Traction Capital Overview

  • Investor Type
  • Venture Capital

  • Status
  • Active

  • Professionals
  • 7

Professionals

  • Investments
  • 21

  • Portfolio
  • 18

  • Exits
  • 1

Exits

Traction Capital General Information

Company Description

Founded in 2011, Traction Capital is a venture capital and growth equity investment firm based in Wayzata, Minnesota. The firm prefers to make investments and acquire early-stage and lower-middle-market companies operating in the business-to-consumer and business-to-business, technology and information services, mobile software and systems, SaaS, business services, distribution, niche manufacturing, consumer products, and technology-enabled solutions sectors across the Midwest with a focus on Minnesota.

Business Details

Year Founded
2011
Investor Status
Actively Seeking New Investments
Trade Association
Angel Capital Association (ACA)
Primary Investor Type
Venture Capital
Other Investor Types
Growth/Expansion
Corporate Office
  • 1907 Wayzata Boulevard East
  • Suite 220
  • Wayzata, MN 55391
  • United States
+1 (612)

Traction Capital Investments (21)

Company Name Deal Date Deal Type Deal Size Industry Company Stage Lead Partner
Refr Sports 11-Sep-2026 Seed Round Business/Productivity Software Generating Revenue
Twyst Wellness 01-Dec-2025 Beverages Generating Revenue
PARQA 06-Jun-2025 IT Consulting and Outsourcing Generating Revenue
Blank Metal 15-Apr-2025 Business/Productivity Software Generating Revenue
Superior Decks & Railings 01-Feb-2025 Other Commercial Products Generating Revenue
Atlasticity 01-Jan-2025 IT Consulting and Outsourcing Generating Revenue
Saltbox (Business/Productivity Software) 04-Dec-2024 Business/Productivity Software Generating Revenue
GoRout 26-Nov-2024 Electronics (B2C) Generating Revenue
Kwikly 23-Jul-2024 Later Stage VC Human Capital Services Generating Revenue
PowerPusher 16-Nov-2023 Buyout/LBO Machinery (B2B) Generating Revenue
You’re viewing 10 of 21 investments. Get the full list »

Want detailed data on 11M+ companies?

What you see here scratches the surface

Request a free trial

Want to dig into this profile?

We’ll help you find what you need

Learn more

Traction Capital Exits (1)

Company Name Exit Date Exit Type Exit Size
Troutroutes 20-Mar-2024
To view Traction Capital’s complete exits history, request access »

Traction Capital Investments by Industry, Year, and Region

Investments by Industry

Investments by Year

Investments by Region

PitchBook’s data visualizations quickly surface an investor’s historical investments—showing a breakdown of activity by industry, year and region.

Request a free trial

Traction Capital FAQs

  • What is Traction Capital?

    Founded in 2011, Traction Capital is a venture capital and growth equity investment firm based in Wayzata, Minnesota.

  • When was Traction Capital founded?

    Traction Capital was founded in 2011.

  • Where is Traction Capital headquartered?

    Traction Capital is headquartered in Wayzata, MN.

  • What is Traction Capital's total asset value?

    Traction Capital has around in total assets under management.

  • How many investments has Traction Capital made?

    Traction Capital has made 21 investments.

  • What has Traction Capital invested in?

    Traction Capital has made numerous investments in companies like Refr Sports, Twyst Wellness, and PARQA within the Business/Productivity Software, Beverages, and IT Consulting and Outsourcing industries.

  • What has Traction Capital invested in recently?

    Traction Capital's latest investment was on 11-Sep-2026 in Refr Sports, a company within the Business/Productivity Software industry.

Data Transparency

  • Meet our data hygiene team

    Discover how our experts ensure you’re getting the most accurate financial data in the industry.

    Read more
  • How PitchBook sources data

    Our data operations team has logged over 3.5 million hours researching, organizing, and integrating the information you need most.

    Discover our process