Software	Generating Revenue

You’re viewing 10 of 101 investments. Get the full list »

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Contrary (San Francisco) Exits (18)

Company Name	Exit Date	Exit Type
Memora Health	20-Dec-2024	Merger/Acquisition
Hook (Financial Services)	14-Nov-2024
Arda (Logistics)	23-Jul-2024
Rubrik	25-Apr-2024
DeepBench	18-Mar-2024
Alta (Commercial Services)	07-Mar-2024
Untapped (Human Capital Services)	20-Feb-2024
Pisces	02-Jan-2024
Airplane	20-Dec-2023	Merger/Acquisition
Unlisted (Real Estate Services (B2C))	01-Dec-2023	Out of Business

You’re viewing 10 of 18 exits. Get the full list »

Contrary (San Francisco) Investments by Industry, Year, and Region

Investments by Industry

Investments by Year

Investments by Region

PitchBook’s data visualizations quickly surface an investor’s historical investments—showing a breakdown of activity by industry, year and region.